MeetingsNet

MARCH 16, 2022

A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online.

Technology 98

Technology Technology Prospect Sponsors 98

Advanced Travel and Tourism

JULY 12, 2022

Online spending increased 29 percent in May 2022 compared to 2019, but bookings have only increased 4.4 Always-on marketing centers around staying consistently engaged and available for your target audiences. Ask in-market partners what they’re doing to keep up interest for prospects. How does your brand stack up?

Travel 234

Travel Travel Social Media Booking 234

Solimar International

MAY 23, 2022

They have adopted new digital habits, and changed their online behavior as a result. Today, 65% of global travel and tourism sales are made online (Statista 2021), leading digital marketing to be even more important than traditional marketing. But, what is digital destination marketing? Focused targeting. Improved measurability.

Marketing 98

Marketing Marketing Social Media Online 98

Endless Events

AUGUST 3, 2022

According to Upcomer , the online live streaming industry saw a 99% progression between April 2019 and April 2020. In this age of digitalization, we all want to live stream our events like the 2019 Coachella and hope for the highest online viewership and surpass the live music event’s 82.9 Engage and Acknowledge Your Audience.

Platform 177

Platform Consulting Audience Production 177

The MICE Blog

JULY 26, 2021

In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences. It had world-class online entertainment by Drag Taste, prominent industry and non-industry speakers, with the headline speaker Gary Vaynerchuk. To hook and WOW audiences.’ .

Social Media 163

Social Media Virtual Events Events Audience 163

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?

Advertising 105

Advertising Marketing Marketing B2B 105

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Endless Events

JUNE 29, 2022

“Rather than scaling too fast, event platform companies increased their prices to ludicrous heights of $250,000 for a multiple-day online event with several thousand attendees,” says Will. ” “And be transparent about the process with your prospective clients,” adds Brandt.

Event Technology 194

Event Technology Technology Technology Events 194

Gavel International

SEPTEMBER 11, 2023

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. The technology: Can quickly vet and score volumes of data to identify which prospects are most likely to result in a sale. This is an area where AI offers benefits.

B2B 52

B2B Prospect Social Media Technology 52

Gavel International

OCTOBER 9, 2023

Guide visitors and defined prospects through the sales funnel by providing information, addressing pain points, or offering incentives (e.g., Set up AI-driven alerts for online monitoring looking for brand mentions, sentiment, and keywords to engage with targeted audiences and segments.

Marketing 52

Marketing Marketing Automation Social Media 52

Gavel International

APRIL 17, 2023

Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers. But considering both the marketing department and sales team are trying to appeal to the same prospects, it makes sense for sales teams to leverage buyer personas, as well.

Prospect 52

Prospect B2B Social Media B2C 52

Convene by PCMA

AUGUST 13, 2021

Eleven percent said they are not planning to incorporate an online element in their in-person event, citing costs (“twice the price to have it in person and virtually,” one respondent wrote in) as the main reason, in addition to an overall lack of effectiveness.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Tell us more about your audience,” Ortale said. Here’s how to make the most of where your event is being held, according to three DMO leaders.

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

JANUARY 19, 2023

If you weren’t in that room at the Greater Columbus Convention Center or watching him online, you’re in luck — he’s distilled his takeaways at danpink.com/PCMA , and I’m adding some of my thoughts about his advice. When bestselling author Daniel Pink took the Convening Leaders 2023 Main Stage on Jan.

Prospect 103

Prospect Publishing Speakers Preparation 103

DCI

AUGUST 11, 2022

If you’re reading this blog post – online – surely you already know that the internet is, you know, here. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. There’s nowhere online that destinations aren’t splashed across a screen.

Media 99

Media Advertising Automation Social Media 99

MeetingsNet

OCTOBER 16, 2020

That was the overarching message from a panel of destination-marketing executives during an online session hosted by PlanetIMEX this week. We were able to be somewhat aggressive” in focusing mostly on prospective business that was easier to sell and to service than other prospects.

Meeting 116

Meeting Prospect Panel Technology 116

Eventtia

JULY 4, 2023

To plan an event that will truly resonate with your audience and deliver the desired outcomes, you must first ensure that you have a clear understanding of several key aspects, such as your: → Goals You must clearly understand what you hope to achieve through your event. Audience Another important aspect is understanding your audience.

Logistics 62

Logistics Prospect Audience Events 62

Bizzaboo

JUNE 15, 2022

A user conference is designed to excite and educate clients and prospects on your product’s latest features, your company’s future roadmap, and industry trends. For others, it might include identifying potential business partnerships, meeting prospective employees, or discovering sales opportunities. What is a user conference?

Conference 78

Conference Prospect Events Vendor 78

Convene by PCMA

OCTOBER 4, 2021

Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Kimberly Hardcastle-Geddes is president and chief marketing strategist of marketing and public relations agency mdg , which specializes in audience acquisition for live and online events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. live stream) to a virtual audience. Effective Ticketing/Pricing Strategy for Both Audiences.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Smart Meetings

NOVEMBER 9, 2018

We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. These attendees are not casual click-throughs or passive demo audiences. Did they register for sessions online weeks in advance or make spur-of-the-moment decisions to attend this session, not that one?

