Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. ROI Goals for Event Organizers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.

Social Media 130

Social Media Promotion Media Marketing 130

Bizzaboo

MARCH 20, 2023

To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables. This is especially true for event organizers delivering high-quality websites and landing pages on time.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables. This is especially true for event organizers delivering high-quality websites and landing pages on time.

Website 52

Website Event Marketing Planner Marketing 52

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JULY 21, 2023

Many events are seeing equal — or, in some cases, greater — international numbers than 2019. But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. With nearly 4.5 With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And best yet, you’ll have great new insights to apply to your next marketing campaign. Get to really know your audience.

Marketing 52

Marketing Marketing Public Relations B2B 52

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different.

Marketing 105

Marketing Marketing Social Media Audience 105

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Traveler's Q

SEPTEMBER 21, 2023

Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience.

Automation 130

Automation Promotion Audience Events 130

MeetingsNet

APRIL 12, 2024

Organizations around the world, including Meeting Professionals International, Professional Convention Management Association, hoteliers, and various destinations, mark GMID with in-person gatherings for networking and learning. What event type should be used for the desired outcomes?

Planner 105

Planner Meeting Online Trade Show 105

Eventtia

OCTOBER 19, 2022

If you want your event to succeed, you need to put in the work. While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Bizzaboo

MAY 20, 2024

Exclusive Networking Events or Experiences Providing exclusive networking opportunities — like VIP dinners, private workshops, and behind-the-scenes tours — can help sponsors develop meaningful connections with prospects while increasing brand visibility.

Sponsors 64

Sponsors Incentives Audience Events 64

Endless Events

DECEMBER 4, 2020

Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. This, of course, is another way in which you can give out branded products to people who are involved in the virtual event.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Prioritize DEI.

Sports 99

Sports Public Relations Audience Prospect 99

Stova

MARCH 17, 2023

The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. In this guide, we examine the offline buyer’s journey and show you how you can use experiential marketing to add value to your brand.

Marketing 40

Marketing Marketing Registration Advertising 40

Smart Meetings

OCTOBER 8, 2018

A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for event marketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.

Technology 205

Technology Technology Automation Prospect 205

Bizzaboo

SEPTEMBER 5, 2023

Ask partner organizations to share the event and opportunities with their members. Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Send high-value perspective attendees something edible!

Promotion 98

Promotion Registration Prospect Social Media 98

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Maybe you are currently using an assortment of tools to cover your event management needs.

Management 280

Management Platform Event Apps Automation 280

Eventtia

NOVEMBER 7, 2022

It is typically created at the early planning stages of an event and can be created for several different purposes, including: Created by an event planner/event organizer for a client who is going to use the event planner business’s service. In short, an internal event proposal. The event plan.

Proposal 118

Proposal Prospect Sponsors Events 118

Eventtia

APRIL 28, 2022

Even after we’ve booked the best venue, the best virtual event platform , the best speakers/talents, and other important elements, and so on, all those efforts will go to waste if you can’t get enough attendees to attend your event. And more actionable marketing tips you can use to market your hybrid event.

Prospect 71

Prospect Registration Events Communications 71