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Kentucky Derby: A Masterclass in Managing Big Traditions from its 150th Year

Smart Meetings

million tuned in for the “most exciting two minutes in sports” at watch parties all over the world, many with mint julep at hand. It is the longest continually held major sporting event in North America and many of its traditions are sacred to fans; but that doesn’t mean the program forgoes new experiences.

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From Distraction to Engagement Supercharger: Putting Your Audiences’ Phones to Use

Smart Meetings

One presenter at a recent conference made the mistake of scolding her audience to turn phones off and put them under their seats. She was met with groans; about a third of the audience left, and the rest ignored her command. Rather than being a distraction, mobile devices can be the surprising key to increasing audience engagement.

Audience 263
MICE professionals

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Preview Las Vegas 2024 Talks Formula 1 and A’s Move to the City

Smart Meetings

Along with the ~316,000 tickets the November event sold , there were also other visitation stats to consider: the influx of Las Vegas visitors excited to be a part of the weekend with no direct connection to the race, as well as F1 mechanics, engineers, sponsors and caterers, all of whom have free time around the race.

Sports 246
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How to Get Event Sponsors Your Attendees Will Love

Social Tables

You’re searching for the formula of how to get event sponsors that will positively resonate with your attendees. And in order to do so, here are the three crucial parties to consider: 1) you, 2) your audience, and 3) the sponsors you’re targeting. You also have done your research and know who your audience is.

Sponsors 114
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Cultivating Corporate Partnerships: Strategies for Long-Term Business Relationships — Build Synergy, Reap Mutual Rewards

Traveler's Q

Engaging the right sponsor acts as a force-multiplier, vastly extending your event’s influence to resonate with a paralleled target audience. Imagine cultivating a robust partnership where both brands emerge stronger, their qualities interwoven to astonish your audience.

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How an Australian Space Conference Beat the Time Zone Challenge

Smart Meetings

Particularly when it comes to watching international sports, we in Australia are used to dragging ourselves out of bed at an ungodly hour to watch a game or tournament being played somewhere else. But, as Aussies who love their sport, we’re pretty used to it. For us, a 4 a.m. Working Harder and Smarter. We broke our staff into a.m.

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Hospitality Industry Honors Black History Month

Smart Meetings

Moorland created the Association for the Study of African American Life and History (ASALH) that later sponsored a national Negro History week in 1926. The webinar for young audiences (K-12), Honoring 1963: A Pivotal Year of Protests with Dory Lerner will take place on Feb. when the Harvard-trained historian Carter G.