Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 100

Marketing Marketing Travel Travel 100

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.

SEO 245

SEO Marketing Marketing Website 245

Blue Spark Event Design

OCTOBER 3, 2022

Below are some the benefits to hiring a professional event planner: Stress-free planning. Creative ideas, creative solutions, and brand marketing. Even if troubles arise, the planner will take care of all needs and concerns at the location. because you can leave these tasks to the event planner. Ready to get started?

Benefits 98

Benefits Planner Trade Show Insurance 98

Dana Communications

APRIL 4, 2023

Who benefits from accessible tourism? In fact, it’s quite likely that you or someone you know can benefit from more inclusive travel now or will in the foreseeable future. In fact, it’s quite likely that you or someone you know can benefit from more inclusive travel now or will in the foreseeable future. Everyone does.

Tourism 225

Tourism Tourism Trends Training 225

Advanced Travel and Tourism

MAY 16, 2023

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. Evidence-Based Marketing Decisions.

Travel 236

Travel Travel Prospect Tourism 236

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Tourism eSchool

DECEMBER 12, 2022

In order to minimise the impact of seasonal trends, business owners need to think of parts of their business they can control to generate demand when it’s not typically sought after by the market. Email marketing really comes into it’s own when sales or bookings are slim pickings. Build your email database all year round.

Tourism 97

Tourism Tourism Marketing Marketing 97

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing? Campaign agility.

Marketing 98

Marketing Marketing Social Media Online 98

Smart Meetings

MARCH 18, 2024

Danielle Phippen Danielle Phippen Phippen began her career at an advertising agency in 1999, after earning a degree in business with a specialty in marketing. In this role, she developed a passion for event design, art direction and marketing. In 2009, she opened Workshop, a Colorado DMC. But Access has no doubts about it.

Advertising 246

Advertising Hospitality Destination Management Culture 246

Conferences that Work

APRIL 29, 2024

For fun, I extracted a sampling of geographic locations from the calendar and plotted them on a Google map. World map of some major geographic locations of peer conferences listed in the Conferences That Work peer conference calendar. Seeing how peer conference designs benefit these folks when they come together warms my heart.

Conference 70

Conference Healthcare Conference Design Government 70

Solimar International

FEBRUARY 21, 2023

The government also aims to do this through digital marketing and sustainable development of their tourism sector. Promoting Sustainable Development in Liberia via Digital Marketing One important aspect of marketing is understanding what type of tourists will be attracted to a destination.

Sustainability 52

Sustainability Tourism Tourism Marketing 52

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Eventtia

SEPTEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 62

Marketing Marketing SEO Automation 62

Travel Daily News

APRIL 6, 2023

As per the latest findings of Future Market Insights , beach hotels market revenue is expected to be US$ 208,002.2 In the long-term, the beach hotels market is estimated to reach at around US$ 326,246.3 Mental restoration is one of the most essential benefits of beach resorts. Million by the end of 2023. million in 2033.

Trends 72

Trends Marketing Marketing Retreat 72

Advanced Travel and Tourism

MAY 16, 2023

With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. 3 Benefits of Better Visitor Data: Increased Customer Understanding. Evidence-Based Marketing Decisions. Increased ROI.

Travel 130

Travel Travel Prospect Tourism 130

Smart Meetings

JUNE 15, 2023

What elements should meeting planners look for when sourcing to forge better group connections With the focus on the return of meetings, many meeting planners are seeking unforgettable locations for their next event that will provide ease and accessibility for their attendees.

Trends 246

Trends Meeting Planner Attendee 246

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105

Marketing Marketing Social Media Audience 105

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

DCI

MARCH 29, 2023

The benefits of search advertising are real for destination organizations because it allows you to reach potential travelers at the exact moment they are searching for travel options. These five benefits double down on why your destination needs to establish a search advertising strategy ASAP.

Advertising 72

Advertising Marketing Marketing Website 72

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. When you are out and about at events, you can invite people to subscribe at your trade stall.

