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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

Marketing 259
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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 71
MICE professionals

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How to Use Social Proof to Market Your Event

Convene by PCMA

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). See “Benefits Over Features” below for more.) Showcase past attendees. Don’t forget the friends.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me? The example below may serve as a helpful reference for website design.

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4 Tips for Generating Event Revenue Using Social Media

Maritz Global Events

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Friend of a Follower.

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Is Travel Sentiment Shifting Among Higher Gas Prices & Inflation?

Advanced Travel and Tourism

DMOs will likely feel tempted to cut back on marketing when there’s a slight economic downturn, but there are benefits to carrying on. And according to Statusbrew , 39 percent of social media users expect to a brand to reply to them within 60 minutes. The average response rate for brands on social media is five hours.

Travel 220
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Product Launch: Ten Ways to Create a Lasting Impression

Blue Spark Event Design

Incorporate immersive experiences, interactive demonstrations, and engaging activities that showcase your product’s features, benefits, and unique selling points. Create Shareable Content Produce high-quality, shareable content that showcases your product in action and highlights its key features and benefits.