Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. Abstract show features or benefits become stronger and more compelling when conveyed in concrete language. Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. See “Benefits Over Features” below for more.)

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

DECEMBER 7, 2021

The move to virtual and hybrid event structures prompted me to articulate the benefits of participation differently, to dig deep for ways to say things like “online” and “webinar” without using those words and to get comfortable with messaging the tough stuff — like postponements for live events that serve industries hardest hit by the pandemic.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

AUGUST 28, 2020

While virtual events might be far from where they will one day be in terms of technology, the benefits they bring to the table are very clear. One of the first steps that go into planning an event – regardless of the format – is defining the target audience. And You Can Connect With A Broader Audience!

Virtual Events 279

Virtual Events Events Audience Trade Show 279

Bizzaboo

SEPTEMBER 5, 2023

Event promotion is the art and science of elevating an event’s visibility and appeal to a target audience. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

Promotion 98

Promotion Registration Prospect Social Media 98

Blue Spark Event Design

MARCH 1, 2024

Making a lasting impression on your audience during a product launch involves strategic thinking, innovation, and flawless implementation. Use captivating visuals, intriguing messages, and countdown timers to generate buzz and curiosity among your target audience. Want to see examples? Ready to Create an Impactful Product Launch?

Production 52

Production Social Media Audience Proposal 52

Stova

MARCH 16, 2023

The Complete Guide to Event Audience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. Like stocks, events are similarly unique and benefit from comparisons. Speakers can also plan their talk around the interests of the audience.

Audience 40

Audience Event Apps Events Sponsors 40

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague. Absolutely not.

B2B 52

B2B Prospect Automation Social Media 52

Eventtia

AUGUST 16, 2022

Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging). Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done.

Sponsors 62

Sponsors Virtual Events Prospect Proposal 62

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. A major benefit of this model is accessibility, affordability and access to a wide range of analytics.

B2B 246

B2B Events Trends Attendee 246

Stova

FEBRUARY 15, 2024

You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Another benefit of technology lies in the goldmine of event data it collects. The best way to prove return on investment and keep happy sponsors coming back And more Let’s dive in.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Traveler's Q

NOVEMBER 16, 2023

Find Your Target Audience and the Best Social Media Platform When it comes to promoting your event on social media, finding your target audience and the best platform to reach them are two crucial steps in your strategy. Begin by determining who your ideal attendee demographic is and what they are interested in.

Social Media 130

Social Media Media Attendee Promotion 130

The Abbi Agency

APRIL 23, 2021

You’ve got to know your audience (and theirs too), and you’ve got to speak their language. Even if the influencer delivers a large audience, how loyal is the audience? Even if the influencer delivers a large audience, how loyal is the audience? How truly relevant is the influencer to the brand’s message?

Social Media 246

Social Media Audience Media Prospect 246

Eventtia

SEPTEMBER 2, 2022

The better you understand your target audience, the better you can plan and host an event they deem as valuable. ? Being a limited-time offer in nature, early-bird discounts can instil a sense of urgency, encouraging prospective attendees to purchase your ticket faster unless they’ll miss the discount period.

Sponsors 118

Sponsors Advertising Prospect Events 118

Gavel International

SEPTEMBER 11, 2023

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. It also offers many benefits to companies who want to win their business. It also offers many benefits to companies who want to win their business. How does AI do this?

B2B 52

B2B Prospect Social Media Technology 52

Endless Events

JULY 26, 2018

Why you need to track audience engagement with your event’s ‘why’. Benefits of planning a purpose-driven event. This simple question gives you the direction you need to make sure you’re not only meeting the needs of your client but that you’re also meeting the needs and expectations of your audience.

Speakers 185

Speakers Audience Sustainability Events 185

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website Automation SEO Prospect 111

Brightspot Incentive Events

MARCH 22, 2022

When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Roadshows can take on many faces —more on that later— and are highly effective ways of introducing potential investors and prospects to the company.

Prospect 52

Prospect Audience Social Media Benefits 52

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I That’s why I will continue digging deeper into the audiences served by events: Are they passionate about their profession? I will stay hyper-focused on word economy and answering the ‘what’s in it for me?’

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience.

Registration 52

Registration Marketing Marketing Social Media 52

Advanced Travel and Tourism

JULY 12, 2022

DMOs will likely feel tempted to cut back on marketing when there’s a slight economic downturn, but there are benefits to carrying on. Always-on marketing centers around staying consistently engaged and available for your target audiences. Ask in-market partners what they’re doing to keep up interest for prospects.

