Skift Meetings

JUNE 28, 2022

This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for.

Planner 86

Planner Sponsors Registration Events 86

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Challenges.

Planner 90

Planner Social Media Events Site Selection 90

Endless Events

JUNE 1, 2021

Together with the rest of the world, she had to make a quick pivot to virtual events last year. Today, she shares with our audiences what she had learned. As a marketing leader, she focuses on marketing virtual events. “We try to provide some sort of fun through the online as we did at in-person events.”

Virtual Events 317

Virtual Events Marketing Marketing Events 317

Smart Meetings

JANUARY 11, 2024

The more than 4,200 people who attended PCMA’s 2024 Convening Leaders in San Diego this week and another 700 who registered to stream the education sessions were encouraged to “Think Bigger.” It just made sense this audience would find their perspective interesting,” he said. PCMA has become a house of brands,” he said.

Trade Show 236

Trade Show Regulations Automation Platform 236

Convene by PCMA

OCTOBER 27, 2023

To recapture your audience’s attention and get them through your event doors, the planning team and marketing team should work together to meet the audience where they are with these three alternatives to email. This will generate leads and tell you what interests your audience. Don’t know where to start?

Audience 64

Audience Event Marketing Speakers Online 64

Endless Events

FEBRUARY 16, 2023

Next, Nick wants to know if there are any events where cannabis might help planners achieve a specific objective. Deanna, do you think there are events or communities where this could help achieve a goal?” “We Anytime we try something new, you must educate your attendee on why you’re doing it. Will agrees. “I

Trends 177

Trends Events Preparation Education 177

MeetingsNet

MAY 25, 2023

Cvent debuts a content-producing tool for various planner tasks, while Gevme and PCMA launch a research project to test which other tasks artificial intelligence could do well for planners. on the business events industry. In its first phase, Project Spark offers business-event strategists access to a generative A.I.

Proposal 105

Proposal Platform Events Technology 105

Smart Meetings

AUGUST 23, 2023

On Track Tahira Endean The umbrella tracks for educational content are the same as the categories featured at IMEX Frankfurt in May. Instead, the Wellbeing Wheel will integrate wellness education, morning meditation and end-of-day reflections about everything from nutrition to sleep into the content conversations. to 12:30 p.m.

Trade Show 234

Trade Show Panel Sustainability Technology 234

Endless Events

APRIL 4, 2023

If there’s someone you have in mind, reach out to them as soon as you have an event date. With that said, make sure the speaker is a fit for this type of event, your audience, and your brand. Promote Your Event Where is your audience? Market your event where more pharma folks will see it.

Events 156

Events Speakers Promotion Audience 156

Social Tables

OCTOBER 20, 2022

Which webinar best practices do the most successful virtual event planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike. Create a webinar marketing strategy. leading up to the event. What do they care about?

Registration 158

Registration Virtual Events Advertising Social Media 158

Bizzaboo

JUNE 20, 2022

How do you build a virtual event pricing strategy? It helps to look at who your target audience is to understand what might sell well. Event planners should also consider new, upcoming voices in the industry and those who may already have a personal connection to attendees. Content That Counts Toward Continuing Education.

Virtual Events 87

Virtual Events Sponsors Certification Events 87

Bizzaboo

OCTOBER 3, 2022

Keep reading to learn more about mission-critical skills event professionals need, as well as five tried-and-true tactics from Bizzabo’s event team that you can use to accelerate your professional development initiatives. 5 Key Skills Event Planners Need. Commit To Continuous Education. Event Industry News .

Certification 98

Certification Events Event Planning Communications 98

Convene by PCMA

APRIL 17, 2024

I found I enjoyed not just the logistical and organizational aspects of event planning, but the collaboration, innovation, and problem solving that went into it. From there Crystal Green, my career-long mentor, took a chance and hired me onto her event marketing team.

Logistics 52

Logistics Event Planning Incentives Education 52

Endless Events

FEBRUARY 19, 2019

One of the main reasons people attendee events is for education and development. However, 80% of what is learned at events is forgotten in 48 hours. It is crucial to make sure you implementing learning and performance design for your event. You learn through the senses, you learn through doing @drucutler Click To Tweet.

Education 197

Education Attendee Event Design Audience 197

MeetingsNet

MARCH 20, 2019

Build your "event DNA" so that the experience constantly evolves to stay fresh, relevant, and top of mind for your audience. Planners and organizations work hard to make their events impactful and desirable to their audiences every year.

Audience 103

Audience Events Education Platform 103

Bizzaboo

APRIL 27, 2023

Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in event planning? Curious whether event planner courses and event planning certifications are worth it? Not sure how to become an event planner? This is the article for you! Learn more: CMP 2.

Certification 98

Certification Event Planning Trade Show Planner 98

The MICE Blog

AUGUST 11, 2021

If you’ve followed me for long enough, you might know that I’m a big fan of Gary Vaynerchok, who has inspired me in many ways with respect to content marketing. I was thrilled to listen to his keynote, which was moderated by Cathy Song Novelli,SVP – Marketing & Communications at Hubilo, where he also took questions from the audience.

