article thumbnail

Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Tapping into The Differences.

article thumbnail

Asynchronous Hybrid Events: A Step Towards Community Model?

Endless Events

What makes a hybrid event synchronous is that both hybrid audiences experience the same event, at the same time. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. Why asynchronous events? Each gets full, undivided attention.

Audience 306
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Event Resilience: 5 Strategies to Ensure Your Event Lasts Year Over Year

Smart Meetings

Before you even think about the logistics and finer details, ensure that you, your team and all internal stakeholders have a crystal-clear understanding of why you’re hosting the event. Showing up once a year to ask for money isn’t the best way to ensure you have valuable sponsors each year.

Sponsors 243
article thumbnail

Unlocking Success: Mastering ROI Strategies for Corporate Conferences

Blue Spark Event Design

Audience Analysis: Understand the demographics, interests, and preferences of the target audience to tailor the conference content and experience accordingly. Venue and Logistics ( site selection ): Select a venue that aligns with the event’s purpose and audience size. need help with audio visual? to its expenses.

article thumbnail

Experiential Events: The Most Powerful Marketing Tool

Endless Events

After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Highlight your sponsors in organic ways. social media wall).

Marketing 296
article thumbnail

Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats.

article thumbnail

Coming Soon: Event-Management Software with Strong A.I. Assistance

MeetingsNet

On the logistical side, the platform will feature improved tools for staff and task management with far less manual schedule coordination and data entry. During and after a meeting, the product will analyze attendee behavior and track event metrics in ways that benefit the organizer as well as exhibitors and sponsors.