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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. The Challenges of Marketing to Travelers.

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What hotels can learn from TripAdvisor’s new program

EHL Insights

Indeed, not unlike other big platforms such as Booking.com , the COVID-19 outbreak was a time for change and self-reflection for the leader of travel review websites. More recently, TripAdvisor also expanded its business and subscribed to the affiliate programs of some of the leading accommodation websites such as Booking.com.

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Closed User Groups in Travel: Benefits, Examples, and Best Practices to Enable a CUG Strategy

AltexSoft Travel

As a travel business, it’s not enough to just offer a variety of travel options to your customers. By creating exclusive travel experiences for a select group of clients, you can increase customer loyalty, repeat purchase rate, and revenue. Travel clubs. Members of corporate travel programs. Group travelers.

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Expedia Partner Solutions for Travel Agencies: Expedia TAAP, Templates, and EPS Rapid API

AltexSoft Travel

If you’re a mid-size OTA that wants to beef up its inventory, an OTA startup with a great idea that begs for implementation, or maybe an offline travel agency on the hunt for a way to increase agents’ efficiency, the question is the same – where to source the travel data from. Your website traffic. Expedia Group members.

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Travel Agency Accreditation, Explained: IATA, IATAN, ARC, CLIA, and TRUE

AltexSoft Travel

As if the world of travel distribution wasn’t complicated by itself, the topic of the travel agency accreditation is another kind of beast. Organizations like IATA, ARC, CLIA, or CCRA issue special codes to travel agencies that come with access to special capabilities and perks. What is Travel Agency Accreditation?

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How Enjoy Illinois Relaunched an Award-Winning Website that Increased Traffic by 74%

Crowdriff

Though it’s one of the biggest destination marketing organizations in the country, fluctuating budgets have historically left the Illinois Office of Tourism with inconsistent messaging, an out of date online presence and little in the way of visual content. Illinois’ tourism marketing strategy needed some major refreshes.

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