Advanced Travel and Tourism

JULY 12, 2022

DMOs will likely feel tempted to cut back on marketing when there’s a slight economic downturn, but there are benefits to carrying on. Always-on marketing centers around staying consistently engaged and available for your target audiences. The average response rate for brands on social media is five hours.

Travel 220

Travel Travel Social Media Booking 220

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. Abstract show features or benefits become stronger and more compelling when conveyed in concrete language. Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). See “Benefits Over Features” below for more.) Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

JUNE 25, 2023

The webinar moderator did not delve further into the reasons behind the low rate of adoption among the audience members, but the invited speakers — event professionals who are using generative AI regularly — mentioned one significant factor: time. I wanted to create a post for social media using the text.

Social Media 86

Social Media Fashion Prospect Media 86

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague. Absolutely not.

B2B 52

B2B Prospect Automation Social Media 52

Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. A major benefit of this model is accessibility, affordability and access to a wide range of analytics.

B2B 245

B2B Events Trends Attendee 245

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience.

Registration 52

Registration Marketing Marketing Social Media 52

Gavel International

SEPTEMBER 11, 2023

For example, you have used a search engine, have a social media profile, experienced a chatbot, utilized a Customer Relationship Management (CRM) system, or have a mobile device with an AI-driven or AI-enhanced app. It also offers many benefits to companies who want to win their business. How does AI do this?

B2B 52

B2B Prospect Social Media Technology 52

DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. Organic Social Nurtures Your Destination’s Audience. Paid Social Extends Your Reach.

Organization 72

Organization Social Media Prospect Audience 72

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Solimar International

MAY 23, 2022

DMOs can creatively engage with potential visitors to raise awareness for its products and services, increase visitation, and maximize benefits for all its stakeholders. . Digital marketing brings a destination’s products and services to an audience anywhere in the world. Now more than ever, digital destination marketing matters.

Marketing 98

Marketing Marketing Social Media Online 98

Eventtia

AUGUST 16, 2022

Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging). Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done.

Sponsors 62

Sponsors Virtual Events Prospect Proposal 62

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. live stream) to a virtual audience. Effective Ticketing/Pricing Strategy for Both Audiences.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. It has also become an essential tool for event social media marketing.

Social Media 130

Social Media Media Attendee Promotion 130

Brightspot Incentive Events

MARCH 22, 2022

When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Roadshows can take on many faces —more on that later— and are highly effective ways of introducing potential investors and prospects to the company.

Prospect 52

Prospect Audience Social Media Benefits 52

Bizzaboo

NOVEMBER 7, 2022

Your event strategy should cover the types of events you want to put on, the tools in your event tech stack, the audiences you want to engage, and the metrics you’ll track to gauge event success. Is your strategy ready for what audiences expect in 2023? Educating prospects. Decide What Audience Engagement Looks Like.

Social Media 98

Social Media Registration Sponsors Events 98

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. This way, they’re increasing brand awareness, connecting with both their and their speakers’ audiences.

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. This way, they’re increasing brand awareness, connecting with both their and their speakers’ audiences.

Prospect 48

Prospect Social Media Audience Events 48

Motivation Excellence

AUGUST 22, 2019

And a user-friendly, feature-rich database lets you provide valuable information to customers, prospects and others with ease. New subscribers will benefit from both the existing info and the new additions. Promote these exclusive offers on all the social media platforms you use. Get accurate data analysis.

Social Media 130

Social Media Automation Booking Trade Show 130

Eventtia

JULY 4, 2023

To plan an event that will truly resonate with your audience and deliver the desired outcomes, you must first ensure that you have a clear understanding of several key aspects, such as your: → Goals You must clearly understand what you hope to achieve through your event. Audience Another important aspect is understanding your audience.

Logistics 62

Logistics Prospect Audience Events 62

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing?

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? This can range from digital (email or social media) to print mediums (such as flyers or direct mail). Are event marketing and event promotion the same thing?

Promotion 52

Promotion Registration Social Media Sponsors 52

ITA Group

MAY 6, 2021

When your channel partners are the target audience of your marketing and materials , you’re usually looking to do a few different things: Recruit. Partner program overview and benefits by role in program if applicable. Think email nurturing campaigns, social media posts and schedules, syndicated content, splash pages, etc.

Marketing 82

Marketing Marketing Automation Vendor 82

Convene by PCMA

APRIL 8, 2024

At the time, the meeting — now called Total Rewards, which refers to the HR function that handles compensation, benefits, well-being effectiveness, development, and recognition — had a typical agenda for a traditional association meeting. And “we know who’s in our audience and what the challenges are. It should be a 20-minute session.”

