Remove terms-of-use
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Why It’s Time to Get Serious About AI for Events

Smart Meetings

More good news, while AI will become a core competency for the meeting planner role, it won’t require you to have to learn a new language to use it. The term “artificial intelligence” has been around for decades as a description of a technology that learns. has good news for meeting professionals. Guaranteed. Never fear.

Events 278
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Top Event Technology Trends for 2024

Smart Meetings

Yes, Generative AI is at the top of the list, but some of the use cases may surprise you. Yes, Generative AI is at the top of the list, but some of the use cases may surprise you. “It’s Attendees will interact with generative AI to ask, “What’s the best use of my time if I want to do A, B and C?”

MICE professionals

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Why Event-led Growth Is the Key to Long-term Success

Smart Meetings

Event-led growth” can be used at each stage of the customer journey to create the memorable experiences customers crave while delivering on business value and minimizing risk. It is a long-term plan to designed to enhance revenue streams and create customer loyalty. The term “event” is truly boundless in 2022. Where to Begin.

B2B 246
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Event Case Study: Wine & Spirits Wholesalers of America

Smart Meetings

The WSWA Rebrand The Maritz Design Studio and WSWA teams decided to remove the term “convention” from its annual event’s name, formerly called “WSWA’s Convention & Exposition,” deeming the term “old-fashioned” and in need of something more modern and memorable.

Education 237
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15 KPIs for Event Strategy

Endless Events

You need a short-term event strategy just for this event, but it should also tie into your organization’s long-term goals. Use a framework like Net Promoter Score to see how satisfied attendees were with your programming, venue, food, and overall event. . It’s the best way to get long-term traction from your events. .

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Earth Day is a Call to Action

Smart Meetings

It’s not a day for a green-themed party with leaf-adorned table settings, nor is it a day to hold a short-term campaign that fades into the background over the following weeks. Resources for green meetings; for today, and for the future Earth Day: it’s not just about spending extra time thinking about what we love about nature. February 2017.

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The New Language of Events Spoken by Today’s Audiences

Convene by PCMA

Meeting professionals who are looking to make their events more appealing to next-generation attendees might consider making a simple shift: Use words to describe your events that resonate with your target audiences. Instead, he said, they asked for the main stage and the big room, among more than 60 other terms.

Audience 122