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Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Dana Communications

Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts. To engage younger demographics, try promoting cause marketing campaigns on social media. DO use social media to promote your charitable cause.

Marketing 192
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The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Social media influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.

Benefits 181
MICE professionals

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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Examples are a new product launch or a limited-time sale. However, it takes some planning to get started.

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The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Social media influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.

Benefits 174
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The Value of Video in Marketing

Dana Communications

As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It can be used in a variety of contexts, like on a website, in emails, social media, etc. You can showcase different products, settings or experiences.

Marketing 211
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Tips for a visually appealing event

Traveler's Q

If you are not showcasing any particular item or product, such as to have a team-building event… What activities will you be doing, and how does that fit into the brand identity? What do you communicate or subcommunicate in the visuals of your website? ● Some kind of software? Some kind of physical technology? ●

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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. They love you, your product/service, and everything your brand stands for – they are your advocates.

Tourism 98