Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. See “Benefits Over Features” below for more.)

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. Abstract show features or benefits become stronger and more compelling when conveyed in concrete language. Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

APRIL 6, 2022

A new benefit of attendance is the ability to overcome supply-chain problems. Ensure prospective exhibitors are aware of the message their absence will send to the industry. Redefine your event’s compelling value proposition. And speaking of redefining things …. Consider redefining everything about your current event.

Retail 98

Retail Events Public Relations Regulations 98

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. It simply doesn’t demonstrate how your media placements are benefiting the destination’s marketing strategy. Skip Ad Equivalency. Using ad equivalency is archaic.

Advertising 52

Advertising Prospect Public Relations Media 52

DCI

JULY 19, 2021

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. Encouraging visitors to experience new cities also helps share the benefits of tourism, including job creation in a broader region. .

Benefits 52

Benefits Advertising Tourism Tourism 52