Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Highlight the organization behind your show and any societies or affiliated associations involved with it.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Drive results with a smaller budget.

Marketing 52

Marketing Marketing Automotive B2B 52

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. What should organizers be doing now? To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Sustainability Events Public Relations 105

Smart Meetings

APRIL 8, 2022

Choose Chicago named Osmond president and CEO of its organization, making her the first woman to hold the role in the Chicago DMO’s history. Kim has been in events and luxury hospitality sales for 10 years and most recently worked at Highgate hospitality as its area account director for groups. Lynn Osmond. Anthony Molino. Von DeLuna.

Public Relations 130

Public Relations Hospitality Government Management 130

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

Maritz Global Events

AUGUST 21, 2019

Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced event management agency will tell you, the safety and comfort of your guests needs to be a top priority at all times. But how can you protect your event from risks? Public Safety & Security. Natural Disasters and Severe Weather.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

JANUARY 10, 2024

Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed event marketing.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Define who your event is for. Consider redefining everything about your current event.

Retail 98

Retail Events Public Relations Regulations 98

Convene by PCMA

OCTOBER 4, 2021

More than 90 percent of event participants responding to a recent survey said they are not opposed to additional health and safety protocols at events like Informa Markets’ MAGIC Pop Up Orlando earlier this year. Events are controlled environments. Attendees want in-person events. Yet, research conducted Aug.

Public Relations 98

Public Relations Trade Show Events Prospect 98

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Submit it here.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

SEPTEMBER 19, 2022

During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. Perhaps it will shed light on offerings, strategies, or tactics that are no longer serving you. Get to really know your audience.

Marketing 52

Marketing Marketing Public Relations B2B 52

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Lean Into Bleisure.

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. The pandemic led some exhibitors to conclude that they didn’t need events to advance their objectives. Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

DECEMBER 30, 2021

The World Pet Association’s open, honest, and empathetic communication leading up to SuperZoo 2021 led to a high-energy event — even for the pets. As the Delta variant started becoming a concern in the weeks leading up to SuperZoo, a few exhibitors withdrew and rumors about the event’s status began to swirl. Clarion Events.

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

AUGUST 25, 2023

Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech. And what should event and association marketers take from this trend? They can also choose to attend online and in-person events.

Networking 52

Networking B2B Public Relations Events 52

Eventtia

SEPTEMBER 9, 2022

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. Invite the press to your PR event.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. Kimberly Hardcastle-Geddes.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? When used appropriately, dance reels, Taylor Swift memes, cat videos, and the Wes Anderson aesthetic (IYKYK) can help humanize your event’s brand and build loyalty among followers.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JULY 21, 2023

In the current event landscape, the key to reaching — or exceeding — international attendance goals is developing relationships that last. Many events are seeing equal — or, in some cases, greater — international numbers than 2019. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people. Do they long to be a part of a community?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is for everyone.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

OCTOBER 22, 2021

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. It’s relatively easy being green for the span of an event or a campaign. Kimberly Hardcastle-Geddes.

Sustainability 98

Sustainability Events Public Relations Event Marketing 98

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Christine Johnson. Invite speakers to be guest bloggers. Feature new or innovative products.

Human Resources 98

Human Resources Speakers Public Relations B2B 98

Convene by PCMA

APRIL 20, 2023

While in no way an exhaustive guide, this primer is intended to introduce tech neophytes to some of the vernacular — filtered through the lens of an event professional — needed to begin making sense of it all. evolves in this direction, it may present event producers with new methods of audience engagement. BASE TECHNOLOGY: Web 3.0

Technology 105

Technology Technology Events Event Marketing 105