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How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

Lesson 1: Don’t Forget Gen X In the Freeman Event Attendee Intent and Trends Report Q1 2023 , respondents in the Gen X demographic (45 years and older) are focused on professional obligation. One thing to be aware of is not only the changing face of the attendee majority, but their link with market trends.

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How Event Technology Will Benefit Your Events

Endless Events

It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. The Security Benefits Of Event Technology.

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Social Media Accessibility: 6 Things to Consider

DCI

In today’s digital age, social media has become an integral part of our lives. Social media platforms like Instagram, LinkedIn and YouTube have algorithms that prioritize accessible content. Non-native speakers, older adults, and people with low literacy levels also benefit from accessible content.

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5 Ways to Make Social Media Messages More Inclusive

Convene by PCMA

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept. An estimated 1.3

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3 Huge Benefits of Sales and Marketing Teams Working Together

Advanced Travel and Tourism

The truth is that by partnering with a marketing team, sales departments can benefit greatly. Here are the most important benefits of sales and marketing working together: 1. Consider the benefits on your organization of having both teams in sync and working towards the same goals. Especially for your stakeholders.

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How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

McKinsey & Company has found the biggest trends in hiring for the hospitality industry and developed a method for choosing the best employees. Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Accountant.

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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. With those thoughts in mind, here are some of the most significant benefits of UGC you should be implementing for success. Grow Your Social Media Channels. What is User-Generated Content? In 2020, over 3.6

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