Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. of Website Visits from Event Page.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

InEvent

DECEMBER 2, 2022

With over 33 thousand conferences, business meetings, and tradeshows held annually, the United States is the world’s most competitive ground for offline events.

Event Marketing 52

Event Marketing Marketing Marketing Prospect 52

Eventtia

JANUARY 23, 2020

Event marketing is results-driven ?? Running events and expecting new prospects or clients to drop into the pipeline is merely wishful thinking. ????. and truly efficient, but only when done correctly. ??.

Prospect 87

Prospect Attendee Event Marketing Marketing 87

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

MARCH 20, 2023

Source : Customer Contact Week Virtual Event: Event Strategy Forum Bizzabo's Event Strategy Forum website condensed as much information as possible on the main landing page to keep prospective attendees interested and enticed to register.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Source : Customer Contact Week Virtual Event: Event Strategy Forum Bizzabo’s Event Strategy Forum website condensed as much information as possible on the main landing page to keep prospective attendees interested and enticed to register.

Website 52

Website Event Marketing Planner Marketing 52

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JULY 21, 2023

Many events are seeing equal — or, in some cases, greater — international numbers than 2019. But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different.

Marketing 105

Marketing Marketing Social Media Audience 105

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And now that the worst of the pandemic is behind us (fingers crossed), how can event marketers continue moving boldly into the future?

Marketing 52

Marketing Marketing Public Relations B2B 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. “Meanwhile, marketers made more money.

Planner 320

Planner Events Virtual Events Trade Show 320

MeetingsNet

APRIL 12, 2024

When a planner finds a prospective mentor, “simply ask if they might have, say, 30 minutes a week for you to bounce situations and ideas off of them. Regarding people, Andrews noted that for each team working on a given event, she makes sure to bring on individuals with complementary skills so that no area of responsibility is underpowered.

Planner 105

Planner Meeting Online Trade Show 105

Eventtia

OCTOBER 19, 2022

If you want your event to succeed, you need to put in the work. While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. Distributing discounts is a marketing strategy.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. “ “We use the platform for all our events (virtual, hybrid and in-person) from anything of 30 – 2k attendees. .” Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Traveler's Q

SEPTEMBER 21, 2023

Organizing an event is a challenging task that requires a lot of effort and planning. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. Email Marketing for Events Email marketing has been an essential tool for event promotion for decades.

Automation 130

Automation Promotion Audience Events 130

Smart Meetings

OCTOBER 8, 2018

A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for event marketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.

Technology 211

Technology Technology Automation Prospect 211

Social Tables

SEPTEMBER 8, 2017

Marketing your venue will require far more than just word of mouth referrals, and requires you to actively market yourself to your local event planners. Whether they have hosted events with you in the past, or have yet to book with you—the venue marketing tips below will help. Use Your Venue To Help Market Itself.

Planner 68

Planner Venue Marketing Marketing 68

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Bring the Culture in.

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

JANUARY 19, 2024

After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Target your marketing. Making events feel smaller and more personal should start with pre-show communications. Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Events 52

Events Prospect Event Marketing Global Events 52

Convene by PCMA

APRIL 21, 2024

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. We don’t get to generate new leads and see prospects.’”

Sponsors 59

Sponsors Trade Show Events Prospect 59

Smart Meetings

NOVEMBER 9, 2018

Sales and marketing teams are hungry for leads and the more data attached to these leads, the better. We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales.

Registration 203

Registration Prospect Contracts Contracts 203

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. However, why let the opportunity of generating revenue from these events go to waste if we can do it while still effectively promoting our brand, product, service, or community?

Sponsors 118

Sponsors Advertising Prospect Events 118

Social Tables

DECEMBER 13, 2016

As you evaluate marketing and promotional strategies for your event planning business, it is essential to carve out time to consider your partnership marketing strategies, A.K.A. your approach to building and maintaining relationships among your peers in the event industry. ” “Your network is your net worth.”

Event Planning 98

Event Planning Marketing Marketing Events 98

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Does the platform in question integrate with marketing automation or CRM platforms?

Management 280

Management Platform Event Apps Automation 280

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Endless Events

DECEMBER 4, 2020

Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. With more people working from home at the moment, branded goodies can make a big difference to your business’ reputation.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

MeetingsNet

JANUARY 31, 2020

A new generation of virtual reality aimed at the meetings and events market has been developed by Accenture’s Extended Reality practice in collaboration with Qualcomm Technologies, making remote site inspections more robust for meeting planners.

Remote 101

Remote Prospect Planner Technology 101

Bizzaboo

APRIL 16, 2023

A corporate event is an event that an organization puts on to engage its employees and customers while attracting the interest of potential clients. From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize.

Retreat 104

Retreat Events Trade Show Logistics 104