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How To Make Marketing Automation Work For Your Virtual Event

Eventtia

Automated marketing can initiate and follow-up with customers without having to devote your marketing team to such tasks. Why marketers need to embrace automated marketing to deliver a modern customer experience. How to use data to segment audiences and strategize the right topics.

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35 Event Marketing Ideas that Work

Social Tables

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. Tell a story Do more than promote facts and statistics in your marketing; connect with members of your audience through storytelling.

MICE professionals

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Event Risk Management: How To Plan for the Next Crisis

Bizzaboo

It’s preparing for the unexpected. Hybrid meeting formats will continue to gain traction as they help expand reach to wider audiences, create a built-in virtual contingency plan, and increase return on investment,” according to Meeting Spotlight. Communicate Changes As They Happen. If plans change, communication is critical.

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Language Interpretation Is the Next Wave in Virtual Meetings

Smart Meetings

KUDO and its partners work to create “personalized experiences and break the language barrier in meetings, business and events,” said Pia Decarsin, marketing communications manager at KUDO. Planning for a Multilingual Audience. Events with multiple interpreters can be daunting.

Meeting 265
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Successful Social Media Campaigns for Events

Endless Events

Whether it’s automating using apps or bots, or encouraging your audience to spread the word themselves, there are many ways to boost your social media without the stress. So check those venues again, and give your event plans another once-over to make sure they meet the expectations of your audience. Click To Tweet.

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4 Ways to Add Value to Sponsorship Packages

Stova

Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals. It puts everything they need to prepare for trade shows in one easy app. It puts everything they need to prepare for trade shows in one easy app.

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Recent Incidents Highlight Need for Risk Management

MeetingsNet

Kevin Coffey, a former police detective and now a consultant and speaker on security and risk management for events, says that planners should prepare for risk management in the same way for all of their meetings as they do for executive-level gatherings. These are things many planners have not really focused on before. Where do we go?’”