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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Trade shows have been a crucial aspect of the business world for centuries. As attendees become more interested in a more sustainable future, event planners must adapt and provide more regenerative and sustainable approaches to events. Finally, implementing circularity can also benefit attendees.

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MPI NCC ACE: Less Trade Show; More Idea Exchanges

Smart Meetings

The group pledged to “revolutionize conferences” by “saying goodbye to traditional trade show booths and hello to interactive networking experiences and relevant education.” Action Steps Meeting professionals are uniquely positioned to help attendees feel that they belong in the small and large decisions they make every day.

MICE professionals

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Maritz Reveals Trade Show Registration Trends

Skift Meetings

Skift Take: Maritz takes a closer look at new attendee behavior and shares insights on how to optimize revenue and attendance. Miguel Neves Read the Complete Story On Skift Meetings

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Try Out New Trade Show Booth Ideas

Endless Events

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

At large trade shows, like the Consumer Electronics Show (CES) in Las Vegas, tours are a way to give participants a personalized take on the highlights of the show. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear. Humanize your brand.

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4 Takeaways from Big Attendee-Preferences Survey

MeetingsNet

Freeman’s annual gauge of event participants reveals a few differences between attendees of different generations—but many important similarities too. Some examples of other common preferences among different generations of attendees, according to the survey results: • With keynote and other general-session presentations, content comes first.

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Tailgate Trade Show Goes Off Without a Hitch

Convene by PCMA

Planners and exhibitors connect during the PCMA’s Greater Philadelphia chapter’s “Trunk and Meet” Tailgate Trade Show, held in a parking lot in June. Then the tailgate trade show was delayed a week because of rain, and local restrictions loosened even more. All photos by Mario Oliveto Photography).