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The Complete Guide to Event Marketing for 2024

Bizzaboo

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

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Asynchronous Hybrid Events: A Step Towards Community Model?

Endless Events

Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.

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MICE professionals

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Staying Ahead of the Game: Keeping Abreast of the Latest Travel and Accommodation Trends in Today’s Rapidly Evolving Event Planning Landscape

Traveler's Q

As event planners, staying ahead of the game means being knowledgeable about the latest travel and accommodation trends and incorporating them into your planning strategies. From group travel to event technology and sustainability in meetings, there are endless opportunities to innovate and take your events to the next level.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

That is why we need mentors who are father down the road in their career,” or perhaps younger mentors who are savvy about technology or the motivations and communication styles of their cohorts. So, each team is built out with people adept in event design and execution; in event marketing and analytics; and event technology and operations.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

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Event Management: A step-by-step guide on how to use it in your events

Eventtia

Although often used synonymously with the term ‘event planning,’ event management is more hands-on and has more to do with logistics and the overall handling in the run-up to and the day of the event itself. Why event management matters Managing an event correctly is essential for it to be a success.

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From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning

Endless Events

Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. Luckily, the one-two punch of AI and data analytics can simplify your event planning. Event marketing: You can use AI to generate lead-nurturing campaigns to entice more attendees to sign up.