Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign. .” — Sara Fellows , Director of Social Media “I view generative AI as something that’s going to elevate me, and that’s exciting.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Educate and Delight Customers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Convene by PCMA

OCTOBER 27, 2023

To recapture your audience’s attention and get them through your event doors, the planning team and marketing team should work together to meet the audience where they are with these three alternatives to email. This will generate leads and tell you what interests your audience. Already secured stellar speakers?

Audience 64

Audience Event Marketing Speakers Online 64

ADMEI

NOVEMBER 22, 2023

Instead, they rely on key touchpoints to decide how they feel about your brand — primarily, marketing and in-person events. Corporate events provide one of the most important opportunities for interaction with your target audience. A successful event strategy can lead to a successful company: it’s as simple as that.

Destination Management 188

Destination Management Vendor Events Attendee 188

Endless Events

APRIL 4, 2023

If there’s someone you have in mind, reach out to them as soon as you have an event date. With that said, make sure the speaker is a fit for this type of event, your audience, and your brand. Promote Your Event Where is your audience? Market your event where more pharma folks will see it.

Events 156

Events Speakers Promotion Audience 156

Smart Meetings

JANUARY 11, 2024

The more than 4,200 people who attended PCMA’s 2024 Convening Leaders in San Diego this week and another 700 who registered to stream the education sessions were encouraged to “Think Bigger.” It just made sense this audience would find their perspective interesting,” he said. PCMA has become a house of brands,” he said.

Trade Show 246

Trade Show Regulations Automation Platform 246

Endless Events

JUNE 1, 2021

Together with the rest of the world, she had to make a quick pivot to virtual events last year. Today, she shares with our audiences what she had learned. As a marketing leader, she focuses on marketing virtual events. “We try to provide some sort of fun through the online as we did at in-person events.”

Virtual Events 317

Virtual Events Marketing Marketing Events 317

Smart Meetings

AUGUST 23, 2023

On Track Tahira Endean The umbrella tracks for educational content are the same as the categories featured at IMEX Frankfurt in May. Instead, the Wellbeing Wheel will integrate wellness education, morning meditation and end-of-day reflections about everything from nutrition to sleep into the content conversations. to 12:30 p.m.

Trade Show 246

Trade Show Panel Sustainability Technology 246

Convene by PCMA

JULY 17, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Limit to no more than three attendee segments.

Attendee 98

Attendee Publishing Events Consulting 98

Endless Events

NOVEMBER 9, 2020

Is it all about the amazing content and educational value? Of course, there are key virtual event platform features we believe every experience should include. This will always depend on how tech-savvy your audience is. However, the world of virtual events is as new to attendees as it is to planners.

Virtual Events 364

Virtual Events Platform Registration Events 364

Endless Events

FEBRUARY 19, 2019

One of the main reasons people attendee events is for education and development. However, 80% of what is learned at events is forgotten in 48 hours. It is crucial to make sure you implementing learning and performance design for your event. You learn through the senses, you learn through doing @drucutler Click To Tweet.

Education 197

Education Attendee Event Design Audience 197

MeetingsNet

MAY 25, 2023

The new feature is available across the firm's event marketing and management platform, in areas including attendee hub, registration, and Cvent supplier network, among others. on the business events industry. In its first phase, Project Spark offers business-event strategists access to a generative A.I. Another A.I.

Proposal 106

Proposal Platform Events Technology 106

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Create a webinar marketing strategy.

Registration 158

Registration Virtual Events Advertising Social Media 158

Endless Events

FEBRUARY 16, 2023

“I think for the first-time planner incorporating cannabis, it doesn’t matter how liberal or accepting your audience is,” she continues. Anytime we try something new, you must educate your attendee on why you’re doing it. Similar to the high-end mixologist you would hire to create a custom cocktail for your event.”

Trends 177

Trends Events Preparation Education 177

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers. Or experimenting with SMS (texting) as a means of promoting a one-day flash sale.

Registration 105

Registration Publishing Public Relations B2B 105

Smart Meetings

MARCH 18, 2022

Well-trained staff don’t need as much training and you can usually trust them to go into the trade show and one-to-one engagement without extensive education. If you have a staff member who knows how to coordinate multiple stallholders and the audience, that can help with compliance and safety. Customer Service Enhancement.

Trade Show 246

Trade Show B2B B2C Training 246

The MICE Blog

AUGUST 11, 2021

If you’ve followed me for long enough, you might know that I’m a big fan of Gary Vaynerchok, who has inspired me in many ways with respect to content marketing. I was thrilled to listen to his keynote, which was moderated by Cathy Song Novelli,SVP – Marketing & Communications at Hubilo, where he also took questions from the audience.

