Advanced Travel and Tourism

APRIL 16, 2024

“Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024.” Watching consumer travel trends to stay ahead of the curve is essential for a nimble organization. Watching consumer travel trends to stay ahead of the curve is essential for a nimble organization.

Travel 195

Travel Travel Tourism Tourism 195

Advanced Travel and Tourism

AUGUST 3, 2021

Targeting is a vital part of content marketing and ad creation. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. What is Niche Marketing, and How Does It Work? Niche marketing in tourism is about attracting more specific groups based on the experiences they’re seeking.

Marketing 246

Marketing Marketing Travel Travel 246

Pádraic Gilligan

APRIL 12, 2024

Pádraic Gilligan, Managing Partner, SoolNua and Chief Marketing Officer, SITE Turning Adversity into Opportunity Late of Lonely Planet, Oliver Smith found himself out of a job due to the pandemic. appeared first on padraicino.

Incentives 130

Incentives Sustainability Travel Travel 130

Travel Daily Media

JANUARY 14, 2024

The post WTM Africa partners with China Travel Online to tap into Chinese outbound travel market appeared first on TD (Travel Daily Media) Brand TD. The China outbound travel market in 2024 is projected to be strong.

Online 79

Online Travel Travel Marketing 79

Smart Meetings

MARCH 19, 2024

Many travelers swear by communication apps like WhatsApp and Skype, which let you phone home as if you were still in the U.S. passport holders can travel to 189 countries and territories without a visa, or by obtaining a visa on arrival, typically by standing in line at the airport. There may be other considerations as well.

Travel 246

Travel Travel Insurance Consulting 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

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Marketing Marketing Advertising Audience 220

Advanced Travel and Tourism

MAY 15, 2023

2023 is shaping up to be a great year for travel. As we enter 2023, marketers are getting mixed messages on the economy. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector.

Travel 222

Travel Travel Preparation Tourism 222

Advanced Travel and Tourism

APRIL 2, 2024

When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success. Sounds simple enough? Yes and no. Without a carefully planned strategy, you’re at risk of being overshadowed by competing destinations.

Travel 173

Travel Travel Tourism Tourism 173

Smart Meetings

JUNE 14, 2023

According to the global survey of 3,850 business travelers in 25 markets: Nearly all global business travelers (94%) are willing to travel for business in the next 12 months, including 67% who are very willing. business travelers (72%) feel they haven’t had equal opportunity. Even more U.S. Even more U.S.

Travel 277

Travel Travel Remote Meeting 277

Dana Communications

JANUARY 2, 2023

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 209

Marketing Marketing Prospect Audience 209

Dana Communications

JANUARY 23, 2024

Local travel. Global travel. Get-away-for-the-holidays travel. Here, we’ve assembled eleven tips we use to put engaging travel blogs on the map. It’s best to include some of the real gritty information travelers can use. Stay in Touch Blog on a regular basis with updated topics that appeal to your market.

Travel 175

Travel Travel SEO Audience 175

Advanced Travel and Tourism

APRIL 16, 2024

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? To support these campaigns, a good number of DMOs (21%) said they planned to invest more money in creative.

Media 162

Media Social Media Travel Travel 162

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 100

Marketing Marketing Travel Travel 100

Dana Communications

JANUARY 9, 2024

Revenge travel, brocations, babymoons, staycations, bleisure…you’ve heard about them all, and they’re still around. 2024 follows suit and ushers in some interesting travel trends that will be popping up on your radar soon. Culinary Travel – Will people travel for food? Multi-Gen Travel – Families that live far go far.

Trends 221

Trends Travel Travel Culture 221

Smart Meetings

FEBRUARY 2, 2023

Travel Association Says Airlines in the United States Are Sub-Par In a new quarterly press conference launched today , the U.S. Travel President and CEO, Geoff Freeman. Travel National Chair and Hilton President and CEO Chris Nassetta. Freeman was joined on the presentation by incoming U.S. Other issues that U.S.

Airlines 246

Airlines Travel Travel Meeting 246

Smart Meetings

JULY 26, 2022

Travel Association has launched the Sustainable Travel Coalition, designed to bring its members together to develop and focus on strategies that will ensure a more sustainable future. With nearly 60 members, the Sustainable Travel Coalition will act as a forum to inform U.S. The post U.S.

Sustainability 242

Sustainability Travel Travel Technology 242

Travel Daily Media

OCTOBER 5, 2022

The post Reshaping Travel Together: World Travel Market London 2022 appeared first on TD (Travel Daily Media) Travel Daily. Reshaping Travel Together: World Travel Market London 2022 will take place on 7 – 9 November at ExCeL London. Register Now. Register Now.

Travel 81

Travel Travel Marketing Marketing 81

ETC Corporate

FEBRUARY 6, 2024

Anticipations for international travel in 2024 are predominantly optimistic in key long-haul markets for Europe. However, travellers display greater reluctance to visit Europe in the initial four months of the year.

Travel 214

Travel Travel Publishing Marketing 214

Dana Communications

OCTOBER 3, 2023

The great travel recovery is here. As we all flipped the calendar to 2021, industry pundits were already forecasting when travel would return to pre-2020 levels. Travel Takes Flight The U.S. We recommend fully leaning into the travel upswing. The post The great travel recovery is here. The good news from the U.S.

