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Lessons Learned from MPI WEC in Mexico

Smart Meetings

Thanks to all the vendors, sponsors, student volunteers & speakers. International Logistics VanDeventer acknowledged that any time a program crosses the border, whether that’s going to Canada or Mexico, there is a whole different level of complexity around customs. A heartfelt thank you from the entire MPI staff at WEC23!

Logistics 314
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Experiential Events: The Most Powerful Marketing Tool

Endless Events

After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Highlight your sponsors in organic ways. social media wall).

Marketing 296
MICE professionals

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Employee Drought Threatens Hospitality Reopening

Smart Meetings

The business model of events is a bit broken,” she says, pointing to reliance on a small set of stakeholder sponsors. “If An uneven flow of trade shows, with extreme peaks and valleys in a given venue, will make rehiring difficult if employers can’t guarantee steady work after letting long-time employees go last year.

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Lessons from a Harmonious Return to Meeting in Anaheim

Smart Meetings

Cindy Sample, director of NAMM trade show operations, remembers the moment well. What sponsors would step up? “We Then another Covid wave hit, war broke out in Ukraine and supply chain issues challenged the industry in new ways. All of a sudden, it wasn’t looking good,” she said bluntly. A Desire to Move Ahead.

Meeting 245
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New Ideas for Corporate Events and Meeting Themes

Endless Events

Which theme will make both sponsors and event goers happy? For one, oversold events present a lot of logistic difficulties. It’s also fairly complicated, and you have to deal with everything from technology to partners and sponsors. Social Media for Trade Shows.

Meeting 185
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How to Build “The Dream Event Planning Team”

Endless Events

They coordinate all the details and logistics of the event. How you design and market a large trade show is much different than how you design and market a shareholder conference. A smaller event like a company picnic or niche conference might only require a handful of operations liaisons who focus more on logistics.

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Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies

Convene by PCMA

When Maritz studied when 360,000 conference-goers registered for the same 30 trade shows (i.e., 90 show instances) spanning diverse industries over three years, what emerged is how COVID remains the events industry’s biggest plot twist. That includes aligning marketing, pricing, and logistics strategies.