Speakers 52

Speakers Proposal Human Resources Audience 52

Eventtia

OCTOBER 9, 2023

Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Understand your audience.

Event Planning 88

Event Planning Retail Registration Events 88

Leonardo

JANUARY 26, 2022

With the rise of social media, it can sometimes seem easier to develop your presence on these channels. Here’s a look at the benefits that stem from creating and updating your own website. . Bold images and video are the quickest route to evoke an emotional response from your audience – and capture that booking. .

Website 71

Website SEO Booking Social Media 71

Gavel International

AUGUST 3, 2021

When a prospect begins the buyer’s journey with a business on a positive note, they are more likely to purchase from them. Referrals are similar to reviews for B2C buyers, only better because they come from people the prospects know personally. Referral campaigns including email, social media and phone calls.

B2C 52

B2C B2B Incentives Prospect 52

Bizzaboo

APRIL 16, 2023

This impressive growth can be attributed to the fact that corporate events deliver many benefits to the organizations that host them and the folks who attend. Generating Leads Events are the perfect place to meet new business prospects and capture leads. corporate event market — which hauled in $95.3 billion by 2030, growing 17.3%

Retreat 104

Retreat Events Trade Show Logistics 104

Bizzaboo

JULY 7, 2021

Does your brand need to connect with your audience in a more meaningful and fun way? What are the Benefits of Experiential Marketing? Ways for brands and loyal customers to do social good together. What are the benefits of experiential marketing? Lead generation: Gather contact information and data on future prospects.

Marketing 105

Marketing Marketing Social Media Audience 105

Eventtia

MARCH 14, 2023

To plan an event that will truly resonate with your audience and deliver the desired outcomes, you must first ensure that you have a clear understanding of several key aspects, such as your: → Goals You must clearly understand what you hope to achieve through your event. Audience Another important aspect is understanding your audience.

Logistics 48

Logistics Events Prospect Audience 48

Eventtia

OCTOBER 19, 2022

Mobilize Audience via Competitions. As a result, the event accommodated audiences who wanted to hear what the guest speaker had to say. Use social listening – Monitor social media users in your niche and determine the speakers they want to see at an event. Send Outreach Emails to a Wide Audience.

Marketing 62

Marketing Marketing Affiliate Speakers 62

National Association For Catering ane Events

JULY 8, 2021

Email marketing is a powerful strategy for event pros to increase brand awareness, nurture one’s audience, and spread the word about company news and updates. You can establish the Know, Like, Trust factor simply by regularly showing up in prospective customers’ inboxes and providing them with valuable content.

Prospect 52

Prospect Automation Promotion Social Media 52

Social Tables

APRIL 23, 2019

Why event names are important Besides the benefits we’ve already mentioned, event names are your event’s first impression. For example, Lesbians Who Tech is a real event with a name that gives the reader an immediate understanding of who the audience is and kind of what attendees will be doing. It excites your audience.

SEO 139

SEO Events Audience Social Media 139

Maritz Global Events

DECEMBER 18, 2019

It’s essential to expand that thinking to webinars, credentialed online learning, Meetups, and social media communities. How many times have you spoken to an audience like ours? Who should attend your event, and what benefits they will receive? Once identified, eliminate all other prospects from the list.

Attendee 59

Attendee Registration Social Media Communications 59

Stova

MARCH 25, 2024

Not only do you want it to showcase the most important information about your event, but you also want to capture the interest of prospective attendees while simultaneously exciting your loyal ones to return. Have a Thorough Social Media Plan A proper social media implementation takes a lot more planning than one would think.

Registration 40

Registration Social Media Event Apps Website 40

Eventtia

NOVEMBER 25, 2022

Yet, soon enough, corporations have begun to realize how virtual events can offer benefits we won’t otherwise get from the traditional in-person formats, and virtual corporate events are simply here to stay. This can benefit corporates with particularly large teams that may not know one another or if you employ remote workers. ?

Virtual Events 62

Virtual Events Remote Trade Show Speakers 62

Gavel International

MAY 8, 2023

1) TAILOR CONTENT TO AUDIENCE SUBSETS There is almost too much marketing content online right now. Content created to reach your entire customer base might seem more efficient than content tailored to your audience subsets, but in fact, it is far less effective. And a significant percentage of it is generic.

B2B 52

B2B Marketing Marketing Automation 52