Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. The event planning team collaborates with marketing to create compelling content that resonates with the target audience.

B2B 59

B2B Event Planning Conference Logistics 59

Smart Meetings

JULY 8, 2021

We saw event production contracts go from thriving to nearly all events cancelled, scaled way back or transformed into virtual in a matter of hours or days. Any in-person events going forward will likely be “ hybrids ” with a smaller in-person live audience with a larger virtual or remote audience. It was catastrophic.

Remote 246

Remote Audience B2B Trade Show 246

Smart Meetings

MARCH 18, 2022

It’s remarkable how much of a productivity kicker an organization gets from top talent. A recent research cited by global consultants McKinsey & Co shows that high-performing workers are around eight times or 400% more productive than average ones. . Maximize Productivity. Customer Service Enhancement.

Trade Show 246

Trade Show B2B B2C Training 246

Eventtia

JUNE 30, 2022

Virtual Stage: The virtual audience could attend every conference or activity that was streamed, interact with other attendees and make virtual appointments to discuss possible business partnerships. our product as there was just one tool to resolve all their needs. These are some of the features that made Ace of M.I.C.E

B2B 77

B2B Airlines Sponsors Tourism 77

Smart Meetings

AUGUST 19, 2022

Here is how each one of these components plays a role: Connecting: Events help source new prospects and source valuable feedback about your products and the challenges your customers are facing. Collaborating: Events create an environment where people can learn about your brand and product, meet others and share their experiences.

B2B 246

B2B Events Trends Attendee 246

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. According to 19% of the 1,757 event organizers surveyed for our State of in-person B2B conferences report , increasing attendee engagement is the highest priority for their company as they plan their next conference.

Audience 59

Audience Event Apps Registration Attendee 59

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. I didn’t know anything about partnerships at B2B SaaS companies. Jared Fuller Next to share is Jared. “I Here’s where it didn’t go well.

Conference 194

Conference Marketing Marketing B2B 194

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Our experience to this point has been great, both from a product execution perspective, but also an account management one. Events currently bring around +30% of Opportunities.

Event Technology 116

Event Technology Platform Technology Technology 116

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. Are all of them in your target audience? Instead, buyer personas should be based on the pain points and challenges of your target audience. B2B customers often have a budget to which they must adhere.

B2B 52

B2B Prospect Automation Social Media 52

Endless Events

JULY 6, 2018

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. But don’t innovate just for the sake of audience engagement. Give Your Meeting Audience a Pleasant Surprise. Getting Business Done in B2B Trade Shows.

Trade Show 214

Trade Show SEO B2B Automation 214

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. That’s why I will continue digging deeper into the audiences served by events: Are they passionate about their profession?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers. Or experimenting with SMS (texting) as a means of promoting a one-day flash sale.

Registration 105

Registration Publishing Public Relations B2B 105

Endless Events

JANUARY 10, 2023

If you sell a non-essential product or service, you could find more customers churning out thanks to inflation and recession rumors. That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Send automated emails asking your audience for their opinion. You can do that by: .

eCommerce 177

eCommerce B2C Audience B2B 177

Endless Events

JUNE 24, 2021

Whether you’re in B2B, B2C, or you simply love music festivals, this episode offers an insightful glimpse into the future. I was curious about the event and wondered what kind of production they were doing. ” 2021 Live Event Experience: B2C Versus B2B. ” So, how did he end up at this unforgettable event?

B2C 271

B2C B2B Events Sponsors 271

Endless Events

SEPTEMBER 13, 2022

It includes everything from graphic design and video production to branding, scriptwriting, and consulting. 82% of B2B marketers believe that attendee engagement is a key KPI for event success. But we all know it isn’t exactly easy to hold an audience’s attention. Video Production. What Is Event Creative? Digital screens.

