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Together, We Can Do Hard Things 

Smart Meetings

Think then about how event experiences can advance that purpose through alignment with the commercial objectives. Get to know your audience on a deeper level. Great leaders know their audience, whether its customers, partners, board members or team members. We can keep the momentum of The Great Lesson going.

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The Lines Are Blurring Between Event Production and ‘Other Worlds’

Convene by PCMA

In early September, Megan Henshall, CMP, DES, shared on LinkedIn that she was part of an experimental “group project” at Google, where she is the global events account manager. We’re talking to and collaborating with established platforms and emerging technology products. .” (Laurel Belle Photography).

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Stop the Generational Stereotyping

Smart Meetings

In other words, creating an event for a demographically defined audience gives you roughly a 10% chance of success, whereas using values as a guide to find your audience improves your chances to as much as 80%. From a macro perspective, it’s quite uplifting.

Audience 223
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PCMA EduCon 2021: A Hybrid Event Done Right!

Endless Events

“There are a few shows that I’ve attended which really understood their virtual audience and did their best really to give them content in a way that makes sense for that experience and not just set up a camera somewhere,” Nick adds. ” Will’s Critique Of The Production. ” What an amazing compliment!

Events 317
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How to Plan Better Medical Meetings by the Numbers

Smart Meetings

Megan Finnell is director of meetings and conferences for Medical Group Management Association (MGMA) and Timothy Simpson is brand and engagement chief strategist with Design Studio by Maritz Global Events. On the other side of the coin is the perception of your communities, audience and guests you’re looking to engage.

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Rethinking Marketing Personas for Events

Convene by PCMA

Tim Simpson and Liz Smith, both from Maritz Global Events, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Simpson hasn’t yet arrived at a standard definition of what human-to-human design means for the events industry, he said.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. We bring a global reach with offices in the U.S.,