Trends 174

Trends Events Virtual Events Audience 174

Convene by PCMA

APRIL 17, 2024

I found I enjoyed not just the logistical and organizational aspects of event planning, but the collaboration, innovation, and problem solving that went into it. From there Crystal Green, my career-long mentor, took a chance and hired me onto her event marketing team.

Logistics 52

Logistics Event Planning Incentives Education 52

Bizzaboo

JANUARY 3, 2024

Independent Planner Education Conference (IPEC) Jan. The IPEC program for independent planners provides the perfect mix of education, networking and meetings with suppliers, with options for hosted and nonhosted buyers. 12-15, 2024 Austin, TX Catersource + The Special Event is the only annual event of its kind.

Planner 105

Planner Conference Incentives Trade Show 105

Bizzaboo

SEPTEMBER 4, 2023

Brand Visibility and Awareness Sponsoring an event provides sponsors with a unique platform to showcase their brand to a diverse and captive audience. Direct Engagement with Target Audience Sponsors gain the invaluable opportunity to engage face-to-face with their ideal customers.

Sponsors 52

Sponsors Seminar B2B Events 52

Bizzaboo

JUNE 20, 2022

How do you build a virtual event pricing strategy? It helps to look at who your target audience is to understand what might sell well. That type of sponsored content might tap into the element of surprise and encourage engagement from the participants, said event marketing strategist Rachel Stephan during our Event Experience Summit.

Virtual Events 87

Virtual Events Sponsors Certification Events 87

MeetingsNet

APRIL 18, 2023

A professional emcee isn’t just for introducing speakers—it’s a role that can help with event marketing, audience experience, risk management, and more. If you’re organization is like most, its events could use some help from a professional emcee. What are some of your favorite ways to engage an audience?

Speakers 59

Speakers Audience Preparation Events 59

Convene by PCMA

SEPTEMBER 12, 2023

We are laser-focused on providing innovative education, building strong & influential communities, providing cutting-edge products and robust networking opportunities that foster personal development and business relationships. We look forward to EduCon 2024 June 23-26 in Detroit. CEMA Summit is the engine that drives this community.  

Sustainability 52

Sustainability Education Organization Platform 52

MeetingsNet

MARCH 20, 2019

Build your "event DNA" so that the experience constantly evolves to stay fresh, relevant, and top of mind for your audience. Planners and organizations work hard to make their events impactful and desirable to their audiences every year.

Audience 103

Audience Events Education Platform 103

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.

Attendee 122

Attendee Audience Public Relations Online 122

Endless Events

JULY 25, 2018

Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event. Conference Speaker Must-Haves. They Tell a Story. They are Tech-Savvy.

Speakers 221

Speakers Conference Audience Event Apps 221

Bizzaboo

AUGUST 14, 2023

A well-crafted speaker bio is a great way to create a strong first impression with event attendees and generate buzz. Not only can a solid bio establish credibility for your event and pique the audience’s curiosity, but it also can accelerate event promotion efforts. CEO of Acme Corp.)

Speakers 52

Speakers Conference Audience Affiliate 52

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

OCTOBER 3, 2022

The best event planners possess skills for planning unforgettable events, managing them seamlessly, and conducting effective post-mortems to find out what worked best and what could be improved upon for next time. Event organizers are also masters of many other skills. Commit To Continuous Education. Corporate Event News.

Certification 98

Certification Events Event Planning Communications 98

Eventtia

JULY 27, 2022

The topic of your event signals elements such as the following: Understanding your audiences’ needs Value your attendees will derive from the event Area of the thought leadership you want to build. Elements Your Event’s Topic Depends On. To identify the topic of your event, you’ll want to consider factors such as your: ?

Audience 62

Audience Events Production Speakers 62

ITA Group

NOVEMBER 17, 2020

There are pros and cons to both types of events, but putting on your event marketing hat a little differently can help drive home the best return. As a meeting organizer, it is in the best interest of your sponsors to help them reach their event marketing goals whether an event is virtual, hybrid or in person.

Sponsors 62

Sponsors Virtual Events Advertising Platform 62

Bizzaboo

OCTOBER 9, 2023

After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. It’s not just about finding any speaker; it’s about finding the perfect speaker who resonates with the event’s theme and captivates the audience.

Speakers 52

Speakers Logistics Audience Events 52