Tourism 52

Tourism Tourism Marketing Marketing 52

Traveler's Q

APRIL 18, 2024

Benefits of Metaverse Events Global Reach and Inclusivity The metaverse eradicates geographical barriers, enabling a worldwide audience to converge with unparalleled ease. This global inclusivity amplifies brand visibility and fosters connections across diverse markets, revolutionizing corporations’ international engagement.

Trade Show 130

Trade Show Events Platform Audience 130

Smart Meetings

MARCH 3, 2023

At the top of the list is location, location, location! Goryl agreed that the choice of a second- and third-tier city ultimately benefits her company and allows for re-investment in other areas of the event experience, “When the costs are a lot more competitive, we get to reinvest that into the event.

Planner 237

Planner Attendee Location Preparation 237

Smart Meetings

NOVEMBER 2, 2023

As someone who’s familiar with the financial markets and went through experiences there, I can share a personal connection.” That intense reaction is usually caused by a connection you have formed with that location—because something clicks within you. They saw a market for tours, and this inspired them to set up a company.

Incentives 246

Incentives Travel Travel Banking 246

Eventtia

DECEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 48

Marketing Marketing SEO Automation 48

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Smart Meetings

FEBRUARY 10, 2023

Sooner or later, when Coke finds out Pepsi is meeting in person and getting the benefits of young people interacting with more mature coworkers, Coke [and all the other competitive companies] will demand a return to a physical location,” he said. Youth sports was a key market during the pandemic when corporations were hunkered down.

Hospitality 245

Hospitality Events Planner Technology 245

Traveler's Q

SEPTEMBER 14, 2023

An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. The website enables event planners to reach a broader audience from different geographical locations, boosting their chances of success.

Website 130

Website Online Social Media Registration 130

Advanced Travel and Tourism

MAY 16, 2023

With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. 3 Benefits of Better Visitor Data: Increased Customer Understanding. Evidence-Based Marketing Decisions. Increased ROI.

Travel 100

Travel Travel Prospect Tourism 100

Smart Meetings

JUNE 29, 2022

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Some locations have gone as far as to install check in kiosks in their lobbies. Marketing and PR executives. Technology Creates New Staff Roles. Accountant.

Hospitality 245

Hospitality Trends Remote Automation 245

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

Audience 233

Audience SEO Advertising Social Media 233

Traveler's Q

SEPTEMBER 21, 2023

Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. We will delve into various techniques, tips, and strategies to make your email marketing campaign a success, ensuring that your event will be well-attended.

Automation 130

Automation Promotion Audience Events 130

Dana Communications

FEBRUARY 28, 2022

Looking deeper into the dilemmas… Today’s pandemic-linked complexities include “The Great Resignation,” labor shortages, employers struggling to find and hire great talent in an increasingly hot job market and a substantial number of employees working remotely (who seem destined to stay that way). All signs point to growth.

Incentives 223

Incentives Travel Travel Remote 223

ADMEI

OCTOBER 4, 2023

In this partnership, we firmly believe that knowledge is indeed power, and together, we will facilitate the exchange of information and the nurturing of expertise, unlocking a wealth of benefits for the members of both organizations."

Destination Management 130

Destination Management Incentives Education Logistics 130

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. ” —Adrian Segar, January 2021, Why people continue to speak for free at meeting industry conferences Someone I’ll call [MARKETING PERSON] clearly read this and decided to go the extra mile. BUT THIS TIME I GET TO PAY FOR THE PRIVILEGE!

Meeting 107

Meeting Attendee Venue Event Apps 107

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list. Make it Tangible.

Meeting 246

Meeting Panel Attendee Online 246

Smart Meetings

MAY 25, 2023

Fortunately, destinations and hotels alike have seen a dramatic comeback from pandemic lows as they benefitted from the pent-up demand for in-person experiences.” With travel (and events) roaring back particularly in-person and hybrid events, we’re excited to share the insights with the market again. after being named No.

Meeting 246

Meeting Planner Venue Publishing 246

Smart Meetings

JUNE 21, 2023

Inclusive/diverse marketing: Ensuring that marketing materials and event information are accessible and inclusive can help attract a wider range of attendees from around the world which helps to communicate the event’s commitment to accessibility and inclusivity.

Attendee 242

Attendee Technology Technology Events 242