Travel 197

Travel Travel Transportation Tourism 197

Advanced Travel and Tourism

MAY 16, 2023

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. Evidence-Based Marketing Decisions.

Travel 243

Travel Travel Prospect Tourism 243

Advanced Travel and Tourism

OCTOBER 1, 2022

So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer. Here are some thoughts on leveraging your short-term rentals in tourism marketing. As a result, more people can work as they travel, even weaving vacation getaways into their work days. Like what you see?

Marketing 246

Marketing Marketing Advertising Remote 246

Advanced Travel and Tourism

SEPTEMBER 9, 2021

COVID-19 has drastically changed how people travel — and it will be a good while before we return to “normal,” if ever. Although travelers are finally getting back out into the world and visiting new destinations, things have shifted. But first, let’s look at how travel has changed since the pandemic started.

Marketing 261

Marketing Marketing Tourism Tourism 261

Smart Meetings

FEBRUARY 23, 2023

European Travel Is Rebounding Says New Study The European Travel Commission (ETC) has released a new study that says European destinations are “on their way to recovering pre-pandemic tourist arrivals.” Experts anticipate a gradual return of Chinese travelers to Europe from the second quarter of 2023, as significant barriers remain.

Travel 246

Travel Travel Planner Airlines 246

Dana Communications

FEBRUARY 20, 2023

When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. As travel and hospitality marketing experts, we zero in on a specific life stage within a generation. The post Set the Stage: Why Life Stage Marketing is a Must appeared first on Dana Communications.

Marketing 216

Marketing Marketing Social Media Communications 216

Dana Communications

AUGUST 22, 2023

Augmented advertising has grown by leaps and bounds in many industries, especially in the travel industry. A Tap and Go Resource Today’s travelers are resourceful. Savvy tourism marketers have responded with augmented ads. Travelers aren’t booking a hotel solely on word of mouth or reviews anymore.

Travel 223

Travel Travel Tourism Tourism 223

Travel Daily Media

OCTOBER 3, 2022

The post Arabian Travel Market 2023 to take net zero pledge appeared first on TD (Travel Daily Media) Travel Daily. According to a World Travel and Tourism Council (WTTC) report, travel and tourism account for between 8-11% of the world’s emissions.

Marketing 94

Marketing Marketing Travel Travel 94

Travel Daily Media

MAY 8, 2023

The post Arabian Travel Market 2023 sees 29% year-on-year growth in attendees appeared first on TD (Travel Daily Media) Travel Daily. More than 40,000 people – including 30,000 visitors – attended the 30 th edition of Arabian Travel Market (ATM) , which concluded last week in Dubai, UAE.

Attendee 96

Attendee Marketing Marketing Travel 96

Smart Meetings

DECEMBER 30, 2022

Travel recovery post-Covid has been a case of two steps forward one step back. Smart Meetings has been covering the airline and hotel industry closely this year, both in our weekly travel reports designed specifically for meeting planners and in our feature coverage. Until, of course, the busy holiday travel season comes around.

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Travel Travel Airlines Trends 246

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

Benefits 243

Benefits Marketing Marketing Social Media 243

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

Trends 230

Trends Marketing Marketing Social Media 230

Smart Meetings

APRIL 6, 2023

United Adds New Non-Stops to 100+ International Cities This Summer to Meet ‘Soaring Overseas Travel Demand’ United Airlines has announced that it will fly to 114 different international cities this summer and has expanded its flying by 25% versus last year to meet the sharp increase in demand for travel outside of the U.S.

Meeting 246

Meeting Travel Travel Airlines 246

Dana Communications

NOVEMBER 7, 2023

Others can’t wait to get away and escape the chilling temps and holiday hassles, board a plane and travel to a far-flung location that’s warm and exciting. But, let’s face it, holiday travel can come with its own set of woes. Here are a few ways destinations can unwrap those holiday travel pain points and prevent them from stocking up.

Travel 179

Travel Travel Retail Communications 179

Smart Meetings

NOVEMBER 2, 2023

Walking tours provide distinct experiential learning that you can’t get any other way As incentive travel continues to be a critical tool for retaining and motivating talent, planners are looking for ways to make excursions more meaningful and memorable. Lisa Chen, ToursByLocals CEO, says that the company’s goal is to humanize travel.

Incentives 246

Incentives Travel Travel Banking 246

EHL Insights

FEBRUARY 22, 2024

Visuals have long played a significant role in the advertisement of travel destinations. During the 1930s, travel advertising posters were booming in the hope of stimulating the depression-era economy (see some examples by clicking on the previous link). Actors like railway companies hired famous artists to create those posters.

Hospitality 59

Hospitality Travel Travel Advertising 59

Smart Meetings

MAY 10, 2022

Ferguson came together at Union Market for its annual Travel Rally, held during U.S. Travel Association’s National Travel and Tourism Week—which happened this past week—where they discussed the region’s forecast and data from 2021. Travel, overseas visitation will likely not reach 2019 levels until 2025.

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Travel Travel Tourism Tourism 321

Smart Meetings

AUGUST 10, 2022

Rising prices for business travelers are predicted to continue in 2022 and through 2023, according to a report, “ 2023 Global Business Travel Forecast ,” by travel management platform CWT and Global Business Travel Association. Air Travel To See Sharp Increase. in 2023, following its 3.4% decrease in 2020.

Travel 246

Travel Travel Transportation Regulations 246

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 245

Marketing Marketing Social Media Communications 245