MeetingsNet

MAY 1, 2023

kicked off at the Expo at World Market Center in Las Vegas, with more than 80 companies showing their technology offerings for meeting, convention, and trade-show planners. The product works for in-person audiences as well as for those using platforms such as Microsoft Teams, Zoom, and ON24.

Automation 98

Automation Trade Show Audience Online 98

Endless Events

JANUARY 10, 2023

If they don’t see value in your services, they’ll have no problem dropping you — and that’s why you need to give your audience the old razzle-dazzle so they stick around. Feel free to invest in marketing or other areas of your business, but customer experience is a must to keep your sales figures in a healthy range. .

eCommerce 177

eCommerce B2C Audience B2B 177

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

Bizzaboo

APRIL 22, 2024

This trend reflects a need for integrated platforms that simplify the technology stack and offer a cohesive user experience, ensuring that no attendee — whether online or onsite — feels friction or like they’re being left out. This strategic use of data sets apart successful events in today’s technology-driven landscape.

Event Technology 98

Event Technology Trends Technology Technology 98

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112

Marketing Marketing Advertising Travel 112

Endless Events

MAY 9, 2023

Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions. Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events.

Event Planning 177

Event Planning Automation Social Media Panel 177

Endless Events

JULY 26, 2022

Brandt kickstarts today’s topic by discussing how in-person, hybrid, and online events fit into the industry moving forward. “Going to the European version in Frankfurt, I got to meet a lot of the European folks that I’ve met online, in person. “Let’s take some of these tools, and bring them forward. .

Online 177

Online Trends Audience Technology 177

MeetingsNet

MAY 15, 2023

It will also assist in developing effective marketing communications. On the logistical side, the platform will feature improved tools for staff and task management with far less manual schedule coordination and data entry.

Management 103

Management Sponsors Automation Logistics 103

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? Here’s what you need to know about appealing to audiences via this time-honored medium. Silly Question: What is Direct Mail?

Marketing 130

Marketing Marketing Advertising Audience 130

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. The problem is that data like this is too vague.

B2B 52

B2B Prospect Automation Social Media 52

Endless Events

APRIL 27, 2018

One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. Sure-Fire Ways to Engage Audiences.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Endless Events

FEBRUARY 23, 2018

For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).

Events 233

Events Automation Venue Certification 233

Smart Meetings

MARCH 2, 2022

KUDO and its partners work to create “personalized experiences and break the language barrier in meetings, business and events,” said Pia Decarsin, marketing communications manager at KUDO. Read More : 4 Tips to Make Your Online Event a Success. Planning for a Multilingual Audience. Interprefy Expands and Innovates.

Meeting 264

Meeting Platform Remote Planner 264

Stova

FEBRUARY 15, 2024

With so many in-person and online options, they need compelling reasons to travel to your event. People opt for a self-serve, online approach when booking travel, ordering meals, buying concert tickets, registering for events, and more. Action Steps: Let automation lend a hand. Attracting sponsors is more critical than ever.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Eventtia

SEPTEMBER 27, 2023

As brands search for innovative ways to interact with their audiences, SMS for events and retail experiences has emerged as one of the main channels for high customer engagement. Manage Booking Appointment SMS communication can simplify online or in-store appointment bookings. Send or schedule your SMS: Review your estimated audience.

Retail 118

Retail Communications Communications Automation 118

DCI

AUGUST 11, 2022

If you’re reading this blog post – online – surely you already know that the internet is, you know, here. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. Respect and Revere AI and automation. Enlightening.

Media 99

Media Advertising Automation Social Media 99

Endless Events

NOVEMBER 12, 2021

Consider adding the following features to your payment options: deposit structure : attendees put down a deposit at online registration, discount codes : coupons or special offers. Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day.

Registration 316

Registration Events Event Technology Platform 316

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.

Social Media 130

Social Media Website Audience Events 130

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Marketo, for example, makes automation with other platforms easier. Behind their success is their penchant for designing events around the specific needs of the audience without fear of thinking outside the box.

