Smart Meetings

MARCH 29, 2024

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. Following her addition to the team as reservations agent in 2020, DiBernardo quickly rose through to the roles of event manager, then sales manager, before her most recent role as senior sales manager.

Tourism 255

Tourism Tourism Promotion Hospitality 255

Convene by PCMA

JANUARY 17, 2024

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

Public Relations 52

Public Relations Hospitality Promotion Tourism 52

Convene by PCMA

JANUARY 8, 2024

Convening Leaders attendees in the Monday session, “Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns.” Two recommendations Hardcastle-Geddes shared: Keep tours small for easy maneuverability around the trade-show floor and appoint docents from outside of the event organization.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. In a recent campaign for a large foodservice client, mdg leveraged the words of renowned food and beverage experts who spoke about the state of the industry, although not the event itself, in order to add credibility to the show’s brand.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. The return on intention is a concept that is driving participation for the next-generation event-goer by delivering meaningful experiences.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. What should organizers be doing now? To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Sustainability Events Public Relations 105

Smart Meetings

OCTOBER 20, 2023

Ali Amin Ali Amin, One10 Leading travel, events, incentives and marketing services company One10 has appointed Amin EVP, Product Management and leader in SaaS product. Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi.

Hospitality 264

Hospitality Public Relations Incentives Management 264

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Pre-event meetup opportunities.

Prospect 52

Prospect Public Relations B2B Audience 52

Advanced Travel and Tourism

AUGUST 22, 2023

When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 240

Marketing Marketing Social Media Communications 240

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Here they are as seen through an event marketing lens: Make people feel heard. But stuffing copy with specifics isn’t always an option, nor is it best practice. Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Smart Meetings

JANUARY 1, 2019

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. Risk Management. That’s a mistake,” Burns says.

Social Media 279

Social Media Media Consulting Sponsors 279

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing serves as a powerful catalyst for events looking to attract a younger demographic.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Define who your event is for. Consider redefining everything about your current event.

Retail 98

Retail Public Relations Events Regulations 98

Endless Events

DECEMBER 16, 2019

So, as you already know, the Event Tech Podcast is here to bring you the latest news in event tech. And, of course, the most interesting and groundbreaking tools that you can have available at your event. This is why we’re giving you the breakdown of one of the most appealing event software out there – Mixtroz!

Networking 194

Networking Events Conference Platform 194

Convene by PCMA

OCTOBER 4, 2021

More than 90 percent of event participants responding to a recent survey said they are not opposed to additional health and safety protocols at events like Informa Markets’ MAGIC Pop Up Orlando earlier this year. Events are controlled environments. Attendees want in-person events. Yet, research conducted Aug.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Maritz Global Events

AUGUST 21, 2019

Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times. But how can you protect your event from risks? Public Safety & Security. Natural Disasters and Severe Weather.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Smart Meetings

APRIL 8, 2022

Choose Chicago named Osmond president and CEO of its organization, making her the first woman to hold the role in the Chicago DMO’s history. Kim has been in events and luxury hospitality sales for 10 years and most recently worked at Highgate hospitality as its area account director for groups. Lynn Osmond. Anthony Molino. Von DeLuna.

Public Relations 130

Public Relations Hospitality Government Management 130

Convene by PCMA

DECEMBER 30, 2021

The World Pet Association’s open, honest, and empathetic communication leading up to SuperZoo 2021 led to a high-energy event — even for the pets. As the Delta variant started becoming a concern in the weeks leading up to SuperZoo, a few exhibitors withdrew and rumors about the event’s status began to swirl. Clarion Events.

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

FEBRUARY 7, 2024

The summit, which took place the day before CL officially started, is an example of two of Kimberly Hardcastle-Geddes’ 20 bright ideas to personalize events — pre-event and executive programming. And have somebody from outside the organization, such as an industry consultant, lead them. Organize pre-event meetings.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

AUGUST 7, 2023

The business events industry is no exception. The McKinsey report doesn’t gloss over issues that gen AI presents for organizations that “require thoughtful mitigation strategies and governance. These actions can continue through the customer journey, with gen AI automating lead-nurturing campaigns based on evolving customer patterns.”

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 25, 2023

And what should event and association marketers take from this trend? They can also choose to attend online and in-person events. Finding a supportive community that starts online and then moves into the “real world” can help make in-person events more productive because conversations will start more naturally and easily.

Networking 52

Networking B2B Public Relations Events 52

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. Invite the press to your PR event.

Social Media 62

Social Media SEO Public Relations Events 62

Smart Meetings

APRIL 11, 2023

According to Dana O’Malley, CEO of Kindred Public Relations representing Aleenta Resorts & Spas, the producers of the hit show say the new season in Thailand will be focused on “eastern religion and spirituality.” An organic farm is on the premises as well as farmers market and Aleenta’s Beach Café.

Culture 242

Culture Incentives Public Relations Tourism 242

Advanced Travel and Tourism

AUGUST 22, 2023

When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 130

Marketing Marketing Social Media Communications 130

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

JANUARY 10, 2024

Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed event marketing.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Stova

JUNE 30, 2023

In the fast-paced world of event planning, driving event registration is a crucial aspect of ensuring a successful and impactful event. While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event.

Registration 52

Registration Marketing Marketing Social Media 52

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Submit it here.

Management 98

Management Events Advertising Consulting 98

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. Kimberly Hardcastle-Geddes.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? When used appropriately, dance reels, Taylor Swift memes, cat videos, and the Wes Anderson aesthetic (IYKYK) can help humanize your event’s brand and build loyalty among followers.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JUNE 18, 2022

When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Here’s how to make the most of where your event is being held, according to three DMO leaders. Photo by Benjamin Rascoe on Unsplash ).

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And now that the worst of the pandemic is behind us (fingers crossed), how can event marketers continue moving boldly into the future?

Marketing 52

Marketing Marketing Public Relations B2B 52

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. The pandemic led some exhibitors to conclude that they didn’t need events to advance their objectives. Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Smart Meetings

APRIL 27, 2021

It should be a perpetual pillar in any destination management organization. As Destination Organizations, we must balance commerce with resident sentiment and find the right way to thread the needle in bringing back visitation. However, these moments have tested us as an organization, and we have come back stronger every time.

Tourism 279

Tourism Tourism Communications Communications 279