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How to Use Social Proof to Market Your Event

Convene by PCMA

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees.

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Why Event-led Growth Is the Key to Long-term Success

Smart Meetings

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Community: Using events to create a sense of community can help to differentiate you from your competitors.

B2B 237
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Stepping Up Your Game in Branding, Sales, and Employee Engagement: The Latest Research and the Common Thread

Best Corporate Events

CSR Corporate social responsibility matters to current and prospective employees. According to the report, 56% of workers say it’s important for their employer to have a diverse and inclusive culture, while 30% of consumers say they choose products based on the brand’s commitment to diversity and inclusion.

Remote 78
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How To Attract New Sponsors for Your Virtual Events

Eventtia

Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging). So, how you communicate why you think the event is worth their time and money is crucial. Create an Interactive and Attractive Virtual Booth.

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How To Monetize Your Events and Increase Your Revenue

Eventtia

Many organizations have been embracing events as an effective way to market their business and products/services. However, why let the opportunity of generating revenue from these events go to waste if we can do it while still effectively promoting our brand, product, service, or community? Create and communicate value.

Sponsors 118
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Want to Improve Your Business Performance? Fix Your Corporate Training Issues.

Best Corporate Events

And companies that do it well will reap multiple benefits. Poorly trained or untrained employees are less efficient and productive than their properly trained peers, and in certain roles, can even cause safety risks. The bad news is the state of corporate training in the U.S. today is abysmal. The good news is, this is fixable.

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Leading Hospitality, Travel and Events Orgs Are Investing in the Next Generation of Talent

Smart Meetings

Tech companies are partnering with universities, and DMOs, global travel organizations and event agencies are onboarding prospective industry professionals to provide resources, skills and opportunities and to train the next generation of hospitality and events. Events Is Taking Interns. Offering positions in both its U.K. offices and U.S.