Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 259

Marketing Marketing Social Media Advertising 259

Dana Communications

FEBRUARY 6, 2024

So we’re diving in to three heavy-hitting social media channels as well as two types of content below to uncover how they engage different generations to help you make informed target marketing decisions. With 70% of ALL adult Americans on Facebook, it’s still a safe bet – and 90% of marketers still agree. Another big benefit?

Marketing 209

Marketing Marketing Social Media Media 209

Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

Event Marketing 334

Event Marketing Marketing Marketing Events 334

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

AUGUST 22, 2022

The world of cryptocurrencies is marked by varying sentiments across the board, from talk of its advantages and benefits to feelings of skepticism and hesitance. There are more subtle benefits to be had, which can be used by the future-ready meeting professional wanting to explore a new way of conducting business.

Benefits 224

Benefits Meeting Planner Entertainment 224

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. In this way, the act of pampering oneself benefits the greater community. Cause marketing involves leveraging Corporate Social Responsibility to support a cause close to customers’ hearts.

Marketing 192

Marketing Marketing Travel Travel 192

Dana Communications

JANUARY 2, 2023

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 209

Marketing Marketing Prospect Audience 209

Traveler's Q

JUNE 17, 2022

There are numerous benefits to incorporating this strategy into your marketing plan. In this article, we will tell you about the benefits of gamifying your next business event. The post The Benefits of Gamifying Your Business Event appeared first on Traveler's Q.

Benefits 130

Benefits Events Marketing Marketing 130

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 204

Marketing Marketing Advertising Audience 204

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 226

Marketing Marketing Travel Travel 226

Advanced Travel and Tourism

OCTOBER 1, 2022

Here are some thoughts on leveraging your short-term rentals in tourism marketing. Short-term rentals benefit the whole destination (and the entire community) economically, as guests will spend money visiting restaurants, bars, and other amenities around the rental. Advertise to Work-from-Home Employees. Like what you see?

Marketing 242

Marketing Marketing Advertising Remote 242

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content? Read on to find out.

Benefits 181

Benefits Tourism Tourism Social Media 181

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content? Read on to find out.

Benefits 174

Benefits Tourism Tourism Social Media 174

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 240

Marketing Marketing Social Media Communications 240

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Convene by PCMA

FEBRUARY 16, 2024

Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Show off its features. Casey Gale is managing editor of Convene.

Event Apps 111

Event Apps Marketing Marketing Registration 111

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 97

Event Marketing Marketing Marketing Trade Show 97

Smart Meetings

MAY 17, 2021

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. The post Hybrid: Two Strategies, One Powerful Marketing Product appeared first on Smart Meetings.

Production 234

Production Marketing Marketing Sponsors 234

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid. Also, while things are slower, reflect on the benefits for travelers.

Marketing 252

Marketing Marketing Tourism Tourism 252

One10 Marketing

FEBRUARY 19, 2024

Benefits of a Well-Designed Incentive Program Think of incentives as the essential gears in your business’s sals engine. This could include expanding into new markets, improving customer retention, and increasing sales of high-margin products. But how can you effectively motivate them?

Incentives 52

Incentives Benefits Production Organization 52

Smart Meetings

OCTOBER 2, 2018

Jennifer Grosclaude is the D irector of Sales, Marketing and Events for Hyatt Regency Lake Washington , a 347-room, 12-story waterfront hotel at Seattle’s Southport. The post 4 Feel-Good Benefits of Outdoor Meetings appeared first on Smart Meetings. The only thing left to do now is get the outdoors into your next meeting.

Benefits 213

Benefits Meeting Venue Production 213

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Best Corporate Events

FEBRUARY 16, 2022

Today’s Uncertain Labor Market. Quite often, the people who get promoted into management positions are those who are strong performers as individual contributors, whether in finance, marketing, operations, or another function. Leadership training can benefit virtually every employee in an organization in some way.

Training 109

Training Benefits Communications Communications 109

Solimar International

DECEMBER 1, 2023

As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?

Sustainability 98

Sustainability Tourism Tourism Marketing 98

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 130

Marketing Marketing Social Media Communications 130

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 100

Marketing Marketing Travel Travel 100

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Blue Spark Event Design

OCTOBER 3, 2022

Below are some the benefits to hiring a professional event planner: Stress-free planning. Creative ideas, creative solutions, and brand marketing. The post Benefits of Hiring a Professional Event Planner first appeared on Blue Spark Event Design. because you can leave these tasks to the event planner. Ready to get started?

Benefits 98

Benefits Planner Trade Show Insurance 98

Eventtia

SEPTEMBER 27, 2023

Research shows that “86% of businesses have used SMS marketing to text their customers in the past year––a 56% increase in SMS adoption from the previous year.” Here are several benefits of using SMS communication for retail events. Benefit #2. Benefit #3. Benefit #4. Benefit #5. Benefit #6.

Retail 48

Retail Communications Communications Benefits 48

Endless Events

MAY 8, 2018

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. What size and types of events benefit from influencers. snöball event influencer marketing.

Marketing 174

Marketing Marketing B2B Panel 174

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

AltexSoft Travel

JANUARY 30, 2023

They are a way for travel vendors to offer discounted airfares, hotels, car rentals , and other perks and benefits to certain clients, while also potentially increasing sales and customer loyalty. By offering special perks and benefits to CUG members, hospitality businesses can foster customer loyalty and encourage repeat business.

Benefits 97

Benefits Travel Travel Booking 97