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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Last year, the clear path the travel industry once had was swept away. This was largely due to the COVID-19 pandemic uprooting the status quo for both international and domestic travel. Email can also be used to help manage the new normal.

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Why Regional Destinations Should Market Their Destinations Even When They’re Booked Out

Advanced Travel and Tourism

As more people are getting vaccinated, the travel industry has seen a huge increase. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. You Can Market to Those Already in Your Region.

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Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

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9 Reasons Why Blogging is an Important Marketing Tactic for Tourism Operators

Tourism eSchool

In the tourism industry, blogging has to be one of the most important tactics in being able to tell your story, and engage your Ideal Customers in your brand. Blogs are essentially the vehicle for the content that you produce and share in your social media accounts, and also in your enewsletters to your customers. You Own Your Blog.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials. Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic.

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6 Smart Tourism Marketing Ideas to Combat Seasonality

Tourism eSchool

In order to minimise the impact of seasonal trends, business owners need to think of parts of their business they can control to generate demand when it’s not typically sought after by the market. Build your email database all year round. Email marketing really comes into it’s own when sales or bookings are slim pickings.

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11 Questions to Ask Before Hiring a DMC

ADMEI

Ask the Convention and Visitors Bureau (CVB) or Destination Marketing Organization (DMO) in the city or cities where the program will be to provide their three top DMC recommendations. Posted in ADMEI-Blog Posts navigation ← 2024 ADMEI Award Finalists The post 11 Questions to Ask Before Hiring a DMC appeared first on ADMEI.