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8 Ways to Put Your Event Content to Work

Convene by PCMA

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. that can create virtual or in-person content walls to showcase the digital content from an event.

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Considerations for Deciding When to Return to Live Events

ITA Group

Considerations for Deciding When to Return to Live Events. Some have even tested the waters with smaller events already. But maybe the toughest decision yet is still in front of us—how do you know when the time is right to bring back live events? Have a plan to monitor the risk of your event throughout the planning process.

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‘Be Yourself, and Everybody Else Can Adjust to You’

Convene by PCMA

Ashlee Ammons (pictured) and her mother, Kerry Schrader, co-founded Mixtroz, an event-management software company, in 2014. Conceived by PCMA’s Black Lives Matter Working Group, the honor helps to create a living history of pioneers in the business events industry. Because it was an all-women’s event.

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Defining Employee Engagement and Making a Case for Nurturing It

Motivation Excellence

It also means that these employees are connected to their organizations. Worker engagement has to do with how involved an employee is in advancing the goals of her organization. Employees trust the leaders to make the right decisions for the organization. Everyone believes that the organization is on a path towards success.