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The Importance of Personalization and Targeting in Your Marketing

Dana Communications

You go to Amazon to make a purchase and are shown products “inspired by your shopping trends.” In a survey about attitudes toward personalization , 90% of respondents said “messages from companies that are not personally relevant are annoying” and 44% “are willing to switch to brands who better personalize marketing communications.”

Marketing 206
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Why Event-led Growth Is the Key to Long-term Success

Smart Meetings

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Community: Using events to create a sense of community can help to differentiate you from your competitors.

B2B 246
MICE professionals

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How to Use Social Proof to Market Your Event

Convene by PCMA

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.” I’d strongly recommend the product to anyone running regular events (of any kind). All rights reserved.

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Framing Healthy Boundaries to Boost Morale and Productivity

Gavel International

Communicating boundaries is difficult, especially if you’re not clear where your boundaries lie. Fresh perspectives may provide innovative methods to enhance productivity and morale. Establish a structure: Build healthy boundaries, communication, behaviors, beliefs, attitudes, etc., Why are they essential in the workplace?

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5 Things You Should Know About Event Production

Alcor Mice

Event production is the careful planning, coordination and execution of every element in an event. It goes above planning and combines management with creative and technical production with the purpose of creating a unique and memorable event experience for your clients. Who Are Involved?

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How to Get Sponsorship for Your Event

Eventtia

Step 1: Understand your event in and out Securing event sponsorship is essentially about “selling” your event to prospective buyers– the sponsors. So, approach this sponsorship campaign just as you would with selling or marketing other products: identify your event’s Unique Value Proposition (UVP). We’ll cover this in the next step.