Trade Show 218

Trade Show Promotion Social Media Venue 218

Social Tables

JUNE 29, 2023

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. Communications Manager: The communications manager is in charge of marketing for the event. Want to test out event diagramming for free? Yes, show me how 7.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Convene by PCMA

APRIL 2, 2023

Speakers warned of a world where unchecked AI will cause chaos by enabling automated misinformation, “throwing people out of work, and giving vast power to virtually anyone who wants to abuse it,” wrote Steven Levy, who attended the meeting. Have a look at how our industry is testing that out by reading our March/April CMP Series.

Meeting 98

Meeting Automation Banking Government 98

Traveler's Q

APRIL 3, 2023

Clarify Your Audience Many event planners tend to fall into the ego trap of thinking that success for their event is determined by what they want to feature. To do this, organizers should research their target audience, using surveys and interviews to gain deeper insights about what appeals to them and how they would like to be engaged.

Location 130

Location Venue Insurance Regulations 130

Traveler's Q

MARCH 29, 2023

Clarify Your Audience Many corporate event planners tend to fall into the ego trap of thinking that success for their event is determined by what they want to feature. When it comes to corporate event planning, the audience’s financial capability will play a significant role in terms of what can or cannot be afforded.

Venue 130

Venue Insurance Contracts Contracts 130

Eventtia

JANUARY 20, 2023

With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs. With Cvent’s powerful analytics tools, you can track ROI on events and get key insights into how your audience interacted with your organization. You can check the pricing here.

Registration 48

Registration Automation Vendor Platform 48

Eventtia

JANUARY 20, 2023

With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs. With Cvent’s powerful analytics tools, you can track ROI on events and get key insights into how your audience interacted with your organization. You can check the pricing here.

Registration 48

Registration Automation Vendor Platform 48

AltexSoft Travel

MARCH 30, 2022

Modern realities, on the other hand, provide various tech solutions that digitize and automate these processes. Why is online upselling and cross-selling important for hoteliers in the first place? Online upselling and cross-selling strategies. Identify target audiences for upselling and cross-selling. Source: Pinterest.

Automation 59

Automation Booking Online Communications 59

Stova

MARCH 25, 2024

Maybe you'd like to automate registration to save time or have an integrated mobile app. When a part of an all-in-one platform , you can find registration systems that seamlessly connect with other tools event planners love like email marketing, surveys, websites, reporting & analytics, and even onsite features as well.

Registration 40

Registration Social Media Event Apps Website 40

Traveler's Q

APRIL 3, 2023

Keep a Digital RSVP System Using automation and streamlining tools for event planning can help make tracking who attends much easier. For example, online registration forms can be used to allow guests to easily sign up for your event, and this data can then be integrated into a customer relationship management (CRM) system.

Organization 130

Organization Contracts Contracts Events 130

Eventtia

DECEMBER 11, 2021

A hybrid event, as we know, is a combination of a live, in-person event and a virtual event, and technology is important in bridging the live and virtual components, as well as facilitating the delivery of virtual components to the virtual audience. Event Technology and Attendee Experience.

Event Technology 62

Event Technology Technology Technology Social Media 62

Traveler's Q

MARCH 7, 2024

According to a report by Mordor Intelligence, the gamification market is set to reach $11 billion by 2024, with businesses investing in it for team building and employee engagement purposes. From virtual reality platforms to interactive livestream sessions, the options for engaging your audience are evolving rapidly.

Networking 130

Networking Event Apps Trends Events 130

Bizzaboo

SEPTEMBER 12, 2022

Jublia: Data-driven Audience Networking. Jublia is the first networking platform focusing on audience engagement through a data-driven process. Not sure twine can handle your virtual audience size? You may have gone virtual to expand your audience, but are you reaching everyone in a way that is inclusive and accessible ?

Virtual Events 98

Virtual Events Events Platform Audience 98

Smart Meetings

SEPTEMBER 25, 2018

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. 6 Steps to a Viral Marketing Campaign. Step 1: Match your audience, content and call to action. Tod Maffin. Step 2: Keep it simple.

Communications 155

Communications Communications Trends Social Media 155

Bizzaboo

OCTOBER 11, 2023

Fast and personalized post-event follow-up was nearly impossible without automation. Today, event marketers have an array of technologies to choose from and incorporate into their event tech stack. Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Not sure what your goals are?

Event Technology 105

Event Technology Technology Technology Registration 105