Smart Meetings

MAY 17, 2021

So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? The answer is to understand both your in-person and virtual audiences while creating powerful experiences for both. Tapping into The Differences.

Production 292

Production Marketing Marketing Sponsors 292

Endless Events

APRIL 8, 2022

What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.

Audience 306

Audience Virtual Events Communications Communications 306

Social Tables

FEBRUARY 23, 2023

Whether you are fundraising for a massive organization like the Red Cross, or raising money for a local animal shelter, this post is for you. Establishing event objectives early will help organizers choose the right fundraiser type to fit their mission and secure the necessary participants.

Organization 78

Organization Social Media Sponsors Events 78

Conferences that Work

DECEMBER 21, 2020

Last week I immensely enjoyed participating in a two-hour Zoom brain trust on moderating online panels. So good, it should be shared with a wider audience. As you’d expect if you know these folks, the session was very well organized and facilitated. What are 1-2 of your online moderating pro tips? Who was there?

Panel 153

Panel Online Audience Virtual Events 153

Endless Events

MAY 25, 2018

If you want your event to create a sense of awe and wonder, you need to engage the senses of your audience. Offering unique food and drink choices is also a great way to delight often hungry audiences. PS: Looking to wow your audiences? These event industry trends below will do just that! Event Pro Highlight: Will Curran.

Audience 245

Audience Trends Social Media SEO 245

Bizzaboo

FEBRUARY 15, 2023

Fortunately, virtual event management software has rapidly evolved to help event organizers like you host unique online experiences that not only help you achieve your goals but can also entertain and delight your attendees. Virtual Improv An improv troupe offers a fun way to engage your attendees at online events.

Virtual Events 86

Virtual Events Online Sponsors Events 86

Bizzaboo

JULY 20, 2022

According to the 2022 Event Strategy Insights & Benchmarks Survey , 49% of organizations plan to increase the number of hybrid in-person/virtual sessions they host over the next two to three years. That number ticks up to 52% for organizations with company-wide event strategies. You can reach more people. You increase event ROI.

Audience 98

Audience Sponsors Speakers Events 98

Techsytalk

JANUARY 23, 2017

Sponsors are bombarded with dozens of request letters hardly different from your own. Here are six secrets to up your prospects of securing sponsorship and cultivating a long-term relationship with event sponsors. Check Sponsor Guidelines, if Applicable. Some companies, for example, only sponsor during certain times of the year.

Sponsors 208

Sponsors Proposal Prospect Benefits 208

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Survey Your Audience To Get Post-Event Feedback. Did we promote to the right audience for the event?

Meeting 348

Meeting Sponsors Audience Events 348

Endless Events

OCTOBER 18, 2022

Organizations can entertain, educate, inspire, sell, or do all of the above simultaneously. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. After the event, they put all their content online on demand. Increase their conversion rate.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Endless Events

MAY 18, 2020

Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events. So you need new revenue streams and new opportunities for your sponsors! Podcasting can be a new place to give value to your sponsors, year-round. Seek Out Sponsors.

Sponsors 367

Sponsors Publishing Virtual Events Audience 367

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Organizers would expect that all of this translates into more opportunities for revenue. But the reality is that 80% of virtual attendance is free.

Trade Show 246

Trade Show Virtual Events Sponsors Events 246

Endless Events

MARCH 3, 2022

Additionally, you need to produce truly exceptional events that will foster attendee retention and potentially turn your audience into advocates. “Most promotion of events occurs online through social media ads, websites, and pages of certain websites used to market events. “You spend a lot more money,” Dustin says.

Social Media 348

Social Media Promotion Media Advertising 348

Traveler's Q

SEPTEMBER 28, 2023

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. Effective event branding can also help to attract sponsors, increase media coverage, and generate brand loyalty, both for the event and its sponsors.

Social Media 130

Social Media Event Apps Sponsors Website 130

Smart Meetings

SEPTEMBER 29, 2023

You need creative vision, planning and organization, budget management, marketing, promotion, collaboration, adaptability, time management and, of course, the ability to create a memorable experience,” she says. Today, applicants can track their continuing education process through EIC’s online portal.

Certification 246

Certification Preparation Education Sponsors 246

Eventtia

JUNE 2, 2023

Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. Based on the purpose of the event, you might be able to decide on the type of event you are going to organize, but it will especially help in dictating the objectives of the event.

Organization 91

Organization Social Media Insurance Events 91

Endless Events

SEPTEMBER 16, 2020

Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. One of the most glaring hybrid event mistakes planners incur is ignoring the virtual audience (more on that later). Both audiences will thank you!

Rehearsal 358

Rehearsal Virtual Events Audience Sponsors 358

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. of organizers say in-person events are their organization’s most impactful marketing channel — and webinars continue to entice attendees, the question is: How do you keep participants engaged across all event formats?

Audience 59

Audience Event Apps Registration Attendee 59

Smart Meetings

MAY 31, 2022

After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. Perhaps, with the pandemic easing, the industry is just learning this now.

