Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.”

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads.

Marketing 52

Marketing Marketing Automation Social Media 52

Advanced Travel and Tourism

JULY 12, 2022

And according to Statusbrew , 39 percent of social media users expect to a brand to reply to them within 60 minutes. The average response rate for brands on social media is five hours. How Marketers Should Respond to Temporary Decreasing Travel Trends. Most other consumers expect a response within 24 hours.

Travel 220

Travel Travel Social Media Booking 220

Smart Meetings

JUNE 5, 2023

We are constantly looking for ways to drive efficiency, to remove friction from the guest experience, to make the working environment more appealing for prospective future associates and to drive efficiency for our owners,” said Capuano.

Technology 246

Technology Technology Planner Booking 246

Gavel International

DECEMBER 4, 2023

Typically, these prospects must find a solution to the pressing problems to benefit their organization in some way. Support – The prospect and their team do not have the tools they need to do their job well. Next, post the same survey on your social media profiles. This may be a capacity or capability issue or both.)

B2B 52

B2B Prospect Automation Social Media 52

Travel Daily News

APRIL 6, 2023

Wellness Retreats and Health-Conscious Travel Emerge As a Key Trend in the Beach Hotels Market Globally Many guests are becoming more environmentally concerned, and they seek out hotels that use sustainable techniques. People may also book a beach hotel through social media platforms such as Facebook and Instagram.

Trends 72

Trends Marketing Marketing Retreat 72

Gavel International

SEPTEMBER 11, 2023

For example, you have used a search engine, have a social media profile, experienced a chatbot, utilized a Customer Relationship Management (CRM) system, or have a mobile device with an AI-driven or AI-enhanced app. It uses data to predict future customer behavior and trends. ( This technology holds a conversation with visitors.

B2B 52

B2B Prospect Social Media Technology 52

Best Corporate Events

MAY 17, 2023

New research on consumer trends reveals some fascinating insights and guidance. Consumer Trends Report (which looks at trends for 2023) was released at the end last year by HubSpot and Brandwatch. Consumer Trends Report (which looks at trends for 2023) was released at the end last year by HubSpot and Brandwatch.

Remote 78

Remote Prospect Trends Benefits 78

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Solimar International

MAY 23, 2022

According to Wex’s US Travel Trends Report 2019 , technology influences the imagination and preparedness of travellers today – this cannot be overstated. More recently, Google Trends insights highlighted that the pandemic has resulted in consumers having even higher digital expectations. But how much has the industry changed?

Marketing 98

Marketing Marketing Social Media Online 98

DCI

JUNE 30, 2021

Connecting prospective workers with local businesses who may be hiring will also draw in more clicks. How and where you share it depends on your destination’s resources, but it could be the chance to partner with local sports teams, influencers, or cultural institutions to spread the word on social media. Launch, learn, repeat.

Remote 54

Remote Trends Website Prospect 54

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. It has also become an essential tool for event social media marketing.

Social Media 130

Social Media Media Attendee Promotion 130

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JUNE 25, 2023

Here’s how it went: Creating an article based on a recent interview I had done was a time-consuming prospect. For event organizers, these quotes would be ideal for social-media posts to drive people to those session write-ups. I wanted to create a post for social media using the text.

Social Media 86

Social Media Fashion Prospect Media 86

Smart Meetings

OCTOBER 8, 2018

They use basic metrics like number of attendees, leads generated and social media mentions. Then, they conduct customized outreach that converts more prospects and keeps customers engaged year-round. CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity.

Technology 211

Technology Technology Automation Prospect 211

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Endless Events

JULY 19, 2018

We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. How chat AI and event apps can tie in with your social media strategy. Looking forward: Integrating Chat AI and event apps into an event’s social media strategy.

Event Apps 204

Event Apps Social Media Events Attendee 204

Innovatx

JANUARY 22, 2019

According to CWT’s 2019 Events and Meetings Future Trends Report , demand for events will grow by 5 to 10 percent in 2019 alone. So, without further ado, let’s look at ten event trends that will make your brand magical and memorable in 2019. What does that mean for you, dear event planner? 10: SWAG Activations. 8: Giving Back.

Trends 40

Trends Trade Show Events Consulting 40

Bizzaboo

MAY 20, 2024

Place sponsor branding on interactive social media challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.

Sponsors 64

Sponsors Incentives Audience Events 64

DCI

AUGUST 11, 2022

Destinations need to rethink their digital strategies and realize that working with first-party data is less of a trend and more of a necessity moving forward. And remember, when prospective travelers search and arrive at your destination – online, of course – be sure the experience is engaging, convenient, and straightforward.