Registration 203

Registration Prospect Contracts Contracts 203

Bizzaboo

AUGUST 4, 2023

B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Identify Your Target Audience and Goals Every successful B2B event marketing strategy begins with clearly understanding the target audience and the specific goals you hope to achieve.

B2B 52

B2B Event Marketing Marketing Marketing 52

All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. Leverage Social Media One of the effective ways to promote events online for free is to use social media. You can use memorable hashtags that will serve as your event’s VIP entry to the online celebration.

Promotion 52

Promotion Advertising Social Media Audience 52

MeetingsNet

APRIL 25, 2019

To save time, here are 21 questions to help uncover what you’re really getting from an online ticketing provider. Your event page is the first interaction you have with your prospective attendees. You can offer special promotional prices to certain members or target audiences with exclusive offers. Are free events free?

Registration 63

Registration Online Sponsors Platform 63

Techsytalk

JANUARY 23, 2017

Here are six secrets to up your prospects of securing sponsorship and cultivating a long-term relationship with event sponsors. Maybe you can invite a representative to the event and allow that person to speak to your audience. The idea is to drive traffic to stores or online shops. Check Sponsor Guidelines, if Applicable.

Sponsors 208

Sponsors Proposal Prospect Benefits 208

Convene by PCMA

NOVEMBER 5, 2021

The company has a long history of producing webinars and online programs. That has not been something Workiva has been able to replicate in terms of engagement online. When the Amplify conference went digital in 2020, the event was free and the number of attendees — especially global participants — and prospects increased.

Virtual Events 97

Virtual Events Registration Events Sponsors 97

Convene by PCMA

APRIL 6, 2022

Now, we must broaden that definition to include a host of online options, including broad offerings like LinkedIn Learning. Ensure prospective exhibitors are aware of the message their absence will send to the industry. Consider redefining everything about your current event. Give more than lip service to “we’re not going back to 2019.

Retail 98

Retail Public Relations Events Regulations 98

Brightspot Incentive Events

FEBRUARY 15, 2023

Networking is more popular than ever because online company meetings have an inherent, subconscious bias to reduce discussions and follow-up questions so the on-liners can jump back to the email screen, which has a magnetic pull on them while staring at a screen. ” It was an understandable echo. ” It was an understandable echo.

Meeting 52

Meeting Corporate Meeting Remote Sustainability 52

Eventtia

MARCH 14, 2023

To plan an event that will truly resonate with your audience and deliver the desired outcomes, you must first ensure that you have a clear understanding of several key aspects, such as your: → Goals You must clearly understand what you hope to achieve through your event. Audience Another important aspect is understanding your audience.

Logistics 48

Logistics Events Prospect Audience 48

Bizzaboo

APRIL 16, 2023

Generating Leads Events are the perfect place to meet new business prospects and capture leads. By demonstrating products and services to a captive audience, you can connect with them more personally. Once the event wraps up, your team will be reenergized for whatever’s coming next.

Retreat 104

Retreat Events Trade Show Logistics 104

Eventtia

OCTOBER 9, 2023

Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. For online events, choose a robust virtual event management platform. For hybrid events or solely online happenings, select and test a virtual platform in advance.

Event Planning 88

Event Planning Retail Registration Events 88

Stova

JUNE 22, 2023

So, what exactly are you doing to keep audiences immersed in your events? You’ll get proven tips and tools to keep audience engagement high throughout your event and after the last session ends. Attendees today are more sophisticated and have higher expectations for audience engagement. What exactly is event engagement?

Attendee 52

Attendee Audience Social Media Networking 52

Gavel International

MAY 8, 2023

1) TAILOR CONTENT TO AUDIENCE SUBSETS There is almost too much marketing content online right now. Content created to reach your entire customer base might seem more efficient than content tailored to your audience subsets, but in fact, it is far less effective. And a significant percentage of it is generic.

B2B 52

B2B Marketing Marketing Automation 52

Leonardo

JANUARY 26, 2022

Your website is an exceptional way to showcase your hotel’s individuality and put forth the best representation of your hotel online. . Bold images and video are the quickest route to evoke an emotional response from your audience – and capture that booking. . Most online travel agents do not allow non-hotel photos in your listing.

Website 71

Website SEO Booking Social Media 71

Bizzaboo

JUNE 21, 2023

These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. Advanced attribution and analytics tools (like Google Analytics and Bright Funnel) can help event marketers keep track of this metric for most online interactions.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Social Tables

DECEMBER 1, 2021

Optimize your event page to reach the largest audience. Create conversations, post relevant content, and engage with user activity to continue growing the event’s audience. . Set communication expectations with the audience and commit to them in order to start building pre-event trust with attendees. Learn more.

Promotion 88

Promotion Social Media Vendor Audience 88

Eventtia

APRIL 19, 2023

Not only the event invitation needs to be compelling and motivate prospective attendees to attend, but it must also be effective in conveying the details and purpose of the event, and finding the right balance between the two can be easier said than done.

Networking 62

Networking Prospect Benefits Events 62