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5 Ways to Make Social Media Messages More Inclusive

Convene by PCMA

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept. An estimated 1.3

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3 Huge Benefits of Sales and Marketing Teams Working Together

Advanced Travel and Tourism

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

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How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages. It goes from more of a club mindset to a community mindset and many trade organizations haven’t made that shift.

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How DMCs Can Help You Manage the Unexpected

ADMEI

How DMCs Can Help You Manage the Unexpected 13 December 2023 You’re probably already familiar with this popular phrase in the hospitality industry: expect the unexpected. What is Risk Management? Incorporating risk management is essential for every event professional. Have all plans been coordinated before the event?

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3 Reasons to Hire an Accredited DMC

ADMEI

3 Reasons to Hire an Accredited DMC 15 May 2024 In the dynamic realm of event management, trade shows serve as pivotal hubs for engagement, networking, and brand representation. There are many benefits of trade shows for professionals in the meetings and events industry.

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Reflections on ADMEI 2024 Annual Conference: “In the Zone”

ADMEI

Reflections on ADMEI 2024 Annual Conference: “In the Zone” 20 March 2024 The 2024 ADMEI Annual Conference, aptly themed "In the Zone," delivered a powerful punch of education, networking, and industry insights for Destination Management Companies (DMCs) worldwide. Maximize your benefits. Stay informed.

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How to Elevate Your Trade Show Booth Experience

ADMEI

How to Elevate Your Trade Show Booth Experience 08 May 2024 In the dynamic realm of event management, trade shows serve as pivotal hubs for engagement, networking, and brand representation. There are many benefits of trade shows for professionals in the meetings and events industry.