Media 99

Media Advertising Automation Social Media 99

Endless Events

AUGUST 3, 2022

Thanks to the global pandemic, we have seen an upward trend in many companies, celebrities & even family members trying to live stream since 2019. You can choose between social media lives, periscope, twitch, or even platforms like Zoom. Therefore, with an estimated valuation of $184.3 Add Some Tech.

Platform 177

Platform Consulting Audience Production 177

Eventtia

SEPTEMBER 9, 2022

Improved brand consistency: Aligning marketing and PR messages ensures a consistent brand identity across all mainstream and social media platforms. Promote your event on social media. The public relations field has evolved beyond press releases and earned media through news reports, reviews, and features.

Social Media 62

Social Media SEO Public Relations Events 62

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. The ongoing conversations will help attract high-quality attendees, which may transform later into leads, prospects, and customers.

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. The ongoing conversations will help attract high-quality attendees, which may transform later into leads, prospects, and customers.

Prospect 48

Prospect Social Media Audience Events 48

Brightspot Incentive Events

MARCH 22, 2022

Roadshows have quickly become one of the hottest trends in the corporate events world, and for good reason. When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Benefits of Corporate Roadshows.

Prospect 52

Prospect Audience Social Media Benefits 52

Convene by PCMA

JULY 19, 2023

Every company must recognize the number of high-value touchpoints that are required to turn a lead into a customer, Lippman said, and in-person events offer the best opportunity to build trust among prospects. For example, making new product announcements at a trade show ranks only two percentage points higher than a post on social media.

Management 98

Management Trade Show Sponsors Audience 98

Convene by PCMA

JULY 13, 2022

We are constantly working on educating prospective employees about the many benefits of joining our team. We also utilize our social-media accounts to get the word out about our open positions. Can you share what the recent experience has been for your facility when it comes to attracting and keeping talent? Jennifer N.

Hospitality 98

Hospitality Prospect Social Media Benefits 98

Meeting Tomorrow

APRIL 17, 2019

Use this as a benchmark to compare how your new prospects obtained from your event stack up against your current customers. Hopefully, you’ll come away from the event with more valuable prospects. Social Media Metrics. During the event, see if attendees are bringing their social media presence into the experience.

Social Media 83

Social Media Prospect Events Promotion 83

Convene by PCMA

JUNE 30, 2022

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP.

Public Relations 52

Public Relations Audience B2B Prospect 52

Bizzaboo

JULY 7, 2021

Offer a way for prospects to try your product: Not all channels let prospects touch, feel, or taste products. Expand cross-channel efforts: Give people something to talk about on social media with a fun activity and a hashtag. Lead generation: Gather contact information and data on future prospects.

Marketing 105

Marketing Marketing Social Media Audience 105

Eventtia

JULY 4, 2023

It’s crucial to understand your market, including factors such as: Trends Influences Preferences Potential challenges Opportunities By having a clear picture of your market, you can tailor and align your event with your market’s characteristics, making it relevant and achieving a higher impact.

Logistics 62

Logistics Prospect Audience Events 62

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into social media marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.

Social Media 130

Social Media Promotion Media Marketing 130

PXCom Media

NOVEMBER 28, 2018

: 2 minutes During the last IFTM Top Résa fair in Paris, which celebrated its 40 th anniversary in 2018, 2 conferences dedicated to social media focused on the 2018 trends — the profitable ones for tourism experts and the important role of chatbots to gain in efficiency and boost conversion. A conversation agent able to learn.

Prospect 52

Prospect Airlines Tourism Tourism 52

Maritz Global Events

JANUARY 28, 2020

Social Listening. Stay connected with the people and groups relevant to your industry on social media. Think that your community doesn’t use social media? Social networks just keep growing, and even if certain individuals don’t use social media, their company or affiliated institution likely does.

Social Media 52

Social Media Attendee Events Event Design 52

Convene by PCMA

AUGUST 13, 2021

Some of the new approaches to attendee acquisition, cited by a majority of respondents, will be digital and targeted marketing, email marketing automation, and social media. Only one in 10 plan to cut back on the number of physical events they will hold. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

AUGUST 12, 2022

We are constantly working on educating prospective employees about the many benefits of joining our team. Internally, managers are working closely with our HR department to post positions not only on our websites and social-media platforms, but in other areas such as on our marquee to let people know that we are hiring.

Venue 98

Venue Meeting Prospect Social Media 98