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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 71
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16 Unique Virtual Event Ideas for Companies To Stand Out Online

Bizzaboo

Fortunately, virtual event management software has rapidly evolved to help event organizers like you host unique online experiences that not only help you achieve your goals but can also entertain and delight your attendees. Virtual Improv An improv troupe offers a fun way to engage your attendees at online events.

MICE professionals

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Why Pain Points Are Essential for Creating Buyer Personas – and How to Identify Them

Gavel International

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague. Absolutely not.

B2B 52
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Why Event Technology Companies Lack Pricing Transparency

Endless Events

“Rather than scaling too fast, event platform companies increased their prices to ludicrous heights of $250,000 for a multiple-day online event with several thousand attendees,” says Will. “You need to talk to a salesperson because they can sell better than a website. Since then, pricing is a bit more predictable.

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Is Travel Sentiment Shifting Among Higher Gas Prices & Inflation?

Advanced Travel and Tourism

Online spending increased 29 percent in May 2022 compared to 2019, but bookings have only increased 4.4 Always-on marketing centers around staying consistently engaged and available for your target audiences. You can find out by looking at data like Google Analytics, booking data, and website traffic.

Travel 220
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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. How should you be thinking beyond the traditional so that you can identify and reach colder audiences who are aren’t?