Convene by PCMA

OCTOBER 31, 2022

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. As such, a dedicated team of international marketers, a healthy budget, and a sustained strategic approach were directed at this goal.

Marketing 98

Marketing Marketing Retail Public Relations 98

The Abbi Agency

JANUARY 23, 2023

Securing this feature in a high level, nationwide publication exposed Carmel-by-the-sea to the UK tourism market, increasing the likelihood of off season travel. The list was also syndicated in Unofficial Networks, a national ski industry outlet which is a major target for Powder Mountain, garnering nearly 5,000 more views.

Airlines 130

Airlines Public Relations Travel Travel 130

Interface Tourism Spain

AUGUST 1, 2023

During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context.

Tourism 52

Tourism Tourism Marketing Marketing 52

The MICE Blog

JANUARY 15, 2024

Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. Their approach to organising and marketing this event differs from how my generation approaches event management.

Conference 265

Conference Advertising Speakers Communications 265

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Travel Daily Media

AUGUST 29, 2023

The Chinese market is traditionally one of the most significant markets to the Maldives tourism industry. Since then, we have observed a remarkable growth in the arrivals from the Chinese market. market share of incoming arrivals. The first direct flight from China arrived in January 2023 following a 3-year hiatus.

Travel 95

Travel Travel Public Relations Tourism 95

Travel Daily Media

JULY 15, 2019

The post PATA expands knowledge of the outbound Chinese MICE market appeared first on TD (Travel Daily Media) Travel Daily. The networking was also valuable to understand the China outbound tourism challenges and strategies from different destinations,” said Talent Basket’s Jason Lin.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Convene by PCMA

JANUARY 17, 2024

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

Public Relations 52

Public Relations Hospitality Promotion Tourism 52

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

The Abbi Agency

MAY 6, 2021

Hot on the heels of announcements about our company’s growth and acquisition of London-based Made By Chance , we’re happy to share we’re now joining the global IPREX Network. But our work is about more than marketing.

Public Relations 130

Public Relations Consulting Media Platform 130

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Attendees’ priorities are shifting. To delight attendees, you must know what makes them tick. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

DECEMBER 30, 2021

Clarion Events reimagined the exhibit floor plan for Insuretech Connect, building around “meaningful areas of the show floor that were dedicated to learning and networking.” As such, the floor plan was built around meaningful areas of the show floor that were dedicated to learning and networking.” Insuretech Connect.

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

MARCH 8, 2024

nfluenceagency Caption: We’re Marketers. Want your followers to feel that they’re right alongside you during an internal planning session, event setup or on-site networking party? Type out your thoughts. View this post on Instagram A post shared by Tucker The Mini Labradoodle (@tuckerthelabradooodle) 4. Showcase behind the scenes.

Social Media 59

Social Media Media Trends Public Relations 59

Travel Daily Media

MARCH 12, 2023

The company has been appointed as the India representative for sales and public relations for The Grand Ho Tram Strip, an exquisite and extravagant complex nestled on the pristine beach overlooking the East Sea in Vietnam. This agreement between us and MICEverse is the start of our long-term and eventually prolific relationship.

Public Relations 52

Public Relations Promotion Networking Travel 52

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

OCTOBER 4, 2021

More than 90 percent of event participants responding to a recent survey said they are not opposed to additional health and safety protocols at events like Informa Markets’ MAGIC Pop Up Orlando earlier this year. If you feel like the rug has been pulled out from under you, you’re not alone. 1 reason attendees wouldn’t attend.

Public Relations 98

Public Relations Trade Show Events Prospect 98

DCI

MARCH 7, 2023

I could think of no better time than International Women’s Day to engage with women that I admire who hold tourism leadership roles – from head roles in communications and marketing to the C-suite – to delineate what work remains, and what advice they’d give other women early in the career about embracing a career in the tourism industry.

Tourism 85

Tourism Tourism Public Relations Networking 85

The Abbi Agency

JANUARY 20, 2022

The integrated marketing agency firm expands across multiple. The Nevada-based entrepreneurs have since grown the business across the state, country and the world; and have expanded service lines to touch all areas of marketing. and across multiple departments, including brand management, public relations and digital content creation.

Public Relations 49

Public Relations Communications Communications Insurance 49

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. Submit it here.

Management 98

Management Events Advertising Consulting 98

Smart Meetings

APRIL 27, 2021

Thanks to Destinations International Foundation, these young professionals will have access to industry networking and education opportunities over the coming year. Emily Zertuche , vice president of marketing, Visit Corpus Christi : The 2020 year has proven to be the most challenging year for the travel and tourism industry.

