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The Biggest Takeaways from the Global Event Forum – #EventIcons Episode 154

Endless Events

For the second time ever, the International Live Event Association (ILEA) held the Global Events Forum in August 2018 in Denver, Colorado. The forum brought together 30 of the brightest and biggest influencers in the events industry to delve deep into issues, challenges, and opportunities facing the event industry today.

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How to Test Your Assumptions About What Your Audience Really Wants — and Why You Should

Convene by PCMA

Megan Finnell, CMP, director, meetings & conferences, MGMA, and Tim Simpson, brand & engagement chief strategist for Maritz Global Events’ Design Studio, speak to EduCon attendees Monday during their session. The data showed that half of the audience liked parties and half of them liked directed networking, she said.

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MICE professionals

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Maritz Global Events Talked Trends at IMEX America

Maritz Global Events

Our audiences are changing. At Maritz Global Events, we are ready to embrace this shift. Trend #1: Post-Pandemic Attendees: What Do They Look Like Now? Our attendees have become accustomed to living life on their own terms and are more comfortable communicating their boundaries.

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How Meeting Profs Can Improve Event Engagement

Smart Meetings

However, Naomi Clare, founder and CEO of Storycraft Lab , believes planners should be reaching out much earlier to the event’s kick off, at least six to eight weeks prior. “We Read More: Winning at Maximizing Virtual Audience Engagement: 10 Fun Ideas from Dahlia El Gazzar. If we introduce this into the program, then that’s a win-win.

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Secrets for Engaging Platform-agnostic Association Meetings

Smart Meetings

The challenge is designing events that speak to the needs of an audience that changed over the last three years. When considering audiences who historically couldn’t physically or financially attend, the idea of a hybrid event comes into play again. Ask and Deliver: “Ask your audience what they prefer,” said O’Grady.

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Together, We Can Do Hard Things 

Smart Meetings

Think then about how event experiences can advance that purpose through alignment with the commercial objectives. Get to know your audience on a deeper level. Great leaders know their audience, whether its customers, partners, board members or team members. We can keep the momentum of The Great Lesson going.

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5 Takeaways from a Customer Deep Dive with the Director of Global Events at South China Morning Post

Convene by PCMA

Razlan Manjaji, Head of Global Events at South China Morning Post (SCMP). The pandemic had stirred up transformative changes for the events industry in the past year. If your webinar content and speaker address a pain point of your audience well, people will want to participate. PCMA Announces Plans for Global Growth.