Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. That means utilizing several different locations.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Yet many marketers DO question whether or not TikTok should be part of their social media strategy. It’s Experiential Smart marketers use TikTok to showcase more of the experience a visitor can enjoy. Of course not! you’d be correct.

Social Media 169

Social Media Trends Advertising Platform 169

Advanced Travel and Tourism

AUGUST 12, 2021

Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. If you market your destination in advance, potential customers will see your messaging and remember you for their next trip in a future season.

Booking 246

Booking Marketing Marketing Social Media 246

Smart Meetings

MARCH 22, 2024

Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties. Throughout her career, she has held multiple strategic marketing positions. Pete/Clearwater.

Hospitality 246

Hospitality Social Media Promotion Government 246

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Update SEO Regularly.

SEO 245

SEO Marketing Marketing Website 245

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 98

Tourism Tourism Marketing Marketing 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 17, 2023

Due to its potential, some folks even think ChatGPT may ultimately disrupt the conventional internet search market, toppling Google’s dominance. Although ChatGPT is likely the most popular tool of its kind on the market today, it’s not the only one. How To Use ChatGPT for Event Marketing Content. Event planning and marketing.

Marketing 116

Marketing Marketing Social Media Speakers 116

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing? Focused targeting.

Marketing 98

Marketing Marketing Social Media Online 98

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Tourism eSchool

DECEMBER 12, 2022

In order to minimise the impact of seasonal trends, business owners need to think of parts of their business they can control to generate demand when it’s not typically sought after by the market. Email marketing really comes into it’s own when sales or bookings are slim pickings. Build your email database all year round.

Tourism 97

Tourism Tourism Marketing Marketing 97

Advanced Travel and Tourism

MARCH 29, 2023

Located in Walterboro and founded in 1994, the state’s official folk art and craft center is a one-stop showcase for fine handmade crafts of every imaginable variety and media, from Gullah sweetgrass baskets to Southern face jugs, a craft tradition started in Edgefield by African slaves who worked on plantations as potters.

Social Media 246

Social Media Tourism Tourism Culture 246

Crowdriff

OCTOBER 30, 2018

It’s one thing to know that social media is important to your organization, but it’s another to be able to explain why. Good social media marketing means getting up close and personal not just with your audience, but also with the metrics that matter to your organization. . Is your social audience growing?

Social Media 52

Social Media Media Advertising Tourism 52

Smart Meetings

SEPTEMBER 8, 2023

Ingrid Chen Ingrid Chen Rosewood Hotel Group appoints Ingrid Chen as vice president of brand strategy and marketing. She will draw on over 20 years of experience in global brand development and marketing to oversee the group’s marketing, social media and partnerships across their four brands. George, Utah.

Hospitality 246

Hospitality Social Media Consulting Marketing 246

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Crowdriff

JULY 27, 2017

Imagine: It’s another typical day on the job, as an all-star social media manager. On Instagram, you scroll through the photos in various hashtags, then the photos that are tagged in your location. With CrowdRiff’s lightning fast search, marketers experience a 90% reduction in time spent searching for on-brand visuals.

Social Media 52

Social Media Automation Media Management 52

Smart Meetings

AUGUST 26, 2022

The intent of touching down in major markets was not only to host elegant parties but also to gather feedback during roundtable discussions from industry professionals, from planners to executives, on how to better execute events and produce elevated experiences. “So with 100 guests in attendance. Extending Digital Reach.

Entertainment 246

Entertainment Social Media Venue Planner 246

Traveler's Q

SEPTEMBER 14, 2023

An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. The website enables event planners to reach a broader audience from different geographical locations, boosting their chances of success.

Website 130

Website Online Social Media Registration 130

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105

Marketing Marketing Social Media Audience 105

Traveler's Q

SEPTEMBER 28, 2023

With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. Social Media Event Branding Social media has significantly transformed the way businesses approach event branding.

Social Media 130

Social Media Event Apps Sponsors Website 130

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Market and Promote the Event Well. Make the Event Comfortable.

Networking 368

Networking Attendee Social Media Preparation 368

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Social media and press coverage. Promoting the heck out of your sponsors on social media. . Event goals matter because they also help you define which sponsors you won’t work with.

Sponsors 296

Sponsors Social Media Events Online 296

Traveler's Q

APRIL 18, 2024

This global inclusivity amplifies brand visibility and fosters connections across diverse markets, revolutionizing corporations’ international engagement. Virtual challenges and simulations provide teams unique opportunities to strengthen connections, irrespective of their physical locations.

Trade Show 130

Trade Show Events Platform Audience 130

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214

Promotion Marketing Marketing Automation 214

Smart Meetings

JUNE 29, 2022

Some locations have gone as far as to install check in kiosks in their lobbies. Most brands have social media managers to keep the company in the public consciousness. Roles that can be performed remotely include: Social media manager. Marketing and PR executives. Technology Creates New Staff Roles.

Hospitality 245

Hospitality Trends Remote Automation 245

Tourism eSchool

SEPTEMBER 19, 2021

Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor. Via signage in visitor centres or via social media profiles. No asking = less sharing!

Online 90

Online Tourism Tourism Social Media 90

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

Audience 233

Audience SEO Advertising Social Media 233

Travel Daily News

APRIL 6, 2023

As per the latest findings of Future Market Insights , beach hotels market revenue is expected to be US$ 208,002.2 In the long-term, the beach hotels market is estimated to reach at around US$ 326,246.3 Million by the end of 2023. million in 2033. Beach hotels are those that are on or near a beach and have a view of the sea.

Trends 72

Trends Marketing Marketing Retreat 72

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Endless Events

MAY 9, 2023

Event marketing: You can use AI to generate lead-nurturing campaigns to entice more attendees to sign up. An AI-powered email marketing tool can pull attendee data from your customer relationship management (CRM) platform to create hyper-personalized emails at scale. The good news is that AI tools simplify content creation for events.

Event Planning 177

Event Planning Automation Social Media Panel 177

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. Promote your 'opt-in' and signup form on your website (pop-up, side bar, footer), and social media accounts.

Tourism 52

Tourism Tourism Marketing Marketing 52

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130