Endless Events

FEBRUARY 10, 2022

They give us concrete advice on building out backup plans and communicating with attendees, sponsors, and exhibitors. How do you provide value when only 25% of registered attendees show up at your in-person event? “Tell your attendees what your plan B is. ” Public Relations For Disruption-Proof Events.

Sponsors 317

Sponsors Events Public Relations Communications 317

Smart Meetings

MARCH 3, 2023

Formerly a postgraduate in public relations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Moving from one working world to another, Pereira emphasizes the importance of communication.

Event Planning 246

Event Planning Hospitality Advertising Public Relations 246

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

APRIL 30, 2024

Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. Reinvent yourself, evolve, change.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Smart Meetings

JUNE 14, 2021

Julie Hall, public relations manager for AAA, confirmed this in an email to Smart Meetings. “We Rideshare prices are also on the rise for completely different reasons. With domestic travel roaring, the demand for rental cars is soaring—and so are the prices.

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Preparation Manufacturing Public Relations Transportation 261

InEvent

FEBRUARY 14, 2023

Running a successful public relations campaign can help boost the number of your event’s attendees. If many people attend your event, you can achieve the goals you set out to achieve with it in the first place.

Promotion 52

Promotion Public Relations Events Attendee 52

Endless Events

JULY 6, 2020

We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. And not just directed at attendees, but coming from your side too! Just having the page alone provides you with a place to share the latest news, sneak peeks, and valuable information with your attendees.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Convene by PCMA

JANUARY 8, 2024

Convening Leaders attendees in the Monday session, “Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns.” Using Heavy Duty Aftermarket Week as an example, Hardcastle-Geddes said that she’s heard frequent feedback from supplier attendees that private space to meet clients is crucial to their event attendance.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Smart Meetings

JANUARY 1, 2019

More often, companies are dealing with tragedies ranging from public relations scandals to natural disasters. Most attendees walk around events with immediate access to social media. If not, planners could be losing opportunities for potential attendees and sponsors. The Facebook Effect . billion active users.

Social Media 279

Social Media Media Consulting Sponsors 279

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 19, 2024

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. map out the attendee journey and identify key touchpoints where activations can be implemented. You can let users self-identify as attendees, exhibitors, media, etc. Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

OCTOBER 4, 2021

As news of escalating infection rates from the COVID-19 variant hit, attendees, exhibitors, and other show stakeholders understandably started to get spooked. If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug. Attendees want in-person events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JANUARY 12, 2023

Attendees’ priorities are shifting. The latest round of Freeman research reveals “an increased prioritization among attendees for discovery, connections, and inspiration,” said Ken Holsinger, senior vice president of strategy at Freeman. To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

Advertising 105

Advertising Marketing Marketing B2B 105

The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. Gallen Convention Bureau with their expertise and close contacts at the local hotels is ready to offer assistance in allocating rooms to event attendees.

Conference 265

Conference Advertising Speakers Communications 265

Convene by PCMA

JUNE 30, 2022

We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. Staying Silent May Not Be an Option.

Public Relations 52

Public Relations Audience B2B Prospect 52

Bizzaboo

JANUARY 8, 2024

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. Event marketing focuses on promoting your event to attract attendees and generate interest.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Will your attendees be more excited to explore hot new products or visit the exhibit hall ? Speaking directly to your attendees — echoing their own words — gives them the “in” they need to engage.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. “We So we thought, how can we bring our community to attendees?

Media 52

Media Public Relations Publishing Vendor 52

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Unreliable WiFi.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

MARCH 8, 2024

Your attendees and influencers can spread positive word-of-mouth without using any words at all with this TikTok trend. Social-media users expect to be entertained, so you can lean into that by speaking to your audience on a human level, using memes, like the International Builders Show did. Do a review but make it silent.

Social Media 59

Social Media Media Trends Public Relations 59

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. What value will attendees get from attending? ” Attendees should be able to understand precisely what they will receive from attending the event. Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 26, 2023

I will adapt marketing strategies to the new generation of event attendees.” — Christine Johnson, marketing strategist and content specialist I will refine my mix of campaign strategies, tactics and messages to ensure I’m appealing to a younger, more diverse demographic.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

AUGUST 30, 2022

2022 attendees: 10,812. After the popularity of that event, said Animazement’s public relations and outreach coordinator Matthew Holmes, “Animazement spun off under the direction” of local Japanese language teacher Yoshimi Yamagata Aoyagi. Animazement. Date: May 27-29, 2022. Website: animazement.com . Culture Class.

Conference 52

Conference Public Relations Panel Education 52

Convene by PCMA

DECEMBER 4, 2023

This not only attracts new attendees but helps to foster a sense of excitement and brand loyalty with existing audience members. Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

DECEMBER 30, 2021

In empathetic communications to attendees and exhibitors, the WPA addressed rumors, informed them of on-site safety plans that aligned with regional and venue guidelines, included quotes from confirmed exhibitors, and spotlighted big-name registered attendees. Courtesy NBAA). Business Aviation Convention & Exhibition.

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

NOVEMBER 6, 2023

Communicate Who’s Coming We don’t do a good enough job of positioning our attendees as the product we’re selling to our exhibitors. For another event, research revealed a major benefit for event attendees was getting beyond the salespeople in the booths to talk with the engineering staff who could answer tough, highly technical questions.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JUNE 18, 2022

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. RELATED: Read a Fortune article on the rise of bleisure travel. Prioritize DEI.

Sports 99

Sports Public Relations Audience Prospect 99

Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Stova

JUNE 30, 2023

By defining your ideal attendees, you can tailor your marketing messages and select appropriate channels to reach them. Craft Compelling Messaging To entice potential attendees, you need to communicate the value and unique selling points of your event effectively.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

OCTOBER 31, 2022

IBIE also called on the power of micro-influencers by encouraging attendees to use a referral marketing tool upon registering. IBIE targeted attendees interested in adding cannabis-infused baked goods to their product mix with a new pavilion, exhibits, and a dedicated education track. One More Ingredient: High Collaboration.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

AUGUST 5, 2022

There’s good reason for event organizers to offer meeting attendees opportunities to make a positive impact — according to the 5W Public Relations 2020 Consumer Culture Report, 83 percent of consumers ages 18-34 and 73 percent of consumers ages 35-54 want to do business with companies that align with their values.

Public Relations 52

Public Relations Culture Education Attendee 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

Social Media 62

Social Media SEO Public Relations Events 62

DCI

JULY 13, 2023

During the 2023 Public Relations Society of America ( PRSA ) Travel and Tourism section conference in Madison, Wisconsin, attendees dove headfirst into a discussion on how best to connect destinations with the meetings and events press.

Meeting 70

Meeting Public Relations Events Planner 70

Convene by PCMA

AUGUST 7, 2023

That frees us up to explore more, because we don’t have to spend time — and our budget — creating complicated composite Photoshop files just to find out that something doesn’t work.” — Kacia Reilly , Group Director, Creative “We’ve always known that localization is essential for hitting attendee-acquisition targets.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JUNE 11, 2023

By managing your event budget effectively, you can increase the chances that your conference is a success and that attendees are engaged and have a good time. This can enable you to stretch your budget while extending your event’s reach and enhancing the attendee experience. Public relations. Paid social. Direct mail.

Conference 59

Conference Insurance Sponsors Social Media 59