Meeting 307

Meeting Social Media Trade Show Technology 307

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. It allows event organizers to create real-time connections with attendees, drive engagement, and enhance the overall event experience. With nearly 4.5 With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130

Endless Events

FEBRUARY 4, 2022

But money saved also means ROI lost: the champion of March 2020 does not deliver on audience engagement and valuable data insights – and these are essential for an event’s success. Enhanced virtual audience engagement. Virtual audience engagement remains one of the biggest pain points of event planners.

Platform 348

Platform Benefits Virtual Events Registration 348

Smart Meetings

SEPTEMBER 23, 2021

Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? Know your audience. Make sure it stays true to audience needs. A good hybrid strategy also expands audience reach and event lifecycle.

Speakers 246

Speakers Audience Registration Attendee 246

Traveler's Q

DECEMBER 28, 2023

A website is the most significant platform for any organization to showcase its events and communicate with its audience. A stagnant and outdated website will not only deter the audience but also fail to communicate the latest developments and important information about the event.

Website 130

Website SEO Social Media Audience 130

Traveler's Q

SEPTEMBER 7, 2023

Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz. For instance, you might want to attract a specific audience, increase ticket sales, or enhance brand awareness.

Social Media 130

Social Media Promotion Media Marketing 130

Convene by PCMA

JANUARY 16, 2024

“Let’s stop talking about comparisons to 2019 in our data and let’s start talking about audiences. Putting attendee goals first, Holsinger told Convene , “breaks some of the long-held models that, frankly, are exhibitor- and sponsor-centric in the way that we build our business models.” What motivates them, what drives them?”

Attendee 130

Attendee Events Networking Trends 130

Traveler's Q

DECEMBER 7, 2023

Additionally, it enables organizers to communicate effectively with their audience and provide a seamless event experience. With a thoughtful, well-structured event website layout and clear navigation, your event platform can become a powerful tool for both attendees and organizers alike.

Website 130

Website Platform Registration Social Media 130

Endless Events

JUNE 15, 2022

By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Create a memorable hashtag and give your audience a chance to participate in an activity they will want to share on their profiles (ie. Highlight your sponsors in organic ways. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Social Tables

OCTOBER 21, 2016

As potential sponsors have more opportunities to invest their marketing budgets elsewhere and the number of inbound solicitations they get increases, it’s up to event professionals to find new and interesting ways to justify sponsors’ spend. Present sponsors with deep data about their target audience.

Sponsors 87

Sponsors Events Automation Audience 87

Endless Events

MAY 4, 2021

We championed for them, wanting to make sure that we were still fundraising for them and keeping them relevant and engaged with sponsors and donors.” Virtual audience engagement is key for every virtual and hybrid event, and it’s even more decisive when it comes to fundraising. The Success Story Of Hybrid Events.

Virtual Events 298

Virtual Events Events Audience Sponsors 298

Smart Meetings

AUGUST 3, 2021

Event planners surmised that audiences had gotten so comfy in fuzzy slippers that they would not want to leave their houses. It went hybrid for one year and the organizers said, “Never again.” Another client said, “Ticket sales used to cover the venue and speakers, but the profit came from sponsors.

Remote 280

Remote Speakers B2C Sponsors 280

MeetingsNet

MAY 15, 2023

It will also conduct data-driven matchmaking between attendees and exhibitors/sponsors, and then predict attendee-engagement levels for educational sessions, networking events, and exhibit-hall experiences. After beta testing concludes, the Eventcombo product will likely be available to organizations sometime in Q3 2023.

Management 103

Management Sponsors Automation Logistics 103

Convene by PCMA

APRIL 20, 2022

Invest in audience research and acquisition efforts. The Great Resignation means that a chunk of your existing attendee base may no longer work at their organizations. Compounding that attendee-acquisition challenge is the pending elimination of cookies to track online visitors. Optimize the in-person and online channels.

Sponsors 124

Sponsors Audience Online Speakers 124

Smart Meetings

AUGUST 11, 2023

It’s really hard to try to record a gala ceremony and get people to watch that online,” he explains. Whereas, when you have content specifically created for remote audiences, you can repurpose your message, which makes it easier to get people to view that content later on.” They simply can’t provide the same experience.

Virtual Events 245

Virtual Events Platform Rehearsal Speakers 245

Endless Events

APRIL 14, 2020

At the same time also for sponsors, this was still something which was a little bit uncommon. Because it was still something which is a little bit new kind of for the sponsors, especially when it comes to the smaller sponsorships then this might be quite difficult actually because they don’t have the experience” A Learning Curve.

Virtual Events 279

Virtual Events Sponsors Events Proposal 279

Convene by PCMA

FEBRUARY 24, 2023

Steal These Ideas Make virtual event registration complimentary by getting it sponsored. Each registrant is a lead for the sponsor. If your audience earns continuing education hours for attending your events, ask them how they want to earn those hours — i.e., how much content do they want to consume online and how much in person.

Sponsors 98

Sponsors Registration Events Audience 98

Convene by PCMA

OCTOBER 22, 2021

EVA’s AI-powered platform provides powerful data insights that business event organizers can use for planning or reporting. EVA tackles that tough part, turning data into dashboards and giving business event organizers the benefit of being able to quickly and easily understand how their meeting is performing. Exhibitors/Sponsors.

Platform 98

Platform Sponsors Registration Trade Show 98