Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing serves as a powerful catalyst for events looking to attract a younger demographic.

Marketing 52

Marketing Marketing Automotive B2B 52

Stova

JUNE 30, 2023

In the fast-paced world of event planning, driving event registration is a crucial aspect of ensuring a successful and impactful event. While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

AUGUST 25, 2023

And what should event and association marketers take from this trend? They can also choose to attend online and in-person events. Finding a supportive community that starts online and then moves into the “real world” can help make in-person events more productive because conversations will start more naturally and easily.

Networking 52

Networking B2B Public Relations Events 52

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. Invite the press to your PR event.

Social Media 62

Social Media SEO Public Relations Events 62

Endless Events

DECEMBER 16, 2019

So, as you already know, the Event Tech Podcast is here to bring you the latest news in event tech. And, of course, the most interesting and groundbreaking tools that you can have available at your event. This is why we’re giving you the breakdown of one of the most appealing event software out there – Mixtroz!

Networking 194

Networking Events Conference Platform 194

Convene by PCMA

OCTOBER 7, 2021

And every day of the year, visitors to the Visit Seattle website now will find a formal reminder that Seattle is built on native land and its residents “live and work on the unceded, traditional territories of the Coast Salish peoples, whose ancestors have lived here and cared for these lands and waters since time immemorial.”.

Public Relations 98

Public Relations Website Culture Promotion 98

Tourism eSchool

NOVEMBER 30, 2022

A Value Proposition articulates what problem your experience, product or event solves for your Ideal Customer, the key benefits are that you offer, and what sets you apart from other businesses who offer the same solution to the same problem. What problem(s) does your experience / product / event solve for your Ideal Customer?

Tourism 93

Tourism Tourism Social Media Website 93

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences.

B2B 59

B2B Event Planning Conference Logistics 59

DCI

DECEMBER 14, 2021

As cities and regions across the country vie for talent , we are featuring economic development organizations implementing creative talent attraction marketing efforts as part of our Talent Attraction Spotlight blog series. Talent Program at a Glance: Duration : Began in 2009; website relaunched in 2019 . Employer resources section.

Website 52

Website Public Relations Advertising Publishing 52

Convene by PCMA

AUGUST 30, 2022

Website: animazement.com . The all-volunteer, fan-run convention got its start in 1997 as a 36-hour anime marathon organized by the Triangle Area Anime Society at North Carolina State University. Animazement. Date: May 27-29, 2022. Place: Raleigh Convention Center, Raleigh, North Carolina. 2022 attendees: 10,812. Culture Class.

Conference 52

Conference Public Relations Panel Education 52

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsors 149

Sponsors Logistics Vendor Events 149

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. David Swanson is a freelancer who covers the events industry for publications including .

Meeting 70

Meeting Publishing Public Relations Planner 70

Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. Build a great team.

Sponsors 97

Sponsors Logistics Vendor Events 97

Motivation Excellence

JANUARY 26, 2019

If you are operating on a limited budget, the cheapest way to achieve results is through public relations. These materials may include things like your apps, direct marketing campaigns, business cards, social platforms, website and advertising campaigns. The number of website visits you get from social media shares.

Communications 130

Communications Communications Marketing Marketing 130

DCI

JUNE 14, 2021

Some things have remained the same according to the results, and travel PR professionals continue pitching stories and hosting events as they once did. Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. Sort of, at least.

Travel 69

Travel Travel Media Public Relations 69

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

Website 111

Website Automation SEO Prospect 111

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!

Website 26

Website SEO Public Relations Platform 26

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. It’s relatively easy being green for the span of an event or a campaign. Kimberly Hardcastle-Geddes.

Sustainability 98

Sustainability Events Public Relations Event Marketing 98

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. that can create virtual or in-person content walls to showcase the digital content from an event.

Human Resources 98

Human Resources Speakers Public Relations B2B 98

Convene by PCMA

APRIL 20, 2023

While in no way an exhaustive guide, this primer is intended to introduce tech neophytes to some of the vernacular — filtered through the lens of an event professional — needed to begin making sense of it all. evolves in this direction, it may present event producers with new methods of audience engagement. BASE TECHNOLOGY: Web 3.0

Technology 105

Technology Technology Events Event Marketing 105