Travel 234

Travel Travel Social Media Booking 234

Stova

AUGUST 4, 2023

In this blog, we will explore the concept of micro-events, their benefits, and how event technology providers like Stova are facilitating their seamless execution for both internal and external audiences. Enhanced Audience Engagement: Micro-events, whether internal or external, are designed to prioritize participant engagement.

Event Technology 52

Event Technology Registration Benefits Audience 52

Convene by PCMA

JUNE 25, 2023

The webinar moderator did not delve further into the reasons behind the low rate of adoption among the audience members, but the invited speakers — event professionals who are using generative AI regularly — mentioned one significant factor: time. I tried out a few routine tasks using Spark.

Social Media 86

Social Media Fashion Prospect Media 86

Bizzaboo

AUGUST 1, 2022

More and more event professionals and marketing teams are turning to webinars to engage prospects, customers, and even employees in a more cost-effective way. Here are eight common ways organizations use webinars to engage prospects and customers or build more tight-knit teams. Customers, prospects, and employees all have questions.

Prospect 98

Prospect Certification Virtual Events Production 98

Bizzaboo

SEPTEMBER 19, 2022

Create Content Outlining the Benefits of Attending. One easy way to help your audience justify event attendance is by creating a one-sheeter or brochure that can be quickly consumed by management, highlighting the benefits an employee would experience from going to your event. . Source : Disability:IN. FIRST NAME].

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Techsytalk

JANUARY 23, 2017

Here are six secrets to up your prospects of securing sponsorship and cultivating a long-term relationship with event sponsors. Maybe you can invite a representative to the event and allow that person to speak to your audience. This will surely benefit the sponsor’s branding by adding a philanthropic aspect to their image.

Sponsors 208

Sponsors Proposal Prospect Benefits 208

Eventtia

APRIL 28, 2022

How will it benefit your business? Here are some goal examples for hybrid events: Reaching new audiences from a new demographic group. The aim here is to give prospective attendees the flexibility in more options that can potentially be effective in converting prospective attendees. Target Audience.

Prospect 71

Prospect Registration Events Communications 71

Endless Events

APRIL 15, 2020

Because at the end of the day, as the name suggests, this is where your potential audience will land and, eventually, convert. The landing page should include the unique selling proposition for your virtual event, images and/or videos, the benefits associated with attending your virtual event, and your call to action. Social Graphics.

Virtual Events 229

Virtual Events Promotion Social Media Events 229

DCI

OCTOBER 15, 2021

Organic Social Nurtures Your Destination’s Audience. Engagement with your organic destination marketing content can be even more meaningful than with your paid media, as prospective travelers have actively chosen to build a relationship with your destination brand. Reach a larger audience of prospective travelers.

Organization 72

Organization Social Media Prospect Audience 72

Eventtia

OCTOBER 26, 2022

A great event website should be a single source of information for its prospective attendees, encouraging them to find out more about the event and ultimately getting them to register for the event. A proper event website has three basic functions: Providing data and information (prospective) attendees may need about the event.

Website 62

Website Prospect Registration Events 62

Convene by PCMA

JANUARY 19, 2023

As someone who gets satisfaction out of crossing things off my to-do list, I like the prospect of documenting that I’m still chipping away at my list even if I can’t yet draw that line through an item. Have fewer conversations about “how” and more about “why.” Schedule a 15-minute walk break every other afternoon.

Prospect 103

Prospect Publishing Speakers Preparation 103

Eventtia

JULY 4, 2023

To plan an event that will truly resonate with your audience and deliver the desired outcomes, you must first ensure that you have a clear understanding of several key aspects, such as your: → Goals You must clearly understand what you hope to achieve through your event. Audience Another important aspect is understanding your audience.

Logistics 62

Logistics Prospect Audience Events 62

Eventtia

APRIL 19, 2023

Not only the event invitation needs to be compelling and motivate prospective attendees to attend, but it must also be effective in conveying the details and purpose of the event, and finding the right balance between the two can be easier said than done. The CTA is clear and concise.

Networking 62

Networking Prospect Benefits Events 62

Eventtia

AUGUST 11, 2022

If it’s too difficult to find your online registration page, and if the registration process is too complex, many prospective attendees will simply leave. Online registration is allowing prospective attendees to input their information and get their ticket (whether paid for it or for free) fully online.

Registration 62

Registration Online Attendee Prospect 62

Convene by PCMA

APRIL 8, 2024

At the time, the meeting — now called Total Rewards, which refers to the HR function that handles compensation, benefits, well-being effectiveness, development, and recognition — had a typical agenda for a traditional association meeting. And “we know who’s in our audience and what the challenges are. It should be a 20-minute session.”

Speakers 52

Speakers Proposal Human Resources Audience 52