Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Know when it’s better to be abstract.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Build out an ecosystem of in-market multipliers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. But you may not have noticed that as these channels have become more saturated, organic posts reach fewer and fewer users.

Organization 72

Organization Social Media Prospect Audience 72

Gavel International

OCTOBER 9, 2023

Reading Time: 3 minutes It’s no wonder artificial intelligence (AI) offers competitive advantages to organizations especially in today’s rapidly changing landscape. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. The right shows attract your best customers and prospects. Step 1: Set goals.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Smart Meetings

DECEMBER 8, 2023

She has served in key leadership roles across prominent industry organizations, and will now bring her strong focus on leading innovative strategies and developing intentional and thoughtful collaborations to IAEE as it works to serve the global exhibitions and events industry.

B2C 207

B2C Hospitality B2B Tourism 207

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

DCI

MAY 25, 2023

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. DCI’s team of destination marketers has been in your shoes. That destination marketing is an actual industry! I didn’t know it existed until after college.”

Marketing 77

Marketing Marketing Tourism Tourism 77

Eventtia

FEBRUARY 8, 2023

Our experience shows that most companies treat events as supplementary, on-off marketing campaigns. This article will explain how, but first, let’s discuss revenue marketing. What’s Revenue Marketing Strategy? Revenue marketing flips the script to focus on what customers want.” Where Do Events Fit In?

Marketing 48

Marketing Marketing Prospect Events 48

DCI

AUGUST 15, 2023

Amidst the hustle and bustle of the convention, the two slowed down to host a community storytelling workshop, which enabled them to hear from industry professionals on some common marketing challenges. Finally, bring all your creative ideas to life through strategic marketing. Here are five of our favorite tactics: 1.

Marketing 79

Marketing Marketing Advertising Social Media 79

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing? Campaign agility.

Marketing 98

Marketing Marketing Social Media Online 98

Travel Daily Media

FEBRUARY 2, 2023

The Pacific Asia Travel Association (PATA) Nepal Chapter organized the first-of-its-kind event, the Destination Marketing Conclave (DMC 2023) in Eastern Nepal (Province 1) to explore, promote, discuss and exchange ideas on promoting Province 1 as a promising tourism destination. of province Nepal, Hikmat Kumar Karki.

Prospect 95

Prospect Government Tourism Tourism 95

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. ROI Goals for Event Organizers. of Prospects Added to Database. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Smart Meetings

MARCH 9, 2022

The number one customer of a DMO [Destination Marketing Organization] is the community and its residents. Destination organizations should take note of that and make sure they are on those channels as a starting point,” he said. Messaging, materials and marketing used for one generation has a shelf life.

Tourism 239

Tourism Tourism Promotion Government 239

Smart Meetings

FEBRUARY 27, 2023

However, your organization will earn revenue up to one year early! Use organic and paid digital marketing tactics. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees. Sell refund protection. Optimize each for SEO. Start small on your ad spend and increase it slowly.

Conference 271

Conference Sponsors Trade Show SEO 271

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105

Marketing Marketing Social Media Audience 105

MeetingsNet

MAY 9, 2024

Here’s how one organizer used pre-event connections to drive attendance, content creation, and buzz. The organization’s chief content officer traveled to Boston, New York City, Washington, D.C., For instance, we personally identified and invited participants; this was not about mass marketing or blast e-mails.

Healthcare 52

Healthcare Meeting Prospect Networking 52

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And now that the worst of the pandemic is behind us (fingers crossed), how can event marketers continue moving boldly into the future?

Marketing 52

Marketing Marketing Public Relations B2B 52

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

Stova

FEBRUARY 15, 2024

You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Wireless charger/desk accessory made from FSC-certified wood: This handy gift does double duty: charging phones and keeping desks organized. Put sustainability front and center.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Smart Meetings

JULY 21, 2022

Diversity, sustainability and violent crime were on the agenda for Destinations International Annual Convention 2022 in Toronto, Canada, this week along with a host of other social issues destination marketing organizations are taking on as they emerge from Covid empowered to address a larger mission of getting heads in beds.

Meeting 189

Meeting Panel Tourism Tourism 189

Travel Daily Media

NOVEMBER 6, 2023

As China’s civil aviation market continues to grow, fueled by rising domestic demand, the first post-pandemic Embraer China Regional Aviation Forum is returning. The forum will welcome over 150 participants from the government, domestic and overseas airlines, airports, lessors, institutes, trade associations, and other related organizations.

Airlines 95

Airlines Prospect Remote Government 95

ETC Corporate

NOVEMBER 9, 2021

The most recent edition of the ‘ European Tourism Trends & Prospects ’ quarterly report from the European Travel Commission (ETC) continues to monitor the COVID-19 impact on the sector, examining how travel activity is rebounding amid the current wave of infections and ongoing vaccination programmes. Full report can be downloaded here.

Travel 221

Travel Travel Prospect Tourism 221

Gavel International

APRIL 17, 2023

Reading Time: 7 minutes Business-to-business (B2B) selling has its own unique set of challenges such as long sales cycles and buyers that are already well-versed in the market. Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers.

Prospect 52

Prospect B2B Social Media B2C 52

MeetingsNet

FEBRUARY 29, 2024

The Speaking Industry Benchmark Report produced by AAE Speakers Bureau compiles data from both event organizers and keynote speakers to better understand the issues and trends affecting the speaker-booking process. Rising Costs Event organizers are concerned with both rising costs and attendance numbers for this year. With the U.S.

Speakers 111

Speakers Trends Booking Events 111

Endless Events

DECEMBER 4, 2020

Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. With more people working from home at the moment, branded goodies can make a big difference to your business’ reputation. Use Social Media Effectively.

Virtual Events 308

Virtual Events Promotion Social Media Events 308