Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Traveler's Q

DECEMBER 7, 2023

A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.

Website 130

Website Platform Registration Social Media 130

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages.

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

AUGUST 12, 2021

As more people are getting vaccinated, the travel industry has seen a huge increase. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. You Can Market to Those Already in Your Region.

Booking 246

Booking Marketing Marketing Social Media 246

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Dana Communications

APRIL 4, 2024

The golden rule of traveling was always to book early, and the earlier the better. This generation likes to explore new places and are well versed in how to use tech to feed their travel-hungry appetites. Bump up your website and your on-line presence on popular travel sites: Expedia, Hotels.com, priceline.com, HotelTonight, etc.

Booking 133

Booking Social Media Online Website 133

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. Let’s look at what’s happening in spending on travel and restaurants, then cover our recommendations on the best tips for weathering this volatile time.

Travel 220

Travel Travel Social Media Booking 220

Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

Sustainability 98

Sustainability Tourism Tourism Marketing 98

Dana Communications

SEPTEMBER 19, 2023

Techy Travel in 2023: What Resorts & Hotels Need to Know Have you noticed how much easier it is to travel nowadays? With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements below. Reach out to Lynn Kaniper at 609.466.9187 ext.

Travel 182

Travel Travel Hospitality B2B 182

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Invest in tactics that align with your Ideal Customer Your Ideal Customer is your best customer.

Tourism 98

Tourism Tourism Marketing Marketing 98

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Sojern

NOVEMBER 29, 2021

Keeping a consistent brand experience helps build awareness of your business and instills trust in your brand, and this goes beyond just the branding on your website. Your branding should remain consistent across social media and your advertising. Showcase the Best of Your Business on Social Media .

Website 83

Website Social Media Advertising Audience 83

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

Website 98

Website Tourism Tourism Destination Management 98

Smart Meetings

SEPTEMBER 11, 2023

The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. The Travel Foundation and the U.S.

Tourism 218

Tourism Tourism Registration Culture 218

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. Social Media Event Branding Social media has significantly transformed the way businesses approach event branding.

Social Media 130

Social Media Event Apps Sponsors Website 130

Advanced Travel and Tourism

FEBRUARY 21, 2023

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. A time-saving factor ChatGPT can provide in your content marketing strategy is fast research. Depending on the inputs it receives, it can collect and therefore repeat incorrect information.

Platform 236

Platform Tourism Tourism Organization 236

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. It may seem like travel journalists will just use a search engine or social media to research their stories. Just ask Spud Hilton!

Website 87

Website Media Social Media Publishing 87

DCI

JULY 21, 2023

Destinations looking to attract more Latino travelers need look no further than the Latino travel trade. is booming and destinations marketing to the greater North American market need to include these travelers into their strategies. The Latino population in the U.S.

Travel 79

Travel Travel Social Media Culture 79

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. What does this mean for travel marketers in 2022?

Advertising 210

Advertising Website Social Media Audience 210

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Technology is driving the way in which travellers are searching, accessing and consuming travel content. According to Wex’s US Travel Trends Report 2019 , technology influences the imagination and preparedness of travellers today – this cannot be overstated.

Marketing 98

Marketing Marketing Social Media Online 98

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . The best hotel websites?walk

Website 71

Website SEO Booking Social Media 71

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Tourism eSchool

NOVEMBER 5, 2020

How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic. Just last week we caught up with Chelsea Bell, the Marketing Manager of DST, to see how her year has been, and to our surprise (and hers!) By Paige Rowett.

Website 98

Website Social Media Tourism Tourism 98

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. Dissecting the Forbes Travel Guide.

Proposal 201

Proposal Marketing Marketing Social Media 201

Traveler's Q

MAY 1, 2023

Event branding refers to the process of utilizing marketing assets to strategically increase the awareness of your brand, as well as the memories associated with it in the minds of your target audience. With the rise in popularity of virtual events, digital event branding has become a crucial aspect of marketing a successful event.

Social Media 130

Social Media Website Audience Events 130

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

DCI

MARCH 7, 2022

For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. But even for the most basic travel marketing some SEO is better than none. It should be a word or a phrase that sums up the travel content more accurately. What Would I Search? Destination.

SEO 63

SEO Marketing Marketing Travel 63

Advanced Travel and Tourism

OCTOBER 21, 2021

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc.

Audience 233

Audience SEO Advertising Social Media 233

Crowdriff

AUGUST 23, 2018

How much is the typical American traveler spending on their summer vacation? What kind of travelers are the most influenced by social media? How do travelers who visit National Parks differ in behavior to travelers who go out of country? International travelers. National parks travelers.

Marketing 52

Marketing Marketing Travel Travel 52

Solimar International

NOVEMBER 9, 2021

Travel storytelling must be at the heart of any digital destination marketing strategy. This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy.

Marketing 98

Marketing Marketing Social Media SEO 98

Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Have a website that works Your website has the potential to be one of your most effective trust builders with your customers. Facebook in particular is fantastic for word of mouth marketing.

Online 89

Online Social Media Website Advertising 89

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. The Challenges of Marketing to Travelers.

Benefits 86

Benefits Marketing Marketing Travel 86

Smart Meetings

AUGUST 5, 2021

Values-based marketing: community values, goals and energy as the new competitive advantage. New website, event, social media and mobile tracking tools can optimize how local communities and global visitors work together toward shared goals, while providing more first-party data for participating organizations.

Sustainability 246

Sustainability Social Media Panel Trends 246

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Flights and travel. Increase Social Media Presence. # Event revenue.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing. Email is ‘Pull’ Marketing.

Tourism 52

Tourism Tourism Marketing Marketing 52