Consulting 177

Consulting Events Seminar Attendee 177

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Bring your audience behind the scenes. When it makes sense, allow your audience to see where you’ve made mistakes and how you’re addressing them. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Endless Events

AUGUST 17, 2018

Then, slide in some brain-churning keynotes that gives your audience valuable takeaways. To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? Old keynotes no longer work for today’s audiences. That should be enough to create a truly remarkable event.

Conference 196

Conference Contracts Contracts Speakers 196

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.

Human Resources 98

Human Resources Speakers Public Relations B2B 98

Smart Meetings

APRIL 7, 2023

If or when a recession hits, he predicted that the first thing to go would be leisure travel, which has been propping up mid-luxury product. “The industry has already right-sized,” he said. Business travel is not all the way back yet, so it still has an upside. That doesn’t mean it will continue to be business as usual. “A

Travel 246

Travel Travel Banking Hospitality 246

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Our experience to this point has been great, both from a product execution perspective, but also an account management one. Events currently bring around +30% of Opportunities.

Event Technology 69

Event Technology Platform Technology Technology 69

Endless Events

JUNE 8, 2018

It provides the perfect peer support and networking environment, while also allowing flexibility due to its ability to scale to whatever audience or purpose. Getting sponsors is one of the most important parts of the event’s pre-production. You create a story that touches and utilizes the five senses of the audience.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Endless Events

SEPTEMBER 27, 2021

What better way to learn more about the exciting world of event technology than listening to an awesome product spotlight episode of the Event Tech Podcast? Designing Virtual Audience Engagement. ” Stephanie gladly expands on the ways she promotes virtual audience engagement. B2B marketing budgets, and finally, branding.

Platform 317

Platform Management Virtual Events Meeting 317

Convene by PCMA

MAY 19, 2023

To create compelling messages with tangible meaning for our audiences — who are growing younger by the day — the time is right to rethink our approach. Make no mistake, audiences are feeling overwhelmingly positive about our industry. Will your attendees be more excited to explore hot new products or visit the exhibit hall ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Traveler's Q

SEPTEMBER 7, 2023

Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz. For instance, you might want to attract a specific audience, increase ticket sales, or enhance brand awareness. This involves setting clear objectives that align with your overall event strategy and budget.

Social Media 130

Social Media Promotion Media Marketing 130

Convene by PCMA

NOVEMBER 19, 2023

Design the education and networking experience to primarily meet the needs of this select audience. For B2B events, you want to understand how much of your revenue is coming from existing vs. new customers. Conversely, new members invest in the most premium products at a much lower rate.

Attendee 52

Attendee Conference Registration B2B 52

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

SEPTEMBER 4, 2023

Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios. Direct Engagement with Target Audience Sponsors gain the invaluable opportunity to engage face-to-face with their ideal customers.

Sponsors 52

Sponsors Seminar B2B Events 52

Convene by PCMA

AUGUST 25, 2023

Finding a supportive community that starts online and then moves into the “real world” can help make in-person events more productive because conversations will start more naturally and easily. Create a Community There are many ways to leverage membership community values to attract audiences to our events.

Networking 52

Networking B2B Public Relations Events 52

Bizzaboo

JULY 12, 2022

of event marketers work with a production services company to help execute virtual events ( Bizzabo , 2020). of event organizers were able to reach a wider audience with virtual events ( Bizzabo , 2020). of event organizers have been able to reach a wider audience with virtual events ( Bizzabo , 2020). Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Gavel International

SEPTEMBER 5, 2022

A 2022 B2B study by the Content Marketing Institute (2) stated that the top three goals of content marketing are to create brand awareness, build credibility and trust, and educate target markets. Nearly 85% of businesses have a content marketing strategy. Content is essential to the B2B buying journey. 6) The result?

B2B 52

B2B B2C Publishing Social Media 52

Endless Events

FEBRUARY 23, 2018

For instance, could you give a one-of-a-kind travel experience to your audience without them leaving their seats? Watch our webinar on how to maximize audience engagement if you want your next event to be truly memorable. Don’t forget that your audience should want to play the game (and feel forced into it).

Events 233

Events Automation Venue Certification 233