Convene by PCMA

AUGUST 7, 2023

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 25, 2023

Finding a supportive community that starts online and then moves into the “real world” can help make in-person events more productive because conversations will start more naturally and easily. Create a Community There are many ways to leverage membership community values to attract audiences to our events.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

FEBRUARY 13, 2023

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 31, 2022

As a result of a marketing campaign that constantly evolves to reflect market forces, the shifting media landscape, and changing audience behaviors, IBIE’s attendance has continued to grow over the last few editions — including at its most recent event, Sept. Robust influencer marketing activities. Betting big on digital.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.

Public Relations 52

Public Relations Audience B2B Prospect 52

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences.

Management 98

Management Events Advertising Consulting 98

Motivation Excellence

JANUARY 26, 2019

The simple answer is anything and everything you do to bring the message about your products or services to the world. Examples are a new product launch or a limited-time sale. From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed.

Communications 130

Communications Communications Marketing Marketing 130

DCI

JULY 19, 2021

Layering the inside-outside perspectives yields a solid foundation to begin to shape a genuine place brand that will resonate both with residents and target audiences. Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. Any examples of successful partnerships between the two?

Benefits 52

Benefits Advertising Tourism Tourism 52

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. That’s why I will continue digging deeper into the audiences served by events: Are they passionate about their profession?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. For some, it may be adding AR to product launches or speaker sessions at in-person events; for others, it may mean creating a VR environment where attendees around the world could network or buy goods and services in real time.

Technology 105

Technology Technology Events Event Marketing 105