Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

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Marketing Marketing Audience Social Media 296

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines. An event coordinator lands squarely in the 5th most stressful job Click To Tweet.

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Audience Registration Events Social Media 263

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Are You Tech-Stressed?

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Social Media Audience Media Events 281

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.

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Benefits Attendee Registration Audience 303

Endless Events

MAY 5, 2022

After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences.

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Event Technology Benefits Technology Technology 317

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. As event marketers, it’s important to understand when to use abstract and concrete language to tell your story.

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Event Marketing Marketing Marketing Prospect 97

Endless Events

APRIL 8, 2022

As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What Are Asynchronous Hybrid Events?

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Audience Virtual Events Communications Communications 306

Endless Events

MAY 20, 2022

While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Main Hybrid Event Budget Items.

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Social Media Virtual Events Audience Events 348

Bizzaboo

JANUARY 3, 2024

Besides access to great networking opportunities and innovative content, the following 60+ events will also provide attendees with great speaker lineups and the chance to travel to amazing locations! Don’t see your 2024 conference for event planners on this page? Apply to have your event featured ! ADMEI In The Zone Feb.

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Planner Conference Incentives Trade Show 105

Endless Events

MARCH 24, 2022

Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.

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Platform Sponsors Events Registration 334

Bizzaboo

MARCH 20, 2023

Today's event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with.

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Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Today’s event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with.

Website 52

Website Event Marketing Planner Marketing 52

Endless Events

MARCH 22, 2018

Networking is often listed as the number one reason people attend conferences and events. Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. It’s a key part of ensuring your event is a success. But it shouldn’t. That’s saying a lot.

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Networking Planner Attendee Social Media 251

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

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Events Audience Social Media Planner 317

Endless Events

NOVEMBER 15, 2022

It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace.

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Event Technology Events Production Technology 306

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

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Platform Sponsors Events Social Media 317

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

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Social Media Audience Events Media 156

Endless Events

MAY 12, 2022

She notes that, indeed, some events look a lot like 2019 in 2022. What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more.

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Planner Events Virtual Events Trade Show 320

InEvent

FEBRUARY 23, 2024

Your event’s website is more than just a digital brochure; it’s the cornerstone of your marketing strategy, the first point of contact with your audience, and a critical tool for driving registrations and engagement.

Website 52

Website Planner Registration Online 52

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Event planning isn’t easy. So when it’s all said and done, it’s only natural to that planners want to make sure that all of those efforts are validated.

Audience 134

Audience Social Media Media Events 134

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. NextGen events are tied to business outcomes among customers: brand awareness, lead generation, retention, and loyalty.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. Of course, their marketing preferences are different.” But understanding tendencies of a group can help to cater messaging to individuals.

Benefits 264

Benefits Meeting B2B Social Media 264

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

ITA Group

DECEMBER 15, 2020

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, event audiences aren’t the same as they once were.

Audience 59

Audience Social Media Incentives Communications 59

Skift Meetings

JUNE 28, 2022

This makes it all that much more crucial to get the most ROI possible out of each event, and there is one key factor that can help planners hit the mark: data. Event analytics are especially valuable because they provide real-time audience behavioral data, which marketers pay millions for.

Planner 86

Planner Sponsors Registration Events 86

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Polls and surveys can be conducted easily online with the results displayed to both audiences. Make it Tangible.

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Meeting Panel Attendee Online 246

Traveler's Q

JANUARY 3, 2024

As we look toward 2024, several corporate event trends are expected to shape the industry. From virtual events to sustainable practices and personalized experiences, corporate event planners must be aware of these trends and incorporate them into their strategies.

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Trends Virtual Events Sustainability Planner 130

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Event planning isn’t easy. So when it’s all said and done, it’s only natural to that planners want to make sure that all of those efforts are validated.

Audience 92

Audience Social Media Media Events 92

Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

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Social Media Event Apps Sponsors Website 130

Endless Events

JANUARY 14, 2022

We’re talking about 365 community engagement: one of the most exciting event trends of 2022! Perhaps the events industry and event marketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions.

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Trends Virtual Events Platform Vendor 313

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Challenges.

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Planner Social Media Events Site Selection 90

Smart Meetings

MAY 26, 2023

Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. This new demand for innovation among event attendees and planners creates an environment where the industry must adapt to stay ahead of the curve.

Healthcare 221

Healthcare Technology Technology Panel 221

Endless Events

NOVEMBER 9, 2020

And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Considering the circumstances, it’s no wonder so many event profs become exasperated and downright overwhelmed.

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Virtual Events Platform Registration Events 364

Social Tables

SEPTEMBER 14, 2021

Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement? What is event engagement? How can I tell if an event is engaging? Engaged audience members tend to ask questions and provide input.

Social Media 176

Social Media Registration Virtual Events Audience 176

Smart Meetings

APRIL 10, 2023

Mentorships, transparency and white whales For meeting planners new to the industry, experience and connections are the glue that holds the universe together and ultimately provides the tools for current and future success. I work with extremely experienced planners daily. I believe marketing and hospitality go hand in hand.

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Meeting Social Media Incentives Planner 236

Convene by PCMA

OCTOBER 27, 2023

To recapture your audience’s attention and get them through your event doors, the planning team and marketing team should work together to meet the audience where they are with these three alternatives to email. This will generate leads and tell you what interests your audience. Don’t know where to start?

Audience 64

Audience Event Marketing Speakers Online 64

Endless Events

JUNE 10, 2022

It’s rare to get everyone on your team on the same site, so don’t waste it and start your pre-event planning right after. Survey Your Audience To Get Post-Event Feedback. Getting feedback is probably the most important thing you need to do during your follow-up meeting after events. Check Your Event ROI.

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Meeting Sponsors Audience Events 348