Tourism 279

Tourism Tourism Communications Communications 279

Convene by PCMA

SEPTEMBER 7, 2023

“Government entities are basically saying, ‘We want your money, we’re going to dissolve the DMO as we know it and hire out a marketing firm,’” Gard said. Taking that approach, he said, would mean “losing that local connection and the experts who know how to do meetings and events.”

Media 52

Media Public Relations Publishing Vendor 52

Solimar International

MAY 8, 2022

Virginia is an unique US state who has nailed their tourism marketing messaging. I received a degree in Communication with a focus in Public Relations from Virginia Tech. I received a minor in Hospitality and Tourism which is how I learned about tourism management and destination marketing organizations. Read more below.

Destination Management 98

Destination Management Organization Management Tourism 98

DCI

APRIL 20, 2022

DCI’s public relations team recently secured several top-tier stories in the Atlanta Black Star and Travel Noire , to name a few, featuring multiple client communities that are accelerating inclusive career opportunities, celebrating Black culture, and prioritizing the attraction and retention of Black and diverse talent. .

Public Relations 70

Public Relations Culture Media Communications 70

Endless Events

SEPTEMBER 10, 2019

I had a side hustle where I worked for a marketing agency designing websites. And found a way into what I do now which is marketing consulting for events and event companies” Thuy Diep. “And I thought I wanted to go into public relations. “I never went to college.

Events 237

Events Production Public Relations Manufacturing 237

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences.

B2B 59

B2B Event Planning Conference Logistics 59

The Abbi Agency

JANUARY 20, 2022

(January xx, 2022) — The Abbi Agency has appointed three experts in operations, creative strategy and digital marketing as partners at the fast-growing, Nevada-based PR and marketing firm. The Abbi Agency has repeatedly been named one of the Inc. Connie has been a foundational force behind the growth of The Abbi Agency.

Healthcare 65

Healthcare Public Relations Culture Government 65

Social Tables

JULY 31, 2018

As you begin recruiting people from your network to join your fundraising team (aka your “committee”), it’s important to focus on specific roles within the team. The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night.

Sponsors 149

Sponsors Logistics Vendor Events 149

Travel Daily Media

JULY 25, 2017

Ahead of the Singapore MICE Forum 2017, SACEOS Marketing Communications Committee chairperson, Rosalind Ng, has appointed El Kwang of Biz Events Asia as the co-chairperson alongside a newly-minted committee to realign and rejuvenate the Association’s outreach and engagement with the business events industry and beyond. Co-Chairperson.

Public Relations 40

Public Relations Communications Communications Consulting 40

Social Tables

JULY 31, 2018

As you begin recruiting people from your network to join your fundraising team (aka your “committee”), it’s important to focus on specific roles within the team. Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

JANUARY 24, 2022

In-person attendees prioritize exhibits and networking while virtual attendees prioritize education sessions and keynotes. What does this mean for your event-marketing strategy? And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Crowdriff

JANUARY 21, 2019

While it remains the primary endpoint for most customer interactions, it’s no longer the only venue where marketers can provide information, market their destination or attraction and convert sales. Here are five digital spaces that we are keeping on our radar as key channels for tourism marketers in 2019: 1| Google Maps.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

JULY 26, 2021

Mixtroz, a mashup of the words “mixer” and “introduction,” is a technology that can be used at in-person or digital events to help organizations and higher learning institutions create engaging breakouts for networking, teambuilding, and more — and was borne from Ammons’ and Schrader’s own unsuccessful adventures in networking at business events.

Human Resources 98

Human Resources Networking Public Relations Organization 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Trigger Urgency.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. 2 More: Turn Your Attendees Into Marketers. Christine Johnson.

Human Resources 98

Human Resources Speakers Public Relations B2B 98

Social Tables

DECEMBER 9, 2016

PR/Marketing. Galas need to be marketed just like any other event. Using multiple social networks like Facebook, Twitter, Instagram, Snapchat, and so on. Using multiple social networks like Facebook, Twitter, Instagram, Snapchat, and so on. Have a mixologist on hand that can create customized cocktails on demand.

Event Planning 102

Event Planning Social Media Affiliate Entertainment 102

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. The following technologies are related to Web 3.0, The following technologies are related to Web 3.0, BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

Technology 105

Technology Technology Events Event Marketing 105