article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

Marketing 264
article thumbnail

Cold Prospecting by Incorporating Social Selling

Gavel International

Part Two will discuss cold prospecting through social selling. Social Selling utilizes LinkedIn, Twitter, and Meta channels such as Facebook and Instagram to gain visibility, earn salesperson credibility, deliver value, and establish relationships that ultimately enhance networking and identify sales opportunities.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cold Prospecting Via LinkedIn Outreach

Gavel International

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. Perform due diligence to know the who and why of your ideal prospect. Ideally, look for contacts that not only match the characteristics of your ideal prospect but also for 2nd or 3rd-degree connections.

article thumbnail

How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Most brands have social media managers to keep the company in the public consciousness. Technology Creates New Staff Roles. Event planning consultant.

article thumbnail

4 Tips for Generating Event Revenue Using Social Media

Maritz Global Events

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Post authored by Emily Richmond.

article thumbnail

How to Use Social Proof to Market Your Event

Convene by PCMA

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). See “Benefits Over Features” below for more.) Showcase past attendees. Don’t forget the friends.

article thumbnail

Product Launch: Ten Ways to Create a Lasting Impression

Blue Spark Event Design

Incorporate immersive experiences, interactive demonstrations, and engaging activities that showcase your product’s features, benefits, and unique selling points. Create Shareable Content Produce high-quality, shareable content that showcases your product in action and highlights its key features and benefits.