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Should You Break the Bank to Hire a Celebrity Speaker?

Convene by PCMA

Only 1 percent of respondents to a Freeman survey said they preferred celebrity speakers to those who had something relevant to say to their groups. Whatever Media Group) Event organizers who are considering straining their budgets to hire celebrity speakers — or who feel pressure to do so — may want to think again.

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How to Test Your Assumptions About What Your Audience Really Wants — and Why You Should

Convene by PCMA

Megan Finnell, CMP, director, meetings & conferences, MGMA, and Tim Simpson, brand & engagement chief strategist for Maritz Global Events’ Design Studio, speak to EduCon attendees Monday during their session. The data showed that half of the audience liked parties and half of them liked directed networking, she said.

Audience 105
MICE professionals

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Secrets for Engaging Platform-agnostic Association Meetings

Smart Meetings

The challenge is designing events that speak to the needs of an audience that changed over the last three years. When considering audiences who historically couldn’t physically or financially attend, the idea of a hybrid event comes into play again. Ask and Deliver: “Ask your audience what they prefer,” said O’Grady.

Platform 246
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Breaking Barriers: Translation & Captioning For Events

Endless Events

Now that virtual events are fairly normalized, it’s never been easier to access a global audience. Whether you’re planning a company event or an exhibition, it’s key that attendees all have the ability to efficiently communicate with one another and engage with the content. Yes, you read that right.

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5 Takeaways from a Customer Deep Dive with the Director of Global Events at South China Morning Post

Convene by PCMA

Razlan Manjaji, Head of Global Events at South China Morning Post (SCMP). The pandemic had stirred up transformative changes for the events industry in the past year. At their recent China Conference, SCMP created a diverse panel where one third of their speakers were female. PCMA Announces Plans for Global Growth.

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PCMA EduCon 2021: A Hybrid Event Done Right!

Endless Events

“There are a few shows that I’ve attended which really understood their virtual audience and did their best really to give them content in a way that makes sense for that experience and not just set up a camera somewhere,” Nick adds. “The stunt casting of a speaker looks cool. Then, she praises the content.

Events 317
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Tips for Difficult Conversations from FICP22

Smart Meetings

Now that compression is making available space an endangered resource and inflation is pushing up prices for even the most basic items while companies are hesitant to make binding decisions, the responsibility for explaining the realities of what is possible on both sides of the balance sheet falls to the event planner.

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