Trends 174

Trends Events Virtual Events Audience 174

Endless Events

JULY 25, 2018

Most events no longer want basic conference speakers. Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event.

Speakers 221

Speakers Conference Audience Event Apps 221

Convene by PCMA

SEPTEMBER 12, 2023

We are laser-focused on providing innovative education, building strong & influential communities, providing cutting-edge products and robust networking opportunities that foster personal development and business relationships. We look forward to EduCon 2024 June 23-26 in Detroit. CEMA Summit is the engine that drives this community.  

Sustainability 52

Sustainability Education Platform Organization 52

ITA Group

NOVEMBER 17, 2020

There are pros and cons to both types of events, but putting on your event marketing hat a little differently can help drive home the best return. As a meeting organizer, it is in the best interest of your sponsors to help them reach their event marketing goals whether an event is virtual, hybrid or in person.

Sponsors 62

Sponsors Virtual Events Advertising Platform 62

Convene by PCMA

FEBRUARY 25, 2022

“The leads became less about geographical analysis and more about looking for newer entrants into the industry as an untapped market. We simply focused on a solution that drove more of the right audience so their exhibitors and sponsors achieved the right mix of buyers on the show floor.”. Data and DEI.

Trade Show 98

Trade Show Registration Events Online 98

Bizzaboo

JUNE 2, 2021

Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career.

Certification 98

Certification Event Planning Trade Show Events 98

Endless Events

AUGUST 24, 2020

“Because of the advantages that have been uncovered from virtual events, I think that always, or almost always, there is going to be this situation where a physical event has an online or a virtual element of it as well, to expand the audience” “So hybrid events will take the form of physical plus digital.

Trade Show 320

Trade Show Virtual Events Events Proposal 320

Bizzaboo

OCTOBER 11, 2023

Before advances in event technology, event planning was a very manual process. Event planners used to draft the attendee list contact by contact. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Read “ How to Set Event Planning Goals To Achieve Success.”

Event Technology 105

Event Technology Technology Technology Registration 105

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based

Management 98

Management Events Advertising Consulting 98

Bizzaboo

MAY 7, 2023

In today’s challenging economic climate, event professionals must figure out how to do more with less. Though many are dealing with tighter budgets and smaller teams, event planners and marketers still need to juggle many responsibilities to successfully execute their event strategies.

Automation 52

Automation Events Social Media Training 52

Bizzaboo

NOVEMBER 28, 2022

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

Event Technology 98

Event Technology Technology Technology Registration 98

Smart Meetings

NOVEMBER 9, 2018

They have arranged their busy home and work lives, traveled, and expended valuable resources to attend your conference, furthering their education about your products and the industry they serve. These attendees are not casual click-throughs or passive demo audiences.

Registration 156

Registration Prospect Contracts Contracts 156

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. HubSpot’s INBOUND is one of the most anticipated marketing conferences.

Sponsors 98

Sponsors Events Virtual Events Website 98

Stova

OCTOBER 26, 2023

Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. Start early: Amplify in-person with virtual networking events. With in-person conferences back in full force, demand for full-day online business events is down.

Networking 52

Networking Attendee Event Apps Social Media 52

Bizzaboo

JULY 20, 2021

We recently hosted our first integrated event experience welcoming both on-site and virtual attendees. Along with our partners at Cramer, we produced an immersive event all about hybrid to cut through the noise and get down to business so event planners can confidently strategize for the hybrid era. Sarah Reed, Zendesk.

Audience 98

Audience Speakers Attendee B2C 98

Convene by PCMA

DECEMBER 29, 2021

After another year of disruption, members of PCMA’s 20 in Their Twenties class of 2022 are proof positive that adaptability is a requisite skill for business events industry professionals. Kendra MacLure, CMP, lead field and event marketing manager at Bolt in Washington, D.C., What do you like most about your job?

Trade Show 52

Trade Show Remote Audience Preparation 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. There is no time to think about whether our audience will care. To succeed, the event marketer of the future needs to stay on top of the event marketing game.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Endless Events

MARCH 1, 2019

Lindsay is the CEO of Nifty Method Marketing & Events and the Vice President of Marketing & Partnerships at Pathable. Lindsay is a lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and event marketing, attendee engagement , and so much more.

Meeting 184

Meeting Booking Attendee Marketing 184

Social Tables

JUNE 17, 2021

As an event planner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), That’s where this post on event planner marketing comes in.

Planner 148

Planner Marketing Marketing Social Media 148

Endless Events

SEPTEMBER 16, 2020

But if there’s one thing event professionals are known for it’s being flexible. Thanks to this knack for adaptability, a surge in virtual events completely shifted the paradigm, and audiences were introduced to brand new ways to connect and experience the world. Both audiences will thank you! Not Hiring An Emcee.

Rehearsal 358

Rehearsal Virtual Events Audience Sponsors 358