Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. What value will attendees get from attending? ” Attendees should be able to understand precisely what they will receive from attending the event. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Showcase past attendees. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Stova

JUNE 30, 2023

By defining your ideal attendees, you can tailor your marketing messages and select appropriate channels to reach them. Craft Compelling Messaging To entice potential attendees, you need to communicate the value and unique selling points of your event effectively.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JANUARY 12, 2023

Attendees’ priorities are shifting. The latest round of Freeman research reveals “an increased prioritization among attendees for discovery, connections, and inspiration,” said Ken Holsinger, senior vice president of strategy at Freeman. To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.”

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

AUGUST 7, 2023

That frees us up to explore more, because we don’t have to spend time — and our budget — creating complicated composite Photoshop files just to find out that something doesn’t work.” — Kacia Reilly , Group Director, Creative “We’ve always known that localization is essential for hitting attendee-acquisition targets.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JUNE 30, 2022

We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. Staying Silent May Not Be an Option.

Public Relations 52

Public Relations Audience B2B Prospect 52

Bizzaboo

JUNE 11, 2023

By managing your event budget effectively, you can increase the chances that your conference is a success and that attendees are engaged and have a good time. This can enable you to stretch your budget while extending your event’s reach and enhancing the attendee experience. Public relations. Paid social.

Conference 59

Conference Insurance Sponsors Social Media 59

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Unreliable WiFi.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Bizzaboo

DECEMBER 4, 2023

This collaborative planning ensures that marketing efforts, such as social media campaigns, email marketing, and advertising, are geared toward attracting attendees and generating qualified leads for the sales team. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Social Tables

JULY 31, 2018

I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Create your sponsorship package. Map out the logistics visually.

Sponsors 149

Sponsors Logistics Vendor Events 149

Social Tables

NOVEMBER 7, 2016

A public relations event is your opportunity to showcase your company and specific products or services to the general public. Obviously, with attendees and the press being present, you want to be professional, presentable, and engaging. Try Social Tables today. Invite Media. Set a Goal. Click To Tweet.

Public Relations 164

Public Relations Event Planning Social Media Events 164

Social Tables

JULY 31, 2018

I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. Marketing The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Create your sponsorship package.

Sponsors 97

Sponsors Logistics Vendor Events 97

Bizzaboo

JANUARY 10, 2024

DriveShopUSA Redmond, WA DriveShop collaborates with leading automakers and agencies, offering marketing and media fleet management services, software tools, event production, activation, and social media marketing campaign integration. Meetings & Incentives Worldwide, Inc.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. The website — once a single, self-contained publication — now participates in a wider digital ecosystem.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

DECEMBER 7, 2021

Email marketing may win back some loyal attendees, but it won’t make up for the losses we’ll likely see in markets where the rebound is slower. An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. A great way to extend reach beyond a database is through viral sharing on social media.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2023

Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more. Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

AUGUST 22, 2022

This custom illustrated graphic installation at the National Restaurant Association Show 2022 enabled attendees and influencers to create one-of-a-kind on-site photos. These tidbits can be turned into quote graphics or infographics for social media. Interview attendees and speakers on a topic. Christine Johnson.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Encourage Social Sharing. In fact, infographics are shared and “liked” on social media three times more than any other type of content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81