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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

If you’re not already using user-generated content for your marketing strategy, the time to start is now. With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. Travelers are wary of overly-produced marketing messages. You Spend Less on Marketing Efforts.

Benefits 246
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Social Media Accessibility: 6 Things to Consider

DCI

In today’s digital age, social media has become an integral part of our lives. As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. So, how can you make your social media marketing accessible?

MICE professionals

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Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. That means utilizing several different locations.

Marketing 246
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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

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How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Update SEO Regularly.

SEO 195
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3 Reasons to Hire an Accredited DMC

ADMEI

There are many benefits of trade shows for professionals in the meetings and events industry. It’s important to research trade shows for the upcoming calendar year and carefully select markets that will help you connect with the right audience. We will be located at booth #D650. These strategies can help.