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Location, Location, Location: Maximizing Your Outcome by Selecting the Optimal Venue for Your Corporate Event

Traveler's Q

When selecting a venue, it is important to consider several factors: size, location, layout options, amenities, services offered, and cost. Consider the Accessibility of the Venue It is important to consider the accessibility of the location when selecting an event venue. What type of atmosphere should be created for the attendees?

Location 130
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2023 Travel Outlook: Drive More Visitors with Value Based Marketing

Advanced Travel and Tourism

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 246
MICE professionals

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How Destination Marketers Can Leverage Longer Short-Term Rentals

Advanced Travel and Tourism

Here are some thoughts on leveraging your short-term rentals in tourism marketing. STRs can offer a place for travelers to “try out” a location before deciding if they want to relocate. . Also, keep in mind that off-season travelers might include different demographics, which you’ll need to consider in your marketing strategy.

Marketing 246
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5 New Marketing Strategies You Should Be Using

Advanced Travel and Tourism

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . That often includes scenic, outdoor locations like beaches, National Parks, or road trips. How COVID-19 Changed Travel.

Marketing 264
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Are you seeing NY, LA, Chicago as top markets in your Google Analytics?

Advanced Travel and Tourism

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246
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Essential Event Marketing KPIs to Measure Success

Endless Events

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

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Video Content Marketing Strategy: Don’t Forget This One Crucial Step

Advanced Travel and Tourism

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. That means utilizing several different locations.

Marketing 246