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Maritz Reveals Trade Show Registration Trends

Skift Meetings

Skift Take: Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance. Miguel Neves Read the Complete Story On Skift Meetings

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Why Early Bird Registration Specials Don’t Work and Other Revelations from a New Maritz Study

Smart Meetings

Do you know the reasons your attendees show up at your events? A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner.

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Finding Event Registration Patterns

Convene by PCMA

Registration forecasting for 2023 was the top challenge identified by Louisville Tourism’s Client Advisory Council members. The assessment included analysis of CAC members’ registration data, insights discovered about attendee behavior, and suggestions for how and when this information should be communicated.

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Tailgate Trade Show Goes Off Without a Hitch

Convene by PCMA

Planners and exhibitors connect during the PCMA’s Greater Philadelphia chapter’s “Trunk and Meet” Tailgate Trade Show, held in a parking lot in June. Then the tailgate trade show was delayed a week because of rain, and local restrictions loosened even more. All photos by Mario Oliveto Photography).

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Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies

Convene by PCMA

When Maritz studied when 360,000 conference-goers registered for the same 30 trade shows (i.e., 90 show instances) spanning diverse industries over three years, what emerged is how COVID remains the events industry’s biggest plot twist. It sounds like once they finally make the decision to attend, they go all in.

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Research Spotlights Present and Future Challenges for Planners

Convene by PCMA

Late attendee registrations and room-block bookings continue to vex meeting planners, but those are not the only challenges they face. Similar to the registration results, almost 12 percent of attendees are booking less than one month before the event. See the graphic below for the top issues given that caused their reconsiderations.

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How to Choose the Right Event Registration Platform

Stova

Whether you’re organizing a conference, concert, trade show, or a virtual event, selecting the right event registration and ticketing platform is paramount. Let’s take a look at the process of choosing the perfect event registration platform and explain